Transitioning to digital menu boards is no easy task. It’s one that makes sense for all intents and purposes, yet many still have doubts whether it’s best suited for their needs. Going with digital menu boards comes with obvious advantages, it reduces costs, they’re much easier to manage and they look much more attractive and engaging. Next step, integrating a QR Code. (more…)
The digital signage industry is booming. It was valued at $3.9 billion in 2009 and is expected to reach $23.76 billion by 2020, at a CAGR of 8.18% between 2015 and 2020. Retail accounts for approximately 25% of the digital signage industry. So how can retailers leverage this technological tool to increase their in-store engagement?
The infographic below demonstrates how retailers can leverage digital signage to increase in-store engagement. The digital signage technology creates endless opportunities to engage in-store shoppers. Digital menu boards, video wall displays, waiting room signage, and infotainment displays are just a few methods that forward-thinking retailers have adopted to increase in-store engagement with digital signage.
But how effective is this technology? Digital signage boasts a recall rate of 52% (TV has a 32% recall rate, Magazines have a 21% recall rate). And according to a frequently quoted survey, over 47% of those who have seen a digital sign in the past 30 days specifically recall seeing the specific ad.
SignStix created and designed the infographic below. It shows several different few ways to engage in-store shoppers via digital signage. As well as demonstrates how the technology can lead to effective communication and engagement with customers.
We hope you enjoyed this infographic! Furthermore, you can click here for more infographics made by Mvix.
Can a digital menu board help your business? Well, that would depend on if your business is in the food industry. Over the past few years, the food service industry has seen an exodus from traditional/static signage to digital signage. In fact, some of the benefits of digital menu boards that are triggering this movement include the ease of updating content, remote management, and the visual appeal of digital displays.
The technology is proving to be a resource that restaurateurs can’t do without. Consequently, digital menu boards are sweeping the fast food industry like the dollar menu. They are enabling restaurants to incorporate full-motion video into their menu display, better comply with menu labeling laws, and enjoy increased revenues and customer satisfaction.
But does the technology really matter that much? Are digital menu boards just a fad? How fast can you achieve a return on your investment?
The infographic below explores some of the benefits of digital menu boards and their advantages over traditional menus:
For more infographics click here. We aim to create infographics that span across a variety of topics and industries. For instance, we have infographics specifically for hotels. As well as, infographics that cover broad and in-depth topics like a complete guide to digital signage.
Most customers make their purchasing decisions in the actual store site. These decisions can be influenced by the information available in the physical store (either on their mobile devices, static signage or monitors) or the attractiveness of the product, heightened by vivid photography or stunning video. Their decisions can also be influenced by a call to action statement.
Call to Action
This is the juncture at which business owners need to connect with their customers, in order to influence them to take pre-determined actions. The actions could be purchasing additional items, filling out a survey, sharing information on social media, texting etc.
So in comes digital signage as an experience provider. Watching TV and using computers has trained us to look at screens for information so digital signage is a natural choice for reaching customers. Compared to other mediums, digital signage draws your customers to your message very easily. It gives them this “WOW” fun experience that they wouldn’t otherwise have on their desktops, mobile devices, or static posters.
Getting your customers to pay attention to the content on your screens is one thing. Getting them to take action is another. This is the most important step. First you want to get the attention of your audience and to communicate specific messages to them. Then you want the audience to react in a certain way. This is the call to action: scan a QR code, send a text, fill out a survey, share information on social media etc. Asking them to take action will help you to figure out if your messages are working.
The best calls to action are the ones with the lowest barrier to response. It must be clear, concise and easily digested. Because you want to encourage participation, the consumer must be able to understand and act upon the call to action in a matter of seconds. It must also be easily executed and measurable. Ease of use and a level of consumer interaction that can be measured are key to successful digital signage campaigns.
More Tips for Call to Action
Things to consider:
Make the text simple. Avoid big or complex words as these can put a limit on the number of people who can actually read your signs.
Use trigger words like Save, Money, Easy, New, Proven, You, Guaranteed etc to awaken a need from your audience.
Use commands and tell your audience exactly what you want them to do.
Remember, digital signage without a call to action is just entertainment.
Every time you design content, ask yourself if you can include a QR code, URL or some other type of call to action that can further your message and engage your audience. And last, stay away from any content that you can’t control.
No one should have to squint to read your digital signage screens. Have you ever walked into a restaurant ready to place an order but couldn’t read the menu options? Do your customers have to squint to read your digital signage screens? If yes, then your screens have not passed the digital signage squint test. (more…)
We’ll help you figure out your digital signage needs (hardware, software and content), give you a free software demo and provide you with a quote. To get started, complete the form or call us: 866.310.4923
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