Signage, whether it be analog or digital, is at its foundation a form of advertising. The intention of most signs is to attract people to come closer, capture those same people with the content on display, and send customers, consumers, or the general public on their way with a call to action. An idea or product is advertised, and viewers are meant to act accordingly based on prompts and cues included within the signage. (more…)
Social media and digital signage are more alike than they might seem: both are designed to engage with customers, both offer channels for personalized communication and both can be integrated with each other to improve the experience of customers in your business. (more…)
Digital signage systems have been oversimplified to a plug-and-play solution that can be purchased, installed, and used out-of-the-box. Brands read about the benefits of implementing digital signage and believe that all it takes is a simple transaction—the purchase of hardware—to start a digital signage network.
Try to answer this question: when was the last time you reviewed your building’s fire plan or a map of its emergency exits? Do you know where this information is posted? (more…)
Technology continues to be the driving force behind innovative efforts, and outdoor digital signage is proving to be a valuable tool across a wide variety of industries. Recent studies show that the average Americans spend more than 10 hours a day looking at a digital screen, so it only makes sense that businesses would use screens to connect with customers. Outdoor digital signs effectively meet the consumer where they are by providing a familiar format for conveying important and timely information in real-time. (more…)
We’ll start by defining what digital signage strategy is:
A digital signage strategy is a plan that outlines the goal of implementing the technology, what your content or communications will consist of, what the purpose of the communications is and how you will measure the success of digital signage. It should be aligned with your company’s business goals.