Survey Results: Retail Marketing Strategies that get Results

Over the past decade, there has been a measurable shift in consumers making purchases online rather than in brick-and-mortar stores. Instead of burdening themselves with a trip to a store, customers find the comfort and ease of shopping from home to be a much more convenient and efficient experience. (more…)

Diabetes and Digital Signage

I was 22 when I was diagnosed with Type 1 diabetes and since then, I take four shots every day. For the past 10-years or so, I’ve gone for my medical check-up quarterly. I don’t go to a general practitioner, I go to an Endocrinologist, someone who specializes in diabetes, because they know about comprehensive treatments, innovations, they have day in and day out experience dealing with people with similar issues and conditions. Yes, my endocrinologist fees are twice as expensive as our family GPs. (more…)

Moving the Multi-sensory Brand Experience Beyond Retail

Engaging multiple senses has proven to be very profitable for most brands. They get to create an emotional connection with their customers and increase their bottom line. Consider this example: a credit card company reported a 70% increase in new accounts after introducing a credit card for millennials that was designed to inspire an emotional connection. (more…)

Recruiting for Higher Ed with Digital Signage

Although more Americans are getting their high-school diplomas, fewer are enrolling in college. As a result, competition between universities trying to fill their classes has gotten tougher and more expensive. In fact, a 2016 study found that universities now spend on average $2,232 to recruit a single undergraduate student. (more…)