Employee communication has become one of the most important contributors to organisational effectiveness. It builds trust and engagement among the employees, enhances business performance to influence customer behavior, and directly affects revenue growth and profitability.
The customer experience hinges on the perception of professionalism and expertise, and nothing is more important to customer service satisfaction than properly trained employees, regardless of the industry. It’s common for businesses to cut corners and rush employee training, but insufficient training is a quick road to both employee and customer frustration.
Digital signage today is less about the technology and more about the content that you can display on screens. After all, content is what your viewers will interact with, not the hardware or software.
Today’s workforce has more millennials than any other generation. They excel in tech innovative and collaborative environments where there is transparency and clear communication.
To communicate and connect with this new crop of employees, managers need to get creative and do more than send emails and post notices on bulletin boards.
In chapter 1 and chapter 2, we discussed the state of employee communication today and how digital strategies such as leaderboards are creating unique opportunities for communication. In this chapter, we’ll take a look at another digital strategy that’s gaining popularity in workplaces: gamification.
In chapter 1, we discussed the current state of employee communication, the challenges facing both employees and employers and how digital channels are creating unique opportunities for employee communication.
In this chapter, we’ll look at how one of these digital channels, leaderboards on digital signage displays, can enable effective communication and be used to engage employees.
Effective employee communication goes beyond sending emails and putting up posters around the office. As the demands placed on corporate workers continue to grow, communication between managers and employees has never been more important.
There’s certainly an argument to be made that achieving communication mastery is a challenge for any large organization. However, most organizations don’t function with patient lives hanging in the balance.
In fact, a recent GetApp survey indicated that effective employee communication is most crucial in the healthcare industry.