Exploring Digital Signage Use Cases by Industry: Part 2 | Infographic

We’ve covered digital signage use cases in corporate, healthcare, and educational industries in our previous blog. However, today we will be discussing the benefits of digital signage in three new industries: retail, restaurants, and hospitality. As well as their use cases in their specific industries.

Retail 

Digital signage is a great tool to use in retail. For instance, it can drive traffic and keep customers engaged. Additionally, it can also improve employee communications.

Drive Traffic

  • Stores with appealing visuals naturally attract more customers. Resulting in more revenue.
  • Most retail businesses that use digital signage to display promotions, in-store deals, or visuals depicting the brand’s story see a 33% increase in additional sales.

Enhance Customer Engagement

  • Digital visuals are can be both eye-catching and entertaining.
  • Interactive digital signage displays can improve customer engagement and influence their purchase.

Improve Internal Communications

  • Digital signage is not only great for customers, but it is also useful for employees.
  • Retail businesses can use digital signage to boost employee motivation by displaying the top salesperson of the month or keep them informed with company updates.

Restaurants 

The restaurant industry comes with many opportunities to implement digital signage. Digital displays reduce perceived waiting times, improve customer experience, and maintain brand consistency.

Reduce Waiting Times

  • No one likes to wait in a long line when they’re hungry!
  • Luckily, digital menu boards can be customized in a way to grab a customer’s attention and make them forget their wait time.

Improve Customer Experience

  • Static menu boards can be difficult to read and visually unappealing.
  • Digital menu boards can include delicious food images, eye-catching fonts, and can also be updated in real-time to display the most current menu items.

Maintain Brand Consistency

  • Digital menu boards can be customized to incorporate your restaurant’s colors and elements. So, it’s unique to your restaurant.
  • This will help your customers to easily identify your restaurant and remember your brand. In other words, better brand recognition.

Hospitality 

Most travelers expect a comfortable hotel experience. So, with digital signage, you can display check-in information, frequently asked questions, and highlight local attractions.

Easily Present Check-In Information

  • It is important to have check-in information easily accessible to hotel customers.
  • Hotels can display check-in information on digital signage displays that is both easy to read and updated in real-time.

Answer Frequently Asked Questions

  • New hotel customers will naturally have questions about the hotel or about the area such as what attractions are nearby.
  • Digital signage displays can display these frequently asked questions as well as nearby attractions.

Display Nearby Attractions

  • Travelers from out of state, or country, will want to know of all the nearby activities. So, displays can inform travelers of attractions they didn’t know about.
  • Display nearby amusement parks, zoos, and museums to give your customers a taste of your area!

Digital Signage Use Cases by Industry

In summary, there are digital signage use cases in almost every industry! Check out this infographic below which shows stats on the industries above along with stats from the previous industries discussed:

Digital signage use cases - enhancing customer experience

 

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[Video] 5 Tips for Implementing Digital Building Directories

Digital building directories are a sleek, modern approach to traditional static building directories. They are commonly seen in malls and tourist-heavy areas, and are easy to read and visually appealing. They are also customizable, cost-efficient, and easy to manage. Now that we know some of the benefits of this solution, let’s walk through 5 crucial tips for implementing digital building directories.

1.Location

Location is everything, especially when placing your digital building directory. It’s important to place this solution in a high traffic area, such as in the middle of a mall or a hospital entrance. If you’re the owner of a corporate office, think about the section of the building with the most traffic. That is where your digital building directory should be placed. If you’re the owner of a large stadium, it would be wise to place a digital building directory at the front gates, so spectators can easily locate different sections of the stadium and find their seats.

2. Readability

Content is the most retainable when it is short yet concise. When customizing your digital building directory, remember to keep the content straight to the point. You don’t want to overwhelm your audience with text, instead, you want to keep the text limited on your display and consider adding imagery.

3. Content Updates

Along with keeping the content short and concise, you should also assign a digital signage champion to keep the content fresh. This responsibility could be given to a designer or another member of your team. Luckily you don’t have to be too tech-savvy for this task because the management software is easy to use! Content is KING and is the most important aspect of your digital signage display. Update your content frequently, perhaps on a weekly or monthly basis, to keep your audience engaged.

Implementing Digital Building Directories

Hopefully you can see the benefits of having a digital building directory but to further convince you, check out our video 5 Tips for Implementing a Digital Building Directory:

 

 

Are You Digitally Motivating Your Target Audience?

In our upcoming webinar, “So you have Digital Signage, now what?” we will be going through some key factors that come into play when determining your messaging. When organizations talk about creating content for their digital signage projects, they may know what messages they want displayed. But, what they may not know is how to create content that speaks directly towards their target audience.

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Digital Signage Content Ideas for Local Businesses

Digital signage is commonly seen in large cities or tourist locations, such as Times Square in New York City. Small and local businesses are seeing the value of digital signage implementation and jumping on the bandwagon. Let’s discuss digital signage content ideas for local businesses.

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