Today’s tech-driven world has a lot of opportunities and channels for organizations to create an identity and use that brand to drive and promote a vision or message. This is great for businesses especially since consumers continue to have access to more information and more choice. Branding is the way to differentiate from competitors and associate the organization with a specific message in order to establish a presence in the consumer’s mind and attract and keep customers. (more…)
Techorating to Improve Employee Morale and Customer Experience
While the term techorating might not exactly roll off the tongue, it is quickly becoming an important aspect of the modern workplace. The idea behind this buzzword is simple – it’s using technology, like digital signage, to ‘decorate’ an area e.g. workplace or store front. (more…)
Debunking The Fear of Digital Menu Boards
While digital menu boards are the norm in most restaurants, there are still some who are hesitant to make the transition from static to digital.
Is this fear of digital menu boards legitimate? (more…)
