How to Promote and Market your Medical Practice

Medical practices rarely have the resources to market themselves aggressively.

Outside of basic promotions, most medical practice marketing involves direct communication about upcoming appointments, courtesy calls, and a few ads taken out in local news sources.

And when patients arrive in the waiting room, they’re greeted by a selection of bland magazines and television that do nothing to create a memorable or positive patient experience. (more…)

Digital Signage Font Guide | Chapter 1: Font Forms

When designing content for display on a digital sign, typography is often overlooked. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances.  

Our three-part Digital Signage Font Guide will look at best practices for selecting the font type, the font color and font pairings for your digital signage content. (more…)

Back to School Templates for Digital Signage

For kids, parents, teachers, and administrators across the country, summer is coming to an end and the next school year is just around the corner. Everyone fills up with nervous excitement and gets anxious to start the year off on a good foot. Administrators are looking to build on the successes of last year and set the right tone for the coming months.

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Digital Signage for Architects and Designers

Architects and designers face unique challenges. They are tasked with providing clients with designs that make the best use of space while ensuring maximum functionality.

Digital signage makes this possible. It allows architects and designers to marry beauty and practical. Firms that integrate digital signage into their projects are able to offer their clients a design with purpose and an engagement tool that enhances the experience of spaces. (more…)

Seasonal Marketing Tips: Signage for Summer

Holidays are a perfect time to be creative and experiment with your traditional marketing strategies. Fortunately, there’s no shortage of seasons or holidays out there for brands looking to festively engage their markets.

Here are a few of our favorite summer marketing ideas that work in conjunction with almost any digital signage strategy. (more…)

Top 7 Content Apps for Digital Courtroom Signage

Even though courthouses fall outside the spectrum of typical use cases for digital signage, they can be supported by digital strategies as much as any other industry. Courthouses are built on communication, efficiency, and professionalism—making them ideal candidates for digital signage integration. And while quantifying the real ROI of digital courtroom signage is a bit different than for customer-facing signage applications, it’s no less effective at supporting the visitor experience. (more…)