In order to use your digital signage to its full potential, you should designate a digital signage champion to own your system and content. Companies, both big and small, can greatly benefit from having a digital signage champion. (more…)
Just as digital signage can be used to communicate with people inside of a building, it can also be used to communicate with folks outside of a building. Outdoor digital signage can be located at drive-thru lanes, courtyards, bus stops, and outside hospitals, hotels, schools, offices, parks and retail for wayfinding, building directories, information sharing, advertising and more.
Valentine’s Day is just around the corner, and it’s time to show some love to the important people in your life and your digital signage. While you’re showering your loved ones with flowers and candy, don’t forget to spoil your digital signage too! Check out these 7 L’s of implementing digital signage that will help you nourish and grow your digital signage:
68% of people have purchased a product or service because a sign caught their attention. 76% of people have entered a store based solely on signage. 3 out of 4 people have told someone about a store based on signage alone. Over two-thirds of consumers think that a store’s signage is a reflection of the quality of the service or merchandise.
With statistics like these, having the best signage possible should be of the utmost concern for business owners.
Unfortunately, having the best can be expensive, and it can be difficult for many businesses to justify the cost of purchasing the latest digital signage technology.
Before we discuss how companies can begin funding digital signage, let’s discuss the costs: