Why you need to be in Vegas this March

Calling all business owners, digital signage events champions, and tech enthusiasts: we’re giving you every reason to head to Las Vegas in March.

Starting on the last week of March, Las Vegas will play host to a wide range of trade shows, expos, and digital signage events that are set to blow the roof off the signage technology and digital retail management world. (more…)

Boost Concession Sales via Dynamic Pricing on Digital Signage | Whitepaper

Movie theaters, stadiums, and most entertainment venues make most of their profits from concessions. Can digital signage help boost concession sales?

To give you an idea, more than 82,500 people attended the 2014 Super Bowl at MetLife Stadium, generating $94.60 per attendee in food and beverage revenues.

To boost these revenues even further, concession stands are investing in digital signage.  

Entertainment venues can capitalize on potential sales opportunities whenever – as soon as they appear. This is because of the flexibility of digital signage in selling concessions.

Despite the increased adoption of concession digital signage, there are still unexplored opportunities to optimize the financial and experiential benefits.

In this whitepaper, you’ll find a few creative ways that concession stands can capitalize on digital signage to improve their profits and the ROI of the investment.

Sell Specials Based on Trends

With concession digital signage, concession stands can alter their marketing according to current trends.

For instance, if a particular movie becomes very popular during the weekend, the movie theater can quickly create and display an advertisement for a special offer related to the film. For example, a combo of popcorn, a drink in a collectible cup and a figurine or toy. The natural reaction will be for kids to whine until their parents give in and buy the combo. Which boosts revenues for the theater.

Theaters with static signage can also promote movie-themed cups, toys and other items. The catch, they can’t quickly adjust which movie-themed purchases they’re promoting based on current demand.

For concession stands, this alone can be a very rewarding benefit of digital signage, and improve the ROI of the investment.

According to The Hollywood Reporter, themed packaging can increase sales by 15%.

The markup for themed items is pretty attractive too. The themed combos cost theaters around $1.50 and retail for as much as $7.95.

With such significant markups, even a small bump in sales due to promotion on digital displays can result in sizeable revenue boosts.


For more creative ways on applying dynamic pricing to boost revenues and profits, download our whitepaper.

Download Whitepaper

Can Hospital Digital Signage heal Inventory Management Problems? | Part 2

In part 1 of our hospital digital signage series, we looked at how digital signage can mitigate communication inefficiencies that cost hospitals over $12 billion every year. This blog, part 2 of the series, will look at the cost-saving potential of digital signage when used for inventory management.

Proper inventory management in healthcare facilities can feel like walking a tightrope. It requires a delicate balance between having enough product to meet the demands of doctors and nurses, but not too much that it negatively impacts hospital budgets and space. With inventory management, hospitals want to have the lowest total cost of ownership while having the highest possible service levels. (more…)

What VARs should look for in a Digital Signage Provider

growing body of research shows how effective digital signage is at capturing customer and employee attention, keeping them engaged, and improving operations. Value-added resellers (VARs) are finding increasing success in selling this popular technology. This is a result of more end users realize the ways in which they can leverage digital signage. And how it can have a positive impact on their businesses.

Digital signage is going through a period of steady growth, with the market projected to reach over $27 billion by 2022.  Although this is good news for VARs in the AV field, it also means that as the industry grows, so does competition.

As VARs add digital signage to their product offering, they need to differentiate themselves from their competition in order to have some market share.

One way VARs can set themselves apart while saving costs is by partnering with a digital signage provider. The VAR-provider relationship holds significant benefits for the VAR. They are able to offer their customers more competitive pricing, higher quality solutions and better support, all while improving the bottom line.

The VAR-Provider Relationship

The dynamics of the VAR-provider relationship are simple: the provider supplies digital signage software and hardware to the VAR who sells to the end user.

In addition to the core digital signage components, the provider is also often responsible for

  • VAR/integrator training
  • new solution demos and pilots
  • extended support
  • sales engineering
  • marketing
  • warranty activities.

The expectation is the digital signage VAR or integrator will add on to the core product services such as installation, integration with existing systems e.g. POS, network redesign and more.

The Benefits of Partnership

There are several powerful benefits to be gained by working with a digital signage provider:

  • Training and Continuing Education: Digital signage providers always stay at the top of their industry, they need to in order to be competitive. There is usually a regular transfer of knowledge to VARs in order for them to be comfortable about selling their product. Webinars, attending industry events and expos, workshops, white papers, and online courses are just a few education opportunities VARs get from providers.
  • Cutting-Edge Technology Procurement: It’s not easy to keep up with the technological trends shaping the digital world. Most VARs specialize in their unique fields but don’t have the supply chain infrastructure to support steady procurement of full digital signage systems to their clients. This is where digital signage providers come in. They speed up the delivery of even new products and at competitive rates that lessen the impact on the VAR bottom line. This speeds up the project timeline and distinguishes the VAR’s product offering.
  • Dedicated Support: Because of how complex and large the AV field is, many digital signage providers are enriching their offerings for VARs by offering direct support to VAR end users. They also offer specialized support which can include custom solution design assistance, assistance with contracts, proposals, RFPs, additional customer support and more.

Of course, these benefits can only be achieved if digital signage VARs know how to tell which providers can actually deliver.

What to Look for in a Digital Signage Provider

Digital signage partners can provide cutting-edge digital displays to provide maximum engagement and professional polish for each display used, but not all distributors have the same skill sets or levels of expertise.

There are several qualities that digital signage VARs must keep in mind when making their decision. Looking for these specific qualities help to guarantee an effortless, productive and profitable experience.

1. The Right Qualifications

Each digital signage provider will have a unique history with unique qualifications that make them suitable candidates for various industries. VARs and integrators should seek out digital signage providers that have established portfolios in niches aligned with their own business models:

  • Traditional signage shops may want to focus on digital signage providers that offer a broad spectrum of services. As well as, have a proven record of success in a number of different business verticals.
  • Creative agencies should prioritize digital signage partners that understand aesthetics, visual design, and have a track record of style.
  • A/V integrators may want to focus on digital signage providers with focused technological expertise. As well as, one’s that have a variety of capabilities to support the diverse needs of the pro A/V market.
  • IT service providers will want to prioritize signage partners that have a history working with tech-oriented businesses. This can help assure they understand the complex informational needs required from these projects.

Above all, a digital signage VAR should look for providers that are active in the industry, including keeping up to date with trade shows, keeping memberships in industry organizations, and maintaining an active web presence that speaks to the longevity of the brand.

2. A Reputation of Success

VARs should keep reputation in mind when selecting a digital signage partner.

Some providers lead with cheap first, sacrificing quality, employee well-being, and ongoing support in the process. Saving a few bucks is not an acceptable trade-off for a partnership with a second-rate provider. Therefore, quality digital signage partners put quality and customer support first.

Do proper research to thoroughly vet prospective partners. See what other VARs and integrators in the industry are saying in. This will allow you to weed out providers that do not back up VARs with ongoing service. This is another reason why sticking to digital signage partners who are active in the industry is a smart move.

3. Ongoing Support

First, you should look at a digital signage provider’s qualifications or reputation. Aside from this initial consideration, you should look to their commitment to ongoing support must also be considered.

Indeed, this can be a make or break factor for many VARs. Creative agencies and IT support services rely on proper communication. From everyone. In other words, from all entities in an outsourced supply chain. Something that all quality digital signage providers understand well.

Make sure the digital signage provider chosen stands behind their products. In like manner, make sure they provides continuing support throughout each product’s life cycle and are responsive to questions and communications. It’s to the benefit of VARs and integrators to leave no stone unturned here. Do research to check a signage provider’s support policies, customer service options, available warranties, and product guarantees.

4. Value-Oriented Collaborations

Although value is no substitute for quality. It’s possible to find digital signage partners who can achieve the best of both worlds for the agencies they work with.

With quality being the primary goal, consider how digital signage providers can improve the bottom line of an organization. Through their optimized tech supply chains, they should be able to offer digital signage solutions that work within a variety of budgets. They may also be able to repurpose old technologies or existing assets in an organization. This will help reduce waste and extend the value found from each technology investment.

The Right Provider for the Job

The benefits of partnering with a digital signage provider are numerous but VARs need to make their decision carefully:

  • Consider each provider’s qualifications and history of work
  • Review their reputation to ensure their quality
  • Choose partners that provide comprehensive support across each product and service offered
  • Save on the bottom line by selecting partners who back their quality with value-driving practices

All things considered, VARs will be well on their way to securing profitable digital signage partnerships that provide a lifetime of value.