“Hurry up and wait.”
This could very easily be the tagline for the air travel industry.
The hospitality industry is making great strides in using digital signage to communicate by displaying information such as weather forecasts, live flight information, and wayfinding instructions, as well as answers to frequently asked questions, like check-in and check-out times.
The traveler’s journey is evolving.
Today’s travelers are increasingly dependent on digital channels to make their travel experiences better. They often have superior levels of technology at home, and they expect the promised “home away from home” experience to be technologically the same, if not better than what they left behind.