The digital signage industry sits at an important crossroads. As hardware prices drop and connectivity becomes simpler, many industries are diving in and moving beyond, making digital signs much more than electronic chalkboards. The outstanding performance of digital signage has prompted retail shops, hotels, restaurants, manufacturing facilities, hospitals and many other businesses to leverage the technology to engage with their audience. (more…)
Digital signage implementations are increasing in complexity, and they demand innovative ways of creating, customizing and deploying content. The 10 digital signage apps and content widgets below are simplifying the process of sharing dynamic content with audiences, and are integral to professional and robust content management systems. (more…)
Is digital signage yet another in a long line of successful marketing technologies reserved for big businesses and beyond the budget of the SMB crowd? Is it another vehicle like nationwide ad placements and celebrity endorsements that don’t fit the budget of SMBs? The truth is that a digital signage solution exists for any sized business: high-end and complex digital signage for business giants and simple digital signage for SMBs. (more…)
The focus in digital signage today has shifted from the technology to the content and its ease of deployment. This makes the digital signage content management software (CMS) a very important element of any digital signage project.
A digital signage content management software is essentially the control system for the content playing on digital signage screens.
It allows you to manage and deploy content to a network of displays. Content can include specials or promotions, businesses announcements, company events, social media, weather, news, traffic, etc.
10 Tips to Choose the right CMS
We’ve put together some tips to help you select digital signage software that best suits your needs and will empower you to build a much stronger narrative that’ll engage your audience.
1. Set Digital Signage Goals
This is the first and most important process when investing in digital signage, and should be clearly articulated in a digital signage strategy.
What goals do you hope to achieve and will the software enable your digital signage system to achieve those goals?
Will the software enable you to easily deploy and manage content for internal communications, sales, customer service, building directories, menu boards, etc.,?
It’s also useful to decide on a department or employee who will “own” content management – the Digital Signage Champion – and ensure its smooth running.
2. Identify Must-have Features
Once you define your digital signage goals, you now need to match these up with digital signage software.
Do you need it 4K support? What are the content capabilities: will you get social media, event listings, HTML5 or RSS/MRSS feeds? Do you need full screen and zoned displays? How comprehensive do you need the content scheduling and reporting/analytics functionality to be?
Once this list is complete, then you can start shortlisting vendors.
Free, open-source digital signage content management software obviously sounds tempting, but make sure you do your homework with regards to the running or operating costs of using a free solution. Many may charge for updates and support and included very limited features.
You should also investigate tools that have a subscription model and those with a one-time fee, as these options could be more cost-effective in the long run.
4. Consider Integrations
Your CMS isn’t going to work in isolation. You might need to integrate it with third-party data sources e.g. CAP alerts for emergency messaging: a restaurant may need to integrate their signage with their POS system: a court clerk may need to integrate the solution with a case management system.
Although these integrations should be determined ahead of time, they might not need to be used right away. For this reason, it’s important to select a scalable digital signage system. The CMS should make it easy to start small and scale up.
5. Ask Questions
When there are hundreds of digital signage content management software providers on the market, choosing one can seem like a mammoth challenge.
A huge pool to choose from is actually not a bad thing. This indicates the market is maturing and the technology stabilizing, and that the solutions are competitive.
You’ll need proper research to discern not only which solution suits your project best, but also which vendor suits you best – ask these questions.
This is a long-term relationship that you’re entering into and you need to ensure you have chemistry with the vendor.
6. Choose Your Vendor Carefully
We’ve briefly mentioned how important the vendor is. A vendor becomes a partner, a force that should support you and ensure their solution is helping you meet your business needs.
You need to do just as much research on the vendor as on the solution they offer.
Check out the vendor’s presence on industry publications. Are they considered a thought leader?
Look at their blogs, white papers, infographics and case studies.
Take a look at their history and the history of the development work. All these factors will give you great insight on the vendor.
7. Ensure the CMS is Right for your Business
Every company has its own unique needs and issues. So the best digital signage CMS in the market that’s topping all the rankings and comes with the widest range of features isn’t automatically the best for you.
Are the many features applicable to your business? Is the design customizable for your industry? Does the CMS simplify and not complicate? Is it too complicated for your staff to manage?
8. Factor in Training
You’ll need to make sure you and/or your employees know how to use the CMS. How is the vendor offering training?
You need to decide who and how many of your employees should receive the training. And once they’ve been trained, the responsibility will fall on them to train other members of staff who need to use it, so it’s important you pick carefully and have already identified the roles that must have full knowledge of the system.
9. Keep Post-deployment Problems Top of Mind
Tying in with the importance of choosing your vendor carefully, don’t assume that once your CMS is up and running that it will all be smooth sailing.
Teething problems are expected with any new install and this is where vendor relationship comes into play. Is your vendor providing the necessary support during this period?
Also, consider how and when you can ask for support. Who do you call for help? Does the vendor have a 24-hour help desk? Will they come to your business premises to help sort any problem out? These are all important questions to pose to your vendor when you are doing your research.
10. Plan for Future Business Growth
You may have a three-person business now, but in five years you’ll have grown, hired more employees, and even expanded your premises.
This means that you’ll need a CMS that can scale to either cover more signs or change what kind of content you are displaying, as well as add additional features that are more suited to larger businesses.
With these tips, you’ll end up with a digital signage content management software that makes it easy to make a big impact on passing trade.
Like many of us, you may have made some New Year’s resolutions regarding health, personal finance, or family matters. Our company and our team is a living entity and it is prudent that we also resolve to make improvements. Here are some resolutions, we as Mvix have.
New skills, technologies, and opportunities arise every day. This year, the biggest mandate for each of our team members is to learn something new; a new skill set, a formal certification course or even a self-learned new technique on how to do our job better. Just something new to upgrade our business or analytical skills and credentials. Bottom line, learn something new and apply it to our work or personal lives or to helping clients. As a team, when we learn, we innovate and so does the entire company.
Spend More Time with Family
At Mvix, our partners, vendors and our team members are family. Spending time with family gives us new ideas, new collaborations, and new appreciation for each other. This means building an even stronger relationship with partners and clients in 2016, is definitely one of our resolutions at Mvix. Building and maintaining these relationships doesn’t have to be about spending a lot of money – it’s about spending the time. There is no better tutor than the learning of what others are happy about, or struggling with. Together we shall celebrate the milestones in this digital signage universe – even those that we’re not a part of.
Travel to New Places
Digital signage is an ever growing and fast evolving discipline. We are constantly reminded that its “boundaries are endless”. This year we pledge to explore said boundaries. Our resolution at Mvix for 2016, is to push ourselves toward an innovation-centric company, where new product features are characterized by organic evolution. We will boldly travel to unknown lands and unchartered territories – hope to find places “…where no man has gone before.”
We take this literally. We have been always been involved with the local community or other charities via our Mvix Cares program. Helping others helps everybody. Our resolution at Mvix is to start off the year by committing to giving back is incredibly positive and rewarding. Not only does helping out feel good, it also exposes us to the realities of life and enables us to meet others, who like us, are dedicated to doing good.
Even when we are not reaching out to new potential clients, visiting networking events every few months to talk to our “family” will keep us active in our industry, help build relationships, learn new things, and help our skills. We will visit our current clients to learn about their pain points, needs, or even some subtle nuances. We pledge to pack our running shoes this year so we can explore the “new trails of 2016 and beyond.”
Get Rid of Old Clothes
Time and again we have looked at some of our products, services, and processes and wondered if they really matter or are we simply, emotionally attached to them? Be it old clothes in our closet or redundant products or processes, it’s hard to get rid of them.This year, we vow to critically examine services that don’t serve clients as well as others do, despite how much we might be emotionally attached to them. We will look at our programs, processes, and protocols and hope to eliminate the bottom 10% – specially those which are irrelevant. Our motto for 2016: “Let’s Simplify.”
Lose Weight/Get fit
Get slimmer – more agile, and become more responsive to our client needs. Be it launching new features, widgets, or responding to customer service issues, we have excelled in the past few years. We are known for our exemplary client support. We can improve further and get closer to our clients. As we grow, we intend to shed fat, and become more agile. The hope is to get our front-line team to attain more authority to better serve the customer – quickly and effectively. Being nimble is also the prescription to becoming more competitive.
Be Less Stressed
Did you know that about 28% individuals want to decrease their stress levels in 2016? We as a company are no different. Stress to outperform, stress to excel in everything we do and stress to create something that’s out of this world eventually takes a toll. Let’s accept it – we cannot excel at everything, so why stress about it?
Enjoy Life to the Fullest
This has been our ongoing mantra since the day we were born – over 10 years ago. No wonder, more than 45% of individuals want to do the same in 2016. The culture at Mvix has been to have fun at what you do. Our team is our asset and the more fun we have at work, the better we serve our clients. Beyond our Fun-Fridays, we will reward ourselves for specific milestones like a big client win, meeting a tough deadline, or working “overtime” to resolve client issues.
We’ve all suffered procrastination. We put off doing less pleasurable things in place of more pleasurable ones. In 2016, we’ll take on the hard tasks with as much enthusiasm as we do the easy fun ones. Be it with R&D or customer satisfaction, we’ll embrace the challenging ones as much as we do the pleasurable and easy ones.
So there you go… that’s our list of our resolutions here at Mvix…. what’s yours?
We’ll help you figure out your digital signage needs (hardware, software and content), give you a free software demo and provide you with a quote. To get started, complete the form or call us: 866.310.4923
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