Today’s workforce has more millennials than any other generation. They excel in tech innovative and collaborative environments where there is transparency and clear communication.
To communicate and connect with this new crop of employees, managers need to get creative and do more than send emails and post notices on bulletin boards. For instance, one way management can achieve this is through digital signage.
Below are examples of digital signage for employee communication. These show how companies are leveraging technology to inspire employees, encourage real-time collaboration and keep them in the communication loop.
1. Hussey Seating
Hussey Seating, a leading manufacturer of seating solutions. They had a sit down with their employees to brainstorm on ways to enhance communication and engagement. Many, especially those without access to email, said they wanted to know more about developments within the company.
So, management responded by installing multiple digital signage screens within the campus. The digital signage network is powered by Mvix (read the case study here).
The digital signage screens share production metrics, company news, and HR and safety information. Furthermore, digital signage can be used to publicly recognize performing employees and celebrate milestones.
Internal communications, like this, creates a strong connection between workers and the company’s mission, which in turn improves business productivity.
Enbridge, a Canadian energy delivery company, decided to renovate to better accommodate their staff and the way they work. They needed new spaces and technology that would enable team members to work together. This is a great example of how they incorporated digital signage to improve their employee communications.
This technology refresh included digital signage video walls in the reception, executive rooms, and training centers. Video walls are also being used in operations rooms. For instance, the IT department’s 4X4 video wall gives insight into the health of Enbridge’s network and servers. Enbridge reported an increase in productivity as a result of the tech refresh.
3. Habasit America
Habasit America, a manufacturer of conveyor belting solutions, used digital signage to connect virtual and reality. They started by mounting digital signage screens next to their products, with videos on the screens showing the products in use.
This acts as a virtual demo for their clients. Employees also benefit alongside the clients. These digital signs help employees see what their work is doing. This makes them take pride in their work and boost their energy to be more productive.
The screens in their 4 locations also display company updates, events, job openings and HR deadlines to name a few. So, this content helps communicate effectively and efficiently with employees. Habasit is an especially great example of how a company can respond to employee communication needs.
4. Enhancing Open Office Communications
A popular NYC media company set out to renovate their office with the goal of creating a spacious and peaceful environment where employees can fluidly connect to each other without the use of a phone system.
They outfitted dozens of their conference rooms, a cafeteria and open office spaces with communications technology that included video walls and digital signage displays, to name some examples. So, this display network is being used for employee entertainment and information, corporate branding and meetings.
Yes, that’s us! Being a digital signage solutions provider, we of course showcase digital signage for office communication in our corporate HQ. We use these screens to share HR information, display performance and goals, and celebrate wins. Additionally, we also use digital signage displays to build excitement and anticipation for company events and enhance them.
Domtar, a paper manufacturing facility installed digital signage solutions in their paper mill to communicate effectively and efficiently with their over 350 employees.
Specifically, they use digital signage to reinforce safety information via safety videos and training, safety monitoring, and safety tracking.
The technology has proven to be an invaluable asset by increasing safety awareness and streamlining plant communications. Hence, this cut back the time spent on disseminating information and enabled managers had more time to train and develop employees.
Marco, a Minnesota technology solutions provider, uses digital signage screens in the customer support center to show GPS mapping software that tracks technicians and service calls in real time.
For more examples of digital signage for employee communication, check out these case studies that show internal communications use cases in corporate offices, property management, manufacturing, and more.
In chapter 1 and chapter 2, we discussed the state of employee communication today and how digital strategies such as leaderboards are creating unique opportunities for communication. In this chapter, we’ll take a look at another digital strategy that’s gaining popularity in workplaces: gamification. (more…)
When most people think of dental clinics they think of waiting rooms. Usually these waiting rooms have magazines and fish tanks. The idea was to entertain and engage patients while they wait for their service. Unfortunately, they weren’t doing this job well. This is where digital signage specifically designed for dental clinics can save the day. Digital signage can turn this dissatisfaction into an engaging experience for patients. Having attractive and engaging digital media content has been found to lessen anxiety and reduce perceived wait times by up to 35%.
Dental signboards have two advantages:
- they can add value to the patient visit by educating them about their dental health.
- they can add value to your practice by displaying special offers and additional services available.
Below are examples of dental clinics that are leveraging healthcare digital signage to improve the quality of patient care.
Every aspect of Smile Wonders is built with the safety, comfort, and convenience of children and parents in mind. Amenities in the Reston, VA practice are state of the art. They include a kids play area fully equipped with video games and play toys; a parent reception area with a beverage bar and workstations for professional parents. Wi-Fi is also available as well as personal movie options with wireless headphones during treatment visits. They are also leveraging digital signage for dental clinics to improve the overall patient experience. The screens display doctor bios, testimonials, and health-conscious children programs that emphasize healthy eating, dental care, and exercise.
A “Luxury” Dental Clinic
Gan Advanced Osseointegration Center (GAOC) is the leading dental center in the Philippines, and one of the best in Southeast Asia. They have positioned themselves as a “luxury” dental clinic. Their biggest asset is using technology to differentiate themselves from competitors.
A 3X3 video wall in the reception welcomes patients, and shares information about the clinic and the staff to reduce patient anxiety. It also adds visual appeal, and instills technology into yet another aspect of the clinic. These video walls providing a unified high-tech appearance that meets and exceeds patient expectations.
Digital signage screens in the patient rooms continue to feed patients with information about the practice, but more importantly, they are used as visual aids when dentists are explaining procedures e.g. they display X-rays and shots from intraoral camera. Patients also have the option of watching a movie on the screens as they’re getting their teeth worked on. Talk about going above and beyond to make patients comfortable!
Aesthetic Smile Design
This New Jersey dental clinic offers a “…different kind of dental experience where modern technology meets old-fashioned service.” The practice focuses a lot on customer service which is often lost in healthcare today. Technology such as digital signage is helping them keep this focus.
To promote transparency, patient education and to ease anxiety, they’re using digital signage to display breakdowns of common dental procedures, images of the dental anatomy, and more. These help patients understand how their bodies work, and in so doing, take better care of their teeth.
The Smile Institute
This Monroe, WA practice uses digital signage to connect the past and present, and show how far dentistry has come.
This presentation makes patients appreciate the dental field as it is today. It also makes them more aware of current procedures, empowering them to make more informed decisions about their dental health.
It’s also great for comedic purposes!
Preston Bend Dental
Preston Bend Dental uses digital signage in the waiting room to showcase before and after pictures. These images make a strong statement and have a bigger impact than testimonials. Such a demonstration of the practice’s competence improves the patient’s confidence in the practice, and will turn patient anxiety into excitement.
Pacific Dental Services
Pacific Dental Services uses an integrated solution of print and digital signage to communicate with their patients. Incorporating this gives their patients the best of both worlds: attention-grabbing motion and animation where it’s most effective, and easy-to-read, attractive designs on print in key areas. The dental clinic is using both digital signage and print to display special offers, show their philanthropic efforts, and health tips. They also show information on billing, so patients can prepare ahead for faster service.
The dental clinic smilebuilderz is taking a different route with one of their digital signage screens. Instead of displaying dental-related information, they’re displaying pictures of beautiful scenery and inspirational quotes.
Photos have long been the choice for building the “look and feel” in offices, and research shows that displaying beautiful scenery on large display screens allows the eyes to adjust and re-focus, which reduces anxiety, stress, and relaxes patients.
These photos bring a sense of peace in the clinic. They can also act as a distract so that patients don’t dwell on the procedures to come.
Cyndi Chen DDS
This San Jose practice is using the digital signage screen in the waiting room to influence the health choices of its patients by displaying health-conscious kids programs that emphasize healthy eating, dental care, and exercise.
Displaying these programs is a great way to spark conversations with kids. Specifically about leading a healthy lifestyle, and inspire both them and their parents to go on a health kick.
We hope the examples above gave you some ideas on how to use digital signage in your clinic. If you have any questions on how to get started, send us an email at firstname.lastname@example.org or connect with us.
In chapter 1, we discussed the current state of employee communication, the challenges facing both employees and employers. We also take a look at how digital channels are creating unique opportunities for employee communication.
Learn more about how one of these digital channels, leaderboards on digital signage displays, can enable effective communication and engage employees. (more…)