As consumers grow more complex in how they process information and respond to visual stimulus, signage has to keep up. Dynamic digital signage trumps traditional advertising and marketing by not only drawing customers but keeping them engaged as well. While it may have been a luxury upgrade a decade ago, it’s now a must-have in multiple industries where savvy consumers expect better information presentation and engagement. (more…)
“Hurry up and wait.”
This could very easily be the tagline for the air travel industry.
From the first hand-written “For Sale” sign hung on a building hundreds of years ago, signage has played a crucial role in the world of real estate. It’s true that small yard signs sell houses, but strategically placed advertising and marketing signs located in other high-traffic areas can have an even bigger impact. (more…)