You made lists of gifts to give your family, friends, and employees. Now that the holiday festivities are almost over and hopefully everyone is happy with the gift they got, it’s time to make a list of gifts to give your business to make it successful. (more…)
With the new year quickly approaching, it’s time to reflect back on your digital signage. Companies should evaluate what results or actions have occurred after the implementation process. In other words, what was the return of their investment (ROI). If you didn’t track the ROI of your digital signage this year, the new year is a great time to start measuring it. Let’s take a look at the different ways you can measure the ROI of digital signage:
Digital signage is all about how audiences engage with the content. For example, has the content encouraged audiences to buy more (increased sales) or attend events (increased participation)? For this reason, content is a good place to start measuring the effectiveness.
1. Leverage Social Media
These days, most people have social media accounts and follow their favorite stores and brands on platforms such as Facebook and Twitter. Businesses with digital signage can display unique hashtags on their screens to promote engagement. These unique hashtags can advertise upcoming deals, events, promotions, or even Black Friday sales such as “#ShopTillYaDrop”. Social media provides data on impressions on hashtags and business owners will be able to attribute these to email vs blogging vs digital signage, etc. All of these efforts can add to the ROI of your digital signage effort.
2. Use QR Codes
Another great way to engage your audience and increase the ROI of digital signage is to utilize QR codes. Companies can use QR codes on their digital signage to advertise local events and promotions. Viewers can simply scan the QR code and be redirected to a landing page or website that provides further information. Tracking codes on these pages will provide businesses with the number of page visitors and impressions, which can then be attributed to digital signage to give specific numbers on the results of the campaign.
3. Include Surveys
Posting surveys on digital signage and inviting viewers to complete these on their phones or computers will tell businesses how many people followed through. Combining this with QR codes, social media hashtags and more will allow the business to get a more accurate measure of how their digital signage is doing and it’s ROI.
How to Measure the ROI of Digital Signage
Digital signage can be beneficial for any market or industry. But most importantly, one should measure ROI to figure out the real impact of the solution.
Check out the video below for more tips on how you can measure the ROI of digital signage!
Lobby digital signage can be useful for all types of companies, both big and small. Lobbies usually have a decent amount of foot traffic which means it’s a great place to display important information. Let’s take a look into how these various markets can utilize this technology.
Many travelers look to hotels to provide them with information on nearby activities. Lobby digital signage can easily display that information while lightening the workload for hotel staff. Hotels can display various nearby attractions on the screen such as amusement parks, aquariums, and museums and also provide the hours of operation. Along with displaying nearby attractions, hotels can also display dates for upcoming events such as a county fair.
Educational facilities are constantly relaying new information to students and staff. Digital signage in a school or university lobby is a great help for easily distributing information. Schools can display information such as sport try out dates, upcoming plays, midterm dates, and more on their lobby digital signage. This strategy keeps both students and staff in the loop with school updates and resolves any confusion there may be about upcoming activities and times.
Employees are busy individuals who may not always stay up to date with the latest office policies. So, that’s where lobby digital signage comes into play and makes things easier! With this solution, employees can get instant updates as they pass through the lobby in the morning on their way to their desks, to a meeting, or on their way to lunch. For instance, the updates can include HR announcements, dress code reminders, future events, and other company information.
Who Can Use Lobby Digital Signage?
There are plenty more markets that can utilize this solution! Check out our latest infographic to get an idea of how other markets can benefit from using it!
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