The digital signage industry is booming. It was valued at $3.9 billion in 2009 and is expected to reach $23.76 billion by 2020, at a CAGR of 8.18% between 2015 and 2020.
For retail, which accounts for 25% of the digital signage industry, the technology creates endless opportunities to engage in-store shoppers. Digital menu boards, video wall displays, waiting room signage, and infotainment displays are just a few methods that forward-thinking retailers have adopted to increase in-store engagement with digital signage.
But how effective is this technology? Digital signage boasts a recall rate of 52% (TV has a 32% recall rate, Magazines have a 21% recall rate). And according to a frequently quoted survey, over 47% of those who have seen a digital sign in the past 30 days specifically recall seeing the ad.
The infographic below shares a few ways to engage in-store shoppers via digital signage, and demonstrates how the technology can lead to effective communication and engagement with customers: