Daring Designs: 4 Tips for Visually Compelling Digital Signage

Creating compelling visual signage is truly an art form. You want your signs to stand out and be visible, but you don’t want them to be distracting or overwhelming. You want your signs to convey messages clearly, but you also want them to be unique. Standing out and standing strong is a more difficult design task than it may seem.

Strengthening the Banker-Customer Relationship

Let’s reflect on the two points below:

According to Forrester, customer experience (CX) is a more powerful customer loyalty driver than price-value perception, specifically for banks and retailers. For banks, customer experience accounts for 55% of loyalty, and when taken together with price-value, the percent of loyalty goes up only slightly, to 56%. Let’s consider digital signage in banks.

The Cost of NOT having Digital Signage

“Isn’t digital signage just an expensive way of replacing printed ads?” That is a question most digital signage newbies struggle with. However, there is an extreme focus on price and not the benefits of digital signage. (more…)

Digital Signage as an Emergency Response Tool

PDue to the digitization megatrend, we are accustomed to looking at digital screens for information, entertainment, and education. Our brains process graphics faster than text, and motion naturally attracts our eyes. These three factors make digital signage for emergency messaging one of the best communication tools available.

Tips & Strategies for Improving Digital Signage Engagement

Digital signage has come to present an essential component of successful marketing and communication campaigns. With the right strategy for digital signage engagement, the ROI of will be faster and bigger.

63% of people report that digital signage catches their attentionThis number is significantly higher than TV, Internet and billboard advertising, and speaks volumes about the impact of digital signage.

However, simply implementing a digital signage system is not enough. If your business is not making an effort to drive digital signage engagement effectively, the bottom line will suffer.

A Digital World Means More Engaging Digital Signage

The raging popularity of social media combined with the at-your-fingertips convenience of the ubiquitous mobile phone, consumers are more in control of their customer journey than before.

Businesses need to adapt to this constantly connected paradigm shift. Else, they will sooner rather than later notice their plugged-in customers checking out the local competition.

In today’s digital age, it’s more important than ever for businesses to understand the importance and opportunity of using effective engagement tactics to drive response, build awareness, & increase sales via digital signage:

  • Digital video in public venues reaches more Americans each month (70%) than video over the internet (43%) or Facebook (41%).

In order to attract more attention and wield a greater influence on the path to purchase using visual communication solutions such as digital signage and video walls, businesses need to constantly be in tune with, and adapt to what the consumer demands.

How can Businesses Effectively Increase Digital Signage Engagement?

In the whitepaper below, we highlight useful tips for increasing digital signage engagement. These are useful for businesses that are looking improve interactions with their customers. As well as their employees.

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