Merely having digital signage displays available to your audiences is not enough. People crave information that is highly relevant and easily digestible so that they can spend more time doing what they want, rather than trying to decipher the meaning of a message on a sign. That’s why it is essential to build out a content and design guide for your digital displays.
Planning out the content and design of your displays will help you convey your message to your target markets in an efficient, yet elegant manner.
Here are a few things to keep in mind when building your own content and design:
When picking out background and text colors, use contrasting shades and colors like a light on dark. Experimenting with saturation and color options are very important when designing your digital signage templates. Studies have shown that “visual cues triggered by color choices can influence viewers to spend more, recognize a brand, wait for a sale, or even increase time on the premises.”
Did you know that 93% of consumers place visual attractiveness and color above other factors when shopping? Educate, entertain, and visually engage your audiences to really make an impact, whether they’re making purchases, waiting in line, or seeking information.
A great way to think about design is to imagine that your viewer cannot see well or is viewing content from a distance. What message do you want to put front and center, where it will be easiest to see?
Large, bold, and legible fonts are best for maximum visibility. If your organization has a distinct font for your logo or marketing materials, try to stick to fonts and color schemes similar to the rest of your branding. It may seem insignificant, but having including specific fonts and font types in your content and design guide can help you build your brand identity.
Use large, high-quality images to complement your text to make your messages even more apparent. Sometimes, an image can convey more about what you do than a paragraph of text would!
If all else fails, go for professionally designed custom content.
Your display can contain visually appealing elements, but without a specific focus, your digital signage content will not be effective. Not having a clear and defined strategy will set you up for disaster. Before installing digital signage, test it across different locations and times of day for the best effect.
Targeting your audience by location, time, day, is a great way to think about your messaging. For example, a restaurant that serves both brunch and dinner will not give their guests the same menu — each menu is specifically tailored to the needs of the customer at that very moment. If you understand the needs of your market, it’ll be easier to convey the messages.
Remember, you only have a few seconds to grab the attention of someone passing by your sign. Think about the message you want a stranger to take away, then hit them with it immediately.
For the complete list of suggestions on creating digital signage content, download the Ultimate Digital Signage Content & Design Guide: