The Mvix Blog

Results for tag: digital signage strategy

9 Tips for Writing an RFP for Digital Signage Projects

Digital signage is a great communications solution for any sized project, but for a particularly large-scale implementation, you may want to consider putting out a Request For Proposal (RFP) to several digital signage providers.

Writing an RFP for digital signage allows you to precisely outline your needs, provide specific contract details and expectations, and establish formatting standards for all submissions. From there, providers may submit proposals that make a case for why you should choose their solution in a way that addresses your concerns.

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11/8/17

Seasonal Marketing Tips: Signage for Fall

Holidays are a perfect time to be creative and experiment with your traditional marketing strategies. Fortunately, there’s no shortage of seasons or holidays out there for brands looking to festively engage their markets.

Here are a few of our favorite fall signage templates that work in conjunction with almost any digital signage strategy.

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10/10/2017

No Strategy, No Customers: How to Build a Profitable Digital Signage Strategy

Strategy is everything in digital signage.

Sure, location-based digital signage is cost-effective and better at capturing viewer attention than most other advertising strategies. In fact, research by Arbitron shows that digital video in public venues reaches more Americans (70%) than video ads on the internet or Facebook. But businesses can’t just put up a screen and expect viewers to care. The technology itself won’t drive return-on-investment unless it is implemented with a specific plan in mind. All digital signage strategies, whether they’re used in commercial settings, school environments, or corporate communications, require coordination and planning before they can produce results.

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7/14/2017

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A New York labor-management organization upgraded their campuses with digital signage and recorded:
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  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
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  1. Tips on how to improve the online and in-office patient experience
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  1. See the anatomy of a digital docket display system

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LESSONS FROM
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Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
LESSONS FROM
A CASE STUDY
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services