The Mvix Blog

The Latest Trends in Digital Signage

How to Sell Digital Signage Systems as a Value Proposition

Perhaps the biggest misconception surrounding the use of digital signage systems is that it has been simplified as a solution that can be purchased, installed, and utilized out-of-the-box. Businesses read about the benefits of implementing digital signage and believe that all it takes is a simple transaction—the purchase of hardware—to bring digital strategies to life.

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No Strategy, No Customers: How to Build a Profitable Digital Signage Strategy

Strategy is everything in digital signage.

Sure, location-based digital signage is cost-effective and better at capturing viewer attention than most other advertising strategies. In fact, research by Arbitron shows that digital video in public venues reaches more Americans (70%) than video ads on the internet or Facebook. But businesses can’t just put up a screen and expect viewers to care. The technology itself won’t drive return-on-investment unless it is implemented with a specific plan in mind. All digital signage strategies, whether they’re used in commercial settings, school environments, or corporate communications, require coordination and planning before they can produce results.

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Outdoor Signage: Digital vs. Static

Technology continues to be the driving force behind innovative efforts, and outdoor digital signage is proving to be a valuable tool across a wide variety of industries. Recent studies show that the average Americans spend more than 10 hours a day looking at a digital screen, so it only makes sense that businesses would use screens to connect with customers. Outdoor digital signage effectively meets the consumer where they are by providing a familiar format for conveying important and timely information in real-time.

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Survey Results: Retail Marketing Strategies that get Results

Over the past decade, there has been a measurable shift in consumers making purchases online rather than in brick-and-mortar stores. Instead of burdening themselves with a trip to a store, customers find the comfort and ease of shopping from home to be a much more convenient and efficient experience.

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