Digital Signage in Hotels | Improving Guests’ Digital Experiences

Today’s travelers are increasingly dependent on digital channels to make their travel experiences better. They often have superior levels of technology at home, and they expect the promised “home away from home” experience to be technologically the same, if not better than what they left behind.

Think about how they planned their travel. They ordered a cab from an app, scanned their boarding pass on a smartphone at the airport, went straight to their pre-booked rental car, and then received alerts to any itinerary changes through their smartphones.

By the time the tech-savvy traveler arrives at a hotel, they expect this digital experience to continue.

So what measures are hotels taking to ensure the guest’s digital experience continues seamlessly?

Digital Signage

The hotel industry has realized that people who care about customer service (a more powerful customer loyalty driver than price-value perception) care about digital. So they are increasing the visibility of hotel digital signage and making these hospitality signs the cornerstone of a visual campaign that starts the moment the guest enters the lobby.

Below are a few ways that digital signage in hotels can transform guest experiences:

Easy Navigation through Wayfinding

“Where is the…?”
“How do I get to the…?”
These are questions that guests often have when trying to find their way around a hotel. Digital wayfinding signage answers these questions even before they are mouthed. Strategically placed digital displays for hotels at entrances and elevators can point guests in the right direction.

A recent survey by Magnani Caruso Dutton showed that 78% of travelers want to engage with maps of the areas they visit. Digital signage in hotels can be used to help guests navigate the hotel AND the attractions surrounding the hotel.

digital-signage-in-hotels-engagement-with-maps

Answer guests’ most frequently asked questions

In the Magnani Caruso Dutton survey, 80% of travellers said they would like to easily see offered amenities and hours. Digital signage in hotels can provide this information, and free up the staff to focus on more pressing needs. Such information will help guests make the most of their stay, and would include check-in and checkout times, restaurant hours and key amenities like fitness centers, gift shops, spas, laundry services, conference rooms etc.

Displaying such information is not only convenient for guests, but it also frees up staff to attend to more pressing needs.

Hotels can also personalize the information so that it’s relevant to their guests. For instance, messages such as “carry an umbrella” or “bring a jacket” can be triggered based on weather conditions, and displayed to help guests plan ahead.

Generate a profit stream

There are a few ways that digital signage in hotels can generate revenue.

One is by selling advertising space to local businesses. Hotels can also display specials and encourage guests to visit other areas of the property e.g. spa, to drive revenue.

Another way to generate revenue is by displaying flight information. Through digital flight information displays, guests have fast and easy access to information such as delays and cancellations. In the event of a cancellation or delay, the guest is most likely to extend his/her stay at the hotel, which brings in additional revenue.

Get Social with Guests

How is displaying social media for hotels on digital signage beneficial?

Social media is constantly changing, so it’s an easy source of fresh, automated content for your digital displays. It is also more engaging in that it can increase your guests interaction with you via social media. Guests will post on your wall more, for a chance to appear on your displays.

It is also more intimate/personal than, for example, information about pool hours, and this makes guests feel like they know you better and can connect with you. Such emotional engagement makes a big part of the customer experience, which impacts customer loyalty and retention.

It’s also a great platform for feedback and reviews. Displaying your social media activity on digital signage in hotels shows guests that you respect and care about their thoughts. This increases the chances of your guests responding, and they’ll return the respect by providing useful feedback. They’ll also appreciate the chance to be heard.

The possibilities for digital signage for hospitality are almost limitless. It creates an avenue to enhance the guest experience, drive additional profit, improve staff efficiency and reinforce the brand. With digital signage, the improvement is instant, delivering a strong ROI.

5 Top Uses of Digital Signage in Healthcare Facilities

John Jantsch once said,

“Customer service is an opportunity to exceed your customer’s expectations.”

Digital signage is an avenue that could be used to achieve that goal in various markets. One such case is the use of digital signage in healthcare facilities. (more…)

Kinect for Windows Powers Gesture-based Digital Signage

We’ve all seen passive digital signage where the flow of information is in one direction only. These are the digital displays in restaurants, digital bulletin boards on school campuses or digital information displays in corporate offices. While compelling and entertaining, they do not engage audiences directly.

Then we have touch screens. Consumers already have high expectations and have placed increased importance on touch technologies. From tablets to smartphones to getting digital content via your car, the relationship between technology and people has had a major impact on how information is shared. This trend gave birth to interactive digital signage via touch. Consumers are more likely to respond to digital signage if they can interact with it in the same way that they interact with the devices they use everyday.

What About Gesture-based Digital Signage?

How about using your own body as a controller? The Open Foodservice Systems Consortium (OFSC) collaborated with Intel and Tokyo Electron Device Limited to test interactive digital signage using Kinect for Windows. OFSC is a consortium of food service businesses and IT vendors that seek to standardize information systems and infrastructure that underpin business operations for food service companies. The Sales and Promotion Working Group, one of OFSC’s 8 working groups, hypothesized that they could better attract customers by using interactive digital signage that reacts to their movements.

How Does Gesture-based Digital Signage Work?

They fitted a digital signage display with Kinect for Windows. When it detected someone approaching, the screen would display a promotional video. When the person got closer, the system would give them two beverage choices. The customer would then pick using gestures e.g raise right or left arm to indicate their choice. An audio guidance function was also added to the setup. It included audio effects, such as drinks being poured into a glass.

The Results

OFSC found that the number of customers stopping to interact with the display increased day by day. This customer interest in gesture-based interactive digital signage shows that they are willing and want to engage with brands they frequent. It is often such unique experiences that customers recall even more than the service they received or the product they purchased. These little details are what foster customer loyalty. They add value to the customer’s visit. It makes them feel good about not only making the purchase, but making the purchase from you.

The performance and maintenance of the OFSC’s digital signage implementation were key in the success of the test. Intel provided the technology that allowed OFSC to perform operations such as diagnosis and repair remotely. You can access the digital signage setup even when it is turned off. This made administration more efficient and faster. Intel’s technology also provided device security, by locking functions to unauthorized access.

Closing Thoughts

So what’s next? With the digital signage market projected to grow at 65% in 2015 alone, it’s more than likely that gesture-based digital signage will be arriving soon at a business near you, and we can only look forward to far more interesting customer experiences.

Digital Signage Mistakes | You’re not Ready for Digital Signage If…

In today’s information landscape, there is a lot of excitement surrounding digital technology. And it is no secret that digital signage is topping the list of the most effective and eye-catching communications mediums in the market. The vibrant colors, sharp resolution and crisp images that a digital display provides are all you need to get the attention of “digital natives”.
(more…)

4K Technology Market Valued at $18.1 Billion

According to MarketsandMarkets research report, “4K Technology Market by Product (TVs, Monitors, Digital Signage, Set-Top Boxes, Smartphones, Tablets, Laptops, Projectors, Cameras, and Blu-Ray Players) and Geography (North America, Europe, APAC, and RoW) – Global Analysis and Forecast to 2020” the 4K technology market was valued at USD 18.1 Billion in 2014 and it is expected to grow at a CAGR of 21.8% from 2015 to 2020.
(more…)