The Business Case for Visual Employee Communication

Employee communication has become one of the most important contributors to organizational effectiveness. So which is better? Visual or oral communication? Let’s explore how visual employee communication can be done through digital signage.

Communication builds trust and engagement among the employees, enhances business performance to influence customer behavior, and directly affects revenue growth and profitability. It’s important to note that the outcomes mentioned above are only attainable through effective employee communication.

Communication is considered effective when it strengthens the employees’ identification with their organizations.

Effective communication should help employees make sense of how their jobs fit into the organization’s mission, policies, and plans, and define the relationships with key constituencies in the organization’s environment.

And what exactly is effective employee communication?

Effective Employee Communication

It’s communication that is clear and simple, creates clear context (what factors have influenced the decision), explains strategy (why we are responding this way), and make it personal (how will this affect you the employee).

More importantly, effective communication uses different channels, the most important of which is visual channels.

According to John Medina’s Brain Rules:

“Text and oral presentations are not just less efficient than pictures for retaining certain types of information; they are way less efficient. People remember about 10% of oral information,  72 hours after hearing it. That figure goes up to 65% if you add a picture.”

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Humans are visual creatures and so it follows that communicating with employees visually will simplify understanding and increase retention. This is especially important in today’s visual age where according to HP:

“Western civilization has become more dependent than ever on visual culture, visual artifacts, and visual communication as a mode of discourse and a means of developing a social and cultural identity.”

And to quote Kim Garst, the CEO of Boom Social, “Visuals express ideas in a snackable manner.”

The Case for Visual Employee Communication via Digital Signage

In the whitepaper “The Case for Visual Employee Communication via Digital Signage”, we explore the current state of employee communication, explore what kind of effect employee communication has on customer experience, and highlight two visual digital signage strategies that are creating unique opportunities for communication and engagement.

Download the Whitepaper

Free Labor Day Digital Signage Templates

Editor’s Note: scroll to the bottom of the blog to download the free Labor Day templates. 

The Labor Day holiday was designed to give employees and team-members the day off but for businesses, it is an opportunity to create additional revenue.

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Examples of Digital Signage in Manufacturing Facilities

Often when we talk about employee communication, we think emails, phones and company intranets. But what about those employees in manufacturing facilities who do not have access to phones or computers? Digital signage in manufacturing facilities is the way to effectively communicate with the non-wired employees who are always on the move.

These examples of digital signage in manufacturing facilities shows the potential for the technology to not only share important metrics but also motivate employees and disrupt manufacturing processes and outputs.

Alene Candles

Alene Candles is a candle manufacturing company that develops, designs and creates candles for retail, boutique and cosmetic brands worldwide.

The 20 year old company uses digital signage screens in their factory floors to display key metrics and show daily and shift goals.

Digital Signage in Manufacturing Facilities

The digital signs give the workforce at-a-glance access to important metrics like product specifics, production goals, finished goods progress, etc., which allows each production line to become more effective and efficient.

It also encourages competition from one production line to the other.

Kusatsu Factory

OMRON’s Kusatsu Factory uses data visualization and digital signage to improve the overall health of production lines. They reported a 30% boost in productivity when they combined data visualization and digital signage.

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The factory collects data from the production line and compiles it into charts that visualize the flow of the production line.

Employees are able to see the operation status of the production line at a glance, raising awareness among them on the factory floor. Workers can quickly see where errors are and the impact of these errors on production. When the production process is visualized from beginning to end without stopping, workers are able to appreciate the production line as a whole rather than concentrating only on their tasks.

For operators, metrics such as the time taken to produce a single product and the number of errors in each process, allows them to determine the overall health of the production line at a glance.

BOMAG

BOMAG is a global producer of compaction equipment, milling machines, asphalt pavers and reclaimer/stabilizers for road building and other construction markets.

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The manufacturing giant installed a video wall in their North America headquarters in South Carolina to communicate with employees in their 20,500 square feet of office space and visitors of the showcase room.

The video wall showcases BOMAG’s products, and exciting company updates, events, and job openings. This is especially helpful to employees on the production floor who do not have access to email, phones, etc.

Domtar

Domtar is the largest integrated producer of paper in North America. In fact, if you’ve ever read a Harry Potter book… you thumbed through Domtar paper.

The manufacturing company installed digital signage in their PA mill to improve communication with over 350 employees.

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The screens in the mill’s 4 business units display different things. For example, production metrics, health and safety information, HR updates and company news. Their goal is to improve productivity and engagement. Additionally, they display employee communication and publish HR health, safety, and quality information.

Royal Technologies

Royal Technologies is an advanced engineering and manufacturing company serving industries as diverse as automotive, furniture, and consumer products.

They installed digital signage to communicate with a workforce of 1,200 employees, which improved uptime on the factory floors by 5% to 10% and saved $20,000 in the first year alone.

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The screens display the latest production data and goal-driven information such as employees weekly goals for machine uptime.

Habasit America

Habasit America, a manufacturer of conveyor belting solutions. They uses digital signage to showcase their products and how to use them. This application targets both employees and visitors.

They have placed digital signage screens next to their products, with videos on the screens showing the products in use.

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This setup acts as a virtual demo for their clients and shows employees how their “work” is being used. This is especially important for employees who will be able to connect their work to real-life use cases. The goal is for them to take pride in their work.

Hussey Seating

Hussey Seating, a 180 years old leading manufacturer of seating solutions, installed digital signage to break down communication barriers with employees.

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The screens share production metrics and HR and safety information. They also display company news allowing employees to feel like they’re “in the know”. As well as are up-to-date with what’s happening in the company.

The screens are also used to publicly recognize outperforming employees and celebrate milestones.

Such communications create a strong connection between workers and the company’s mission, which in turn improves business productivity.

5 Examples of Digital Menu Boards

Why are digital menu board important? In a previous blog we looked at the potential risks and losses that restaurants face when they underutilize digital menu boards. We also discussed several specific tactics that restaurant operators can employ to increase the ROI of their digital menu boards. Below are 5 examples of digital menu boards that leveraged these tactics to make the most of the investment:

Zablong Pizza

At Zablong, customers order their personalized pizzas and then wait for the pizzas to cook in the oven. They can interact with the staff building their pizza as they wait but even more fun, they can play around on an interactive display while their custom pizza bakes in the oven. This is a nice, creative way of using digital menu boards to deal with lengthy dwell times in a fast casual setting.

Customers can take selfies together, play games together, engage with the brand together, and more. This interaction builds a sense of community which aligns with Zablong’s concept of being connected to both food and the community around.

Examples of Digital Menu Boards

CAFETIERO

CAFETIERO is a German cafe chain. It is managed and operated by The Stockheim Group.

They nailed the digital menu board game using two tactics:

  1. The display panels are framed. Giving the impression of framed picture instead of a digital signage display.
  2. The landscape menu boards display menu items while the portrait menu board runs promotions.

The frames do a great job of blending in the digital menu boards with the cafe decor. The framed CAFETIERO menu boards blend into their space in a simplistic manner that matches the overall aesthetic of the cafe. At the same time, the frames add an interesting twist to the menu boards which makes them stand out. Running promotions on the portrait display only is a smart move. That singular menu board stands out from the rest, which will naturally draw eyeballs to the promotions being displayed.

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Sodexo Defense Partners

Sodexo has been running the restaurant facilities of U.K’s Merville Barracks, and they have digital menu boards as part of their offering. They got it right with the tidiness of the creative. The left side of the menu boards has imagery of the menu items and seasonal promotional offers, while the right side displays menu items.

Menu boards work well when there is very little clutter. Sodexo doesn’t jam too much information on the screen so they’re able to communicate fast and easily with their patrons. They’re also using strong calls to action.

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Starbucks Express

Starbucks Express “is tailored for customers on-the-go who want high-quality Starbucks products in a beautiful environment, coupled with the efficiency that comes with knowing what they want, quickly.” In other words, Starbucks Express is Starbucks optimized for speed.

This concept of an express streamlined experience is built into their ordering system: customers first approach a bar with a Starbucks partner (employee) who will take their orders and send them electronically to the barista. By the time the customers reach the cash register, a barista is already preparing their order. They then pay, pick up their beverage, and exit the store. Speed of the digital menu board can also play a role in it’s success.

The location of digital menu boards can also be important. For example, Starbucks’ digital menu boards are placed close to the register at eye-level, instead of up high and behind the registers. Customers can quickly and easily look at the menu board and place their order in a very short amount of time.

There is also a change in the menu offering. Starbucks Express offers a stripped-down, limited menu. Only popular items that are easy and fast to prepare are available. Blender beverages like Frappuccinos which take too much time to prepare are omitted. This is a great example of using technology to deliver on the promise of a more streamlined, “walk-through” experience.

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Baja Bistro

Baja Bistro’s has had great success with their digital menu boards. This is because they have jumped at the chance to be creative. Just like with Sodexo, Baja Bistro’s menu boards have a clean design with plenty of breathing room.

This is an Mvix project where the design team did a great job of not filling up every space with text or images. Having empty spaces creates definition and makes the menu boards easy to read. They’re also rethinking menu-labeling and instead of listing calorie information, they’re using icons.

Pretty smart!

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We hope the examples above gave you some ideas on how to use digital menu boards in your business. If you have any feedback or questions on how to get started, send us an email at info@mvixdigitalsignage.com or call 866.310.4923