In a crowded AV industry, many integrators overlook a product with fantastic potential for large profit margins: licensed digital signage software.
Despite the fact that digital signage is rapidly expanding into new international markets and verticals every year, AV integrators are still reluctant to jump on the bandwagon. Whether it is the fear of the unknown that keeps them away or an unwillingness to leave familiar tech, these service providers are missing out on a plethora of opportunities.
That being said, there are plenty of resources to help integrators catch up to this emerging technology and make the most of it!
We recently hosted an online master class titled Don’t Bust Your SaaS! How to Sell Licensed Digital Signage Software where we covered best practices in software sales and led participants through a sample sale of products and services.
If you were unable to attend the session, no worries! You can download the full video of the presentation here, and then you can take the quiz below to test your software sales abilities!