Millennials are Coming, Engage them with Digital Signage

With 40 million millennials in the United States workforce today and almost 80 million in this age group altogether, employers need to hone their ability to connect with this segment effectively. Managers especially should care about motivating these workers and leveraging their impressive skillset. After all, this is a well-educated and highly tech-savvy group.

With millennials, success lies in the tools you use to engage with them. Engaging digital signage can help in the following ways:

Technology catches the eye

Millenials entered this world surrounded by laptops, iPods and an array of other screens available to them at home, in the family SUV, at ballgames and just about everywhere they went throughout their lives. So it only makes sense that they’re comfortable with technology and have gotten into the habit of looking at screens as a source of information.

While old-school laptops and (gasp) desktops at the office may not intrigue them much, sleek, well-programmed and engaging digital signage will catch their eye and deliver a targeted message. Campus digital signage was effective in reaching them while they were students so it’s natural to bring the same communication tools to your business.

Your company has information that employees need to know and actions that they need to take. Loading up bulletin boards with paper or sending out printed newsletters and memos won’t get you the response you need from millennials in the workforce. You’re on the clock with millennials. The longer it takes for them to digest your messages, the lower the retention.

With millennials, concise and visual communication works best, making digital signage an ideal office communication vehicle.

Digital signage on campus

Knowing a little bit about how digital signage is used on college campuses can help guide you when communicating with fresh-out-of-school millennials at the workplace.

While in college, this group came to rely on engaging digital signage to help them find their way around campus, get emergency messaging, learn about clubs to join, when events were taking place, and even get important deadlines for enrollment.

Campus signage also speaks the language of millennials i.e. there is liberal use of memes and social media so the messaging stays relevant to gets the attention of millennials. Students dig it.

This concept can be extended to your office digital signage. It’s the modern-day equivalent of slapping a Dilbert comic on the back of your printed newsletter.

Don’t be afraid to include a few funny memes on your displays right beside messages about the annual open enrollment from HR. Employees laughing with you will be ready to engage and follow along with goals.

Boost your efficiencies

An easy mistake to make with this group is to fall back on the convenient excuse of “well, we’ve always done it this way.” It not only kills motivation for millennials, it also runs counter to any business working towards continuity. In order to see business growth, there needs to be room for evolving and adapting to employees and the market in general.

Continuous improvement should be a driver for your internal communications. Vehicles such as mass email and company intranets can be complemented with digital signage to deliver a targeted and specific message when and where it’s most relevant to the millennial employee.

Capturing employee opinions

Millennials want their voices heard. Those older and more experienced in the workplace might find it challenging to accept strong opinions from those just starting their careers. In this case, digital signage could take over the role of the feedback platform in the workplace. Social media is one way to do this – the business can encourage employees to engage with company social media accounts and display the content on office screens.

*****

Truly engaging digital signage not only delivers targeted messaging, it creates two-way communication lines from employees to the leadership team. All members of the staff can now play a role in company communication, moving everyone from observer to contributor.

Millenials want to be a part of a company that’s willing to improve and change. Any business that works to improve consistently will find engaging digital signage to be an effective way of reaching millennials.

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
LOOKING FOR PRICING?
FREE CLOUD SOFTWARE
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Ii8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL1l3ZU5NS0xEX3cwP2F1dG9wbGF5PTEiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL252dWZJMEtVRnIwP2F1dG9wbGF5PTEiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Enterprise Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
name
e-mail
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
name
e-mail
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

LESSONS FROM
A CASE STUDY
Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
LESSONS FROM
A CASE STUDY
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Don't Take an Educated Guess When it Comes to your
School Digital Signage
Download our free Case Study to understand the inner workings of a school signage system.