But how effective is this technology? Digital signage boasts a recall rate of 52% (TV has a 32% recall rate, Magazines have a 21% recall rate). And according to a frequently quoted survey, over 47% of those who have seen a digital sign in the past 30 days specifically recall seeing the ad.
The infographic below shares a few ways to engage in-store shoppers via digital signage, and demonstrates how the technology can lead to effective communication and engagement with customers:
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