The Mvix Blog

Results for tag: digital signage strategy

No Strategy, No Customers: How to Build a Profitable Digital Signage Strategy

Strategy is everything in digital signage.

Sure, location-based digital signage is cost-effective and better at capturing viewer attention than most other advertising strategies. In fact, research by Arbitron shows that digital video in public venues reaches more Americans (70%) than video ads on the internet or Facebook. But businesses can’t just put up a screen and expect viewers to care. The technology itself won’t drive return-on-investment unless it is implemented with a specific plan in mind. All digital signage strategies, whether they’re used in commercial settings, school environments, or corporate communications, require coordination and planning before they can produce results.

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