As a commercial AV integrator, you surely know the value of digital signage. As well as how it can benefit your clients and their businesses. In fact, it may cost them more by not having digital signage solutions in their place of business. But how do you pitch digital signage to a client?
Sometimes it can still be difficult to find an appropriate time or place to pitch digital signage solutions to your clients. Especially, if they show some resistance to new initiatives.
Here are a few suggestions for the best ways to pitch digital signage solutions to your clients.
When you’re Onsite
One of the best places you can suggest digital signage to your clients is when you are physically on the job site. Not only will this allow you to examine the space and analyze whether the space would be a good candidate for a digital signage network. It also allows you to help the client visualize solutions that would make sense in the context of their business.
Perhaps your client is a school and the campus. These locations have hallways with high student traffic as they walk to classes. A digital notice board placed in a high foot traffic area is the dream. In fact, it’s an ideal way to inform students of school updates, and helps give administrators another channel of communication.
Look for spaces with high foot traffic or empty walls. Additionally, places where people tend to dwell for long periods of time like building lobbies or waiting rooms. These spaces are perfect candidates for signage as they can provide additional branding and messaging from the client.
During Client Service Calls
This one may be a little more difficult to accomplish, but it can be done if you are closely listening and analyzing common issues your clients face. It also requires you to have an understanding of some common digital signage use cases and knowledge of the capabilities of digital signage software.
If a client is constantly having issues with their current communications channels or they struggle with providing certain information to their customers, you can become their hero by suggesting digital signage solutions.
Whether it is describing how informational and wayfinding displays can help customers find what they need, or explaining how digital signs can show real-time corporate metrics, you can paint a clear picture for your clients on how digital signage can benefit them.
When integrating new Solutions and Initiatives
One of the best ways to make more profits as an AV integrator is to upsell your services. Especially, in a way that benefits both your bottom line and your clients’ business. When you pitch digital signage solutions, you can have it both ways.
In this situation, your client already understands the power and impact technology can have. So, why not discuss how digital signage can add to their branding and messaging initiatives.
Pitching digital signage solutions to your clients doesn’t have to be difficult. There are plenty of resources at your disposal to make your case. For additional help reselling digital signage solutions, download our Project Requirements Worksheet to guide the process and assist your client with building a solution they are happy with.
Displaying content on digital signage is quickly becoming the standard for marketing. If not for, general communications around the world and across all industries. But some areas are implementing this technology faster, and in more creative ways as well. The D.C.-Maryland-Virginia region is commonly referred to as the “DMV”. It is a geographic spaces that is adopting digital signs in a variety of ways. Learn more about how the DMV is implementing digital signs.
As an East Coast alternative to California’s Silicon Valley, it makes sense that a centralized hub for tech companies would embrace digital signage whole-heartedly. So how have businesses taken advantage of digital signage?
Check out these five amazing examples of digital signs in the DMV Region:
Kings Dominion (Doswell, Virginia)
Kings Dominion, Virginia’s premier amusement park and home to the world’s longest floorless coaster, updated their Picnic Pavilion with digital signage powered by Mvix. This is a great example of digital signs or signage in the DMV.
Located less than 30 miles north of Virginia’s capital Richmond, the 400-acre amusement park is consistently ranked among the best in the country. The park receives over 2 million visitors annually. The park also manages over 60 rides and attractions, including 13 roller coasters, a 20-acre water park, and an annual Halloween Haunt.
In addition to rides and attractions, Kings Dominion has a Picnic Pavilion. It is very popular for group activities and corporate events. It boasts five sheltered picnic spaces with a maximum occupancy of 100 guests. Additionally, it has a central amphitheater for concerts and performances.
The marketing team at the park had ten digital signs installed in each of the Picnic Pavilion spaces. Native content integrations in the software allow the marketing team to easily display information. This includes. content like weather, traffic, social media, news tickers, and time alongside picnic info. They also integrated their scheduling software with the signage software. This enables them to automatically pull and display reservations. When the schedule is updated, the screens are automatically updated.
“The Mvix platform is exactly what we needed,” said Ron Sprouse, the Lead of Tech Services at Kings Dominion. “In fact, this was an important milestone for the marketing team – with less effort, they can offer picnic guests elevated experiences that have resulted in repeat business, positive reviews, and an enhanced brand image.”
To better engage and communicate with guests and staff, MGM Resorts International looked to Four Winds Interactive to implement a digital solution that includes thousands of screens throughout its multiple properties across the U.S., including at the MGM National Harbor Convention Center and Casino in Maryland. These digital signs make the DMV a front running in the technology industry with it’s world class digital displays.
Displays throughout the resorts are set up to pull content from multiple sources. The goal is to communicate information to guests such as restaurant information and menus, convention information, wayfinding, social media engagement and promotions. Content can change contextually depending on the time of day or an event happening in the facility.
Video wall installations, like the one pictured above, helped MGM display flashy ads for upcoming attractions and integrated with social media posts for greater engagement with visitors and guests.
“The promotions and dynamic menus are just two examples of just how powerful a visual communications layer is if you do it right,” said Randy Dearborn, vice president of multimedia and guest technology, MGM Resorts International.
Crowne Plaza Dulles Airport (Herndon, Virginia)
Crowne Plaza Dulles Airport, located just outside of the nation’s capital, recently launched a digital signage network powered by Mvix for their hotel lobby, corporate meeting rooms, and employee spaces.
The 15 displays at the hotel are uniquely designed to address three different target audiences. First, hotel guests. Second, corporate groups that use the hotel’s meeting spaces. And third, employees. The screens are centrally managed via the digital signage software by the Meetings Director. These digital screens show information that is curated specifically for each group, including flight information for the nearby Washington D.C. Dulles Airport. As well as, meeting room schedules and employee benefits information.
Next to each of the 12 conference spaces, the hotel installed 15-inch meeting rooms signs to indicate and personalize room assignments. This allowed the Meetings Director to customize messages to show corporate logos, personalized greetings for wedding receptions, and ads for other hotel services.
Crowne Plaza also put up a digital sign in the employee lounge. This sign has a variety of information that scrolls through in a playlist, including employee birthdays and anniversaries, inspirational quotes, guest reviews and HR information about employee benefits and company policy updates.
“The digital signs have brought us to the 21st Century,” said Tim Thomasburg, Meetings Director at Crowne Plaza. “The simplicity and user-friendliness of the software makes it quick to learn, and the displays really upgrade the overall presentation of our hotel.”
Nationals Park (Washington, DC)
What better use for digital signs in the DMV is there than at a sports stadium?
Nationals Park in Washington, D.C., has a 4,532sq-ft HD Mitsubishi scoreboard. It is more than three times larger than the display at nearby RFK Stadium! It the second largest scoreboard of all the MLB parks, with the BravesVision board in Atlanta being the largest.
ANC Sports Enterprises, which operates the LED display, and Mitsubishi collaborated on the creation of the scoreboard. The line doubling video system that displays more than 1 million pixels. To generate income, fans can submit birthday and anniversary announcements that will be displayed on the board.
Loudoun County Parks & Recreation (Loudoun County, Virginia)
The Loudoun County PRCS provides outstanding recreational and leisure opportunities, outcome-focused community services and stewardship of the county’s natural resources. All of this is to promote the quality of life for Loudoun’s 380,000 residents, the third-most populous county in Virginia.
The county implemented a video wall and networked displays powered by Mvix in 10 community centers and the main administrative office. They display a wide range of information. The purpose is to display relevant content such as available community programs and activities. As well as branded Loudoun County YouTube videos and pictures from the county parks. Additionally, they can add supplemental information such as weather, time and local emergency alerts.
“Our mission statement is ‘We create community.’ Digital signage empowers us to accomplish this by allowing us to reach out to the community with different services in a visually appealing and easy to understand way, “said Jon Mattia, manager at the Douglass Community Center in Loudoun County.
Digital Signs in the DMV are Booming
These are but a few examples of great digital signs in the DMV region. We’ll continue to highlight fantastic digital signage implementations as they come up, both in our backyard and around the world! Above all, this article should help you be better able to identify digital signage around you!
On Tuesday, July 31st, 2018, we rolled out an update for our XhibitSignage. This is our content management system (CMS). In other words, our digital signage software. We addressed some items that our customers have been asking for in our CMS updates.
2-Factor Authentication – CMS Update
We added a new layer of security with the introduction of two-factor authentication. You may have seen or used it before, probably to get into your email or bank account. It’s simple but very effective. Using a username and password together with a piece of information that only you can access makes it harder for potential hackers to gain access to your account. This CMS update makes our software safer to use.
Device Preview – Refresh on Demand
All players in the Device Library have always had a Device Preview button which shows a snapshot of the content that was playing when the player last checked-in with the software. In the new CMS update, we added a Refresh Device Preview button which instantly checks in with the CMS and shows the content currently playing. Use it to double-check that the updates you make to your schedule or content are showing on the screen.
This feature has been enabled for all active devices.
HTML Widget – Quick Start & Package Upload
This is an improvement to our existing HTML widget.
Most prefer not to build HTML content from scratch. So, we’ve added pre-built Quick Start Templates with the HTML code already loaded. Essentially, you’ll be adding fewer lines of code, and instead, you’ll simply edit or customize the HTML templates.
The second improvement is the ability to upload a zip file package or folder of HTML code, instead of copying and pasting the code into the widget.
Both HTML updates are immediately available with the Pro package of our software.
These are just a few of our newest additions this month. The full release notes can be found by clicking here.
We’ll help you figure out your digital signage needs (hardware, software and content), give you a free software demo and provide you with a quote. To get started, complete the form or call us: 866.310.4923
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