The Digital Signage Pot of Gold for IT Service Providers

Digital signage has found its place in providing business value. The digitization of the marketplace is pushing end-user enterprises to invest in the technology. Consumers expect dynamic yet personalized information delivery, prompting business to reexamine how they’re communicating with and marketing to their audience.

Glancing at 2015 | Mvix

Today’s blog post is going to be a little different – a bit about our past, achievements, and 2016. Glancing back at 2015, we’ll warn you it’s a little conversational – enjoy!

2015 has been a milestone year for us: in August, we moved to our new multi-story office, and in September we celebrated our 10th anniversary!

A decade of experience has seen us evolve from a new venture with big ideas into a company that thousands of businesses rely on for affordable and dynamic messaging solutions to inform, promote, entertain, socialize, & sell. It’s been far from an easy journey, but our client-first philosophy and commitment to providing innovative solutions guided us. This is still a firm hallmark today as we deliver innovative signage solutions that meet and surpass the messaging needs of our clients, both SMBs and enterprise clients.

2015 was also a big year for our solutions lineup. Our subscription-free signature software, XhibitSignage, got a makeover, we had a low-cost addition to our Xhibit family, and also launched a new service, Implementation Assistance.

The motivation behind these initiatives was to make digital signage affordable and reachable. Traditionally, a high CAPEX attached with significant subscription fees has discouraged businesses from exploring the possibilities of digital signage. And that’s only for the hardware/software bundle. Add to that content creation, management and maintenance costs, and digital signage becomes this impenetrable technology enigma.

Demystify Digital Signage

Glancing at 2015, we set out to demystify digital signage and break down this barrier by offering low-cost yet robust solutions. Our base solutions, a hardware (media player) + software bundle, are rolled into one upfront cost – there are no recurring fees. The idea is to reduce the technology cost and free up dollars to be spent on professional content creation, management, etc.

Technology is only one part of the digital signage equation. The quality of content and management of the project are what carry the success of a project. End users tend to focus on the technology, leaving no room in their budget for continual content upkeep, management etc. The technology becomes the story, instead of the vehicle delivering the story. With this approach, the digital signage deployment suffers in the long run. Great films use special effects to pull moviegoers into a story, rather than building a story around a special effect. The same is true in a well-designed digital signage project. The technology should support a great brand story, instead of being an ineffective digital prop.

Digital Signage One-stop Shop

Another digital signage hurdle is the complex value chain. Multiple partners have involved e.g hardware, software, displays, content creation, installation, management, etc. Managing such a complex project can be daunting, and the more partners, the higher the chance of risk factors being introduced.

We have expanded our services portfolio to address these pains. As a turnkey solution provider, we source all components of a successful digital signage project, from simple to enterprise-scale deployments. With services such as implementation assistance, content design, installation managed service, training, specialized support and even financing, we ensure that our clients are equipped with the right tools for “WOW” deployments.

The Rewards

Glancing at 2015, we see that these initiatives thrust us to the forefront of the affordable digital signage space. Earlier in the year, CIO Review named us as one of the 20 most promising media and entertainment technology solution providers. We have also increased our market presence, with over 15K clients with 44K deployed solutions in over 29 countries. Quite impressive, if we do say so ourselves.

What of 2016?

The forecast for 2016 looks promising. We see significant opportunities in the digital signage space, both from the perspective of systems (hardware and software) and services (content strategy, implementation assistance, managed services, etc).

We plan on investing heavily in R&D resources to not only enhance our flagship systems, but also implement self-service portals for content development, creative sourcing, and streamlining managed service projects.

2016 will also be the year of integrations. We expect to integrate our cloud-based signage software with more sources of data and services available around us. Integrations with 3rd party systems and data sources will provide an easy-to-use bundle of systems and services. This will positively impact clients seeking specific digital signage solutions (e.g. auto-publishing POP promotions based on POS data).

We have been on a significant growth track for the past few years, averaging strong double-digit growth. Our team is our core. We aspire to continue to invest in our team members. In turn, we want to deliver the best and the most cost-effective digital signage solutions to our clients.

So there you have it.

That was 2015 for us, and here’s to hoping that 2016 brings more of the same!

Up and Coming Applications of Digital Signage: Predictions for 2016

In discussing trends for digital signage in 2016, almost all industry leaders listed a move to 4k screens as a major concern in 2015 and beyond. The growing use of digital signs in non-retail and creative niches, including art and hospitality, make better image quality important. But higher-quality screens and bigger imaging aren’t the only concerns for digital signage: the accessibility of the platform makes it possible to launch digital signage in a variety of locations and interactive formats, creating opportunities for uses throughout businesses and organizations in every industry. While many of these uses are possible today, continuing innovations will make some uses more prevalent throughout 2016.

No Digital Signage? Learn What You’re Missing

The concept of digital signage is still new in the communication landscape. For years, businesses have relied on print media to get their message across (television and radio notwithstanding). This strategy is effective. However, its limited nature prevents businesses from unlocking the full potential and return on investment of their advertising campaigns.

Digital Signage gets Closer to the Point of Purchase

A 2011 ABI Research study predicted that the digital signage market will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016. In just two years, the market was ten times bigger, growing to $13.25 billion in 2013.

Keys to Video Wall Success

Digital signage has risen in popularity in recent years. Unlike static signs, video screens allow for a wider range of features. Video walls are an extension of digital signage as a concept. A video wall is a multi-monitor setup that uses multiple television screens, video projectors or computer monitors that, when tiled together, form one large-sized screen or image.

Shortsightedness of Embedded Digital Signage Systems

Marketers staying on the leading edge of digital signage technology no doubt have been receiving an onslaught of information touting the virtues of “all encompassing” display screens with embedded media players — i.e. “media-player-minus” displays — and how they improve performance, safety and simplify the installation of digital signage. With this so-called advancement some even feel that the external digital signage player has been made obsolete.