Love is in the air and Valentine’s Day is on its way.
Although Valentine’s Day is a celebration of love and mutual respect for our significant others, it’s also a great opportunity for businesses to generate some much-needed revenue at the beginning of the new fiscal year. According to the National Retail Federation (NRF), total Valentine’s Day spending in 2015 was projected to reach almost $19 billion – with $1.7 billion of that from candy sales alone. That’s a lot of chocolate-covered caramel.
Unlike many other holidays, Valentine’s Day offers a unique opportunity for businesses. Consumers, both male and female, will be on the lookout for special deals, discounts, and offers to help them find the perfect gift without breaking their post-holiday budgets. This is where Valentine’s Day digital signage templates enter the picture.
A cornerstone concept of digital signage is delivering the right message at the right time – and the time to deliver Valentine’s Day themed advertising is now. Digital signage templates for Valentine’s Day will help inform consumers about what deals are available, the different ways they can make the big day special, and how they can set themselves apart from all the other couples competing to find the best gifts. (Because let’s face it, the post-Valentine’s Day comparison among couples happens every year, and nobody wants to come in last.)
Valentine’s Day templates can inspire consumers with new ideas and make them aware of gift options that they might never have considered. This is true regardless of industry – sometimes buyers don’t know what they want until they see it. Add in the extra pressure on consumers to find the perfect Valentine’s Day gift (and the consequences if they fail!) and retailers have the perfect recipe for encouraging both planned and spur of the moment purchases.
Restaurants and food service businesses usually fare well on Valentine’s Day.
NRF’s research found that over a third of surveyees (35.1 percent) made plans for an evening out on the town, including visiting restaurants for a romantic dinner. Naturally, Valentine’s Day is one of the busiest nights of the year for restaurants. Consider how Valentine’s Day digital signage templates can be used to enhance patrons’ restaurant experience:
Everyone has to eat, and plenty of consumers will happily pay to have professionals handle the food side of things on the big day. Food service businesses should begin leveraging restaurant templates now to spread the word and guarantee a packed house before the 14th rolls around.
Valentine’s Day and its associated weekends are hot choices for couples interested in planning a romantic getaway. Research by Bing on Valentine’s Day travel shows 40 percent of travelers choose hotel/motel accommodations over options like vacation rentals, bed & breakfasts, or ski lodges.
This means that hotels stand to rake in profits during the week of Valentine’s Day – as long as travelers are aware of the deals these hotels have to offer. Valentine’s Day digital signage templates can be put to work here as well:
Bing’s research found that when it comes to gift giving, surveyees preferred a shared experience (like travel) with their partner over any type of product (beating out heavy hitters like smartphones, candy, and even jewelry).
Hotels can leverage the flexibility of digital signage templates for Valentine’s Day to help guests feel comfortable and guarantee they have an unforgettable experience.
Although many of us might not imagine the workplace as the place for Valentine’s Day festivities, don’t be too quick to assume that the holiday is only for couples. The above research by Bing shows that half of all consumers are single, a fact that often gets neglected during the couples-oriented Valentine’s shopping season.
Valentine’s Day is a day of appreciation, and many individuals take the occasion to reach out to their close coworkers in corporate settings. The data shows that behind couples, who typically spend around $99 on their significant others, people actually spend the next largest sums on their coworkers – around $54.
Digital signage templates for Valentine’s Day in corporate settings can be utilized to spread goodwill and warm feeling throughout the office, something greatly needed in our hectic work environments:
Although Valentine’s Day in corporate settings must be handled with care, digital signage templates for Valentine’s Day can be a great way to support a respectful workplace and make everyone feel appreciated.
Whether students are single and looking or in happy relationships, the Valentine’s Day season is a busy time of year for colleges. And although many retailers may not consider cash-strapped college students a prime demographic, business owners shouldn’t underestimate Millennial spending power.
Research on the buying habits of the 18 to 24 year old demographic shows that this group is optimistic about the future of the economy and is willing to spend if the occasion calls for it.
And given that NRF’s research shows that the average 18 to 24 year old shopper still spends nearly $169 per year on Valentine’s Day, marketing to this group on their home turf can be lucrative for retail businesses. Digital signage templates for colleges can be leveraged in numerous ways:
There’s no denying that Valentine’s Day supports consumer spending. From happy couples to corporate employees to singles spending the day with friends, most of us will end up hitting the stores before the 14th arrives.
Businesses hoping to get in on these profits must do everything they can to grab consumer attention and impress them with the value they have to share. We all know that digital signage is engaging – and combining established digital strategies with digital signage templates for Valentine’s Day is a powerful way to guarantee that business owners feel the love this Valentine’s season.