Digital signage has found its place in providing business value. The digitization of the marketplace is pushing end-user enterprises to invest in the technology. Consumers expect dynamic yet personalized information delivery, prompting business to reexamine how they’re communicating with and marketing to their audience. (more…)
In discussing trends for digital signage, almost all industry leaders listed a move to 4k screens as a major concern in 2015 and beyond. The growing use of digital signs in non-retail and creative niches, including art and hospitality, make better image quality important. But higher-quality screens and bigger imaging aren’t the only concerns for digital signage: the accessibility of the platform makes it possible to launch digital signage in a variety of locations and interactive formats, creating opportunities for uses throughout businesses and organizations in every industry. While many of these uses are possible today, continuing innovations will make some uses more prevalent throughout 2016. (more…)
The concept of digital signage is still new in the communication landscape. For years, businesses have relied on print media to get their message across (television and radio notwithstanding). While this strategy is effective, its limited nature prevents businesses from unlocking the full potential and return on investment of their advertising campaigns. (more…)
A 2011 ABI Research study predicted that the digital signage market will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016. In just two years, the market was ten times bigger, growing to $13.25 billion in 2013. (more…)
Digital signage has risen in popularity in recent years. Unlike static signs, video screens allow for a wider range of features. Video walls are an extension of digital signage as a concept. A video wall is a multi-monitor setup that uses multiple television screens, video projectors or computer monitors that, when tiled together, form one large-sized screen or image. (more…)
Marketers staying on the leading edge of digital signage technology no doubt have been receiving an onslaught of information touting the virtues of “all encompassing” display screens with embedded media players — i.e. “media-player-minus” displays — and how they improve performance, safety and simplify the installation of digital signage. With this so-called advancement some even feel that the external digital signage player has been made obsolete. (more…)
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