Digital Signage and TVs: What’s the Difference? | Video

Although digital signage and TVs may look similar, they have very separate purposes. TVs are great for watching your favorite shows and movies, but they are limiting devices. Digital signage allows you to create and control multiple zones of content at once. The benefits of digital signage don’t stop here, let’s look into the other differences between digital signage and TVs.

Multiple Zones

TVs are limited to one zone which means viewers can only see one piece of content at a time i.e. the news channel. With digital signage, viewers can see many forms of content at once. For example, viewers can see the weather, time, picture playlists, scrolling text, and other forms of useful content on a digital signage display. Although the news is an important source of information, viewers can gain more knowledge and insight through seeing multiple zones of content at once.

Location Possibilities

Another difference between digital signage and TVs are placement possibilities. Most TVs are seen in homes or office break rooms. Digital signage can be seen in those locations as well, but it’s a more versatile device that can be seen in more commercial environments and can be sustainable outside during various weather conditions.

Operating Hours

Digital signage is built to operate 24/7–the content on the screens can be played during office hours or over the weekend for company events. On the other hand, TV is more suitable for shorter hours of use, about 5-6 hours a day. This is ideal for people who like to watch TV or movies.

Digital Signage and TVs: A World of Difference

Looks can be deceiving; digital signage and TVs are on two completely different playing fields! Check out our latest video for more information on the benefits of digital signage. Furthermore, it reviews the differences between digital signage and TVs:

37 Best Practices for Internal Employee Communication | Guide

In order to achieve operational success in your business, a documented strategy that follows best practices for employee communication must be present. 

Examples of internal communication include chat (e.g. Slack, Google Hangouts), email, intranet updates, in-person meetings, social media, and digital displays. All these methods of communicating are effective in increasing productivity and engagement in the workplace.

It’s important to note that just having a way of communicating is not a guarantee that you’re communicating effectively. This is a myth that’s been debunked.

The way you communicate with your employees will determine how easy or hard it is for them to understand your messaging and what outcomes are expected.

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What Do You Need for Interactive Digital Signage Displays?

In today’s ever-expanding technological landscape, the more interactive something is, the better, right? In some cases, that’s true. But, there are several important aspects to note before swapping out your standard digital signage to brand-new interactive digital signage.

Interactive digital signage refers to signs that potential customers can interact with, specifically touchscreens. Interactive media has been shown to increase customer engagement, allow customers to feel more connected to a product or brand, and better capture people’s attention. But those who are familiar with standard digital signage might not realize all the differences between the two. It’s not as easy as uploading additional software or installing a new digital sign. Before you make the switch, make sure you understand everything that goes into installing and managing interactive digital signage.

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Christmas Checklist: Preparing Your Church’s Christmas Digital Signage

It’s the countdown to Christmas! That means it’s time for churches to prepare their Christmas digital signage displays to communicate their holiday plans with their congregation and church community. 

Whether the mission for the church is to strengthen their communication methods or to build new connections, a clearly communicated message in their Christmas digital signage display will make those plans possible. If you’re upkeeping the digital signage for your church, follow these steps to reach the biggest possible audience and help create a successful Christmas season for your church and everyone who attends.

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Customizing Digital Signage Layouts for Your Unique Audiences | Video

When designing a digital signage layout for your screen, it is important to remember your target audience. Everything from the content, layout, and design elements should be useful and relatable for your audience. Let’s take a look at how to tailor digital signage layouts for different types of audiences.

Employees

Employees are usually busy individuals that may need reminders here and there to stay on track; that’s where digital signage comes into play! Companies can tailor their digital signage screens to display information such as event listings and scrolling text to keep employees in the loop with company updates and new policies. They can also include other content to their digital signage screens such as weather and time to keep their employees updated. This busy audience will find reminders and updates such as these helpful, and adding brand colors to the screen will add visual appeal and reinforce brand identity.

Students

Students retain information better when they feel engaged and excited. It’s important to use school colors and fun elements in your displays in order to engage this audience. Schools can also add content such as event listings in their digital signage layout in order to inform students of upcoming events and sports tryouts, and they can also include important contact information at the bottom of the screen in order to keep both students and faculty aware of how to contact them.

Patients

Patients may spend a significant amount of time in a waiting room. In these high dwell times, they may become bored or agitated. Digital signage in waiting rooms can help reduced perceived wait times and keep patients entertained while they wait to be called back. Doctor offices can include content in their digital signage layouts such as a waiting list, doctor biographies, and weather updates in order to keep patients entertained and make the waiting process more enjoyable.

Tailoring Digital Signage Layouts for Different Audiences

Digital signage is useful for a variety of different industries and audiences. What’s more, it’s how you tailor your layouts that makes the difference! Check out our latest video on how to create unique digital signage layouts for different audiences: