[Infographic] 5 Traits of a Digital Signage Champion

In order to use your digital signage to its full potential, you should designate a digital signage champion to own your system and content. That’s to say you want to employ someone in this role that will be competent. Companies, both big and small, can greatly benefit from having a digital signage champion. Most importantly, these individuals should have specific traits, in order to be successful.

A digital signage champion is a person responsible for:

  • making sure the content is relevant and fresh
  • measuring the impact of digital signage
  • managing the users of digital signage
  • staying up to date with emerging trends
  • making sure the digital signage system is current

Before assigning an individual to this role, make sure they have these 5 digital signage champion traits:

1. Skilled Multi-Tasker

The individual you assign to this position should be skilled at juggling multiple tasks at once. Along with doing their normal day-to-day activities, they should also have the company’s digital signage implementation in mind. They should also be able to meet their deadlines while completing their work with sincerity and diligence.

2. Strong Communicator

This is one of the most critical digital signage champion traits. After all, the goal of the implementation is to help the organization communicate better.

The person in this role should be able to come up with new digital signage content ideas and share those ideas with their team members. A strong communicator is a must in this role because a successful digital signage champion should be able to openly brainstorm new ideas that will continue to strengthen the company’s messaging and brand.

3. Constant Learner

Your digital signage champion should be an individual who has a knack for learning!  Furthermore they should take their time to research new digital signage trends in the market, and see how they can apply those trends within your own network. This individual should be constantly curious and figure out new ways to drive your digital signage to reach their full potential.

The Full Package of a Digital Signage Champion

Now that we’ve shared 3 traits of a strong digital signage champion, we can’t wait to share the rest! Check out our latest infographic to get a better idea of what kind of digital signage champion traits you should look for!

digital signage champion traits

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The Complete Guide to Digital Signage Hardware

A digital signage system will include three components:

We consider software to be the brains of the operation. After all, this is the “back end” where you’ll create/upload your content, configure it and deploy it to your screens. Often times, the software and content choices are what will make or break a digital signage investment. That being said, digital signage hardware is just as important.

Hardware is the body of the operation. So, if the body is not healthy, then it will not carry out the instructions from the brain. 

In this digital signage hardware guide, we’ll cover the pros and cons of each hardware piece. We’ll also review the “fitness” of each option to your content requirements, network management needs and budgets. 

The hardware components we cover include:

  1. Digital signage players 
  2. Screens
  3. Mounts
  4. Enclosures 

Before downloading the guide, there are three questions you need to answer first:

1. What are your content requirements? 

There are different types of content you can display on your screens. Our software alone includes over 150 content apps. For example we have simple apps like videos, images, and scrolling text. As well as, more complex apps, such as web based content like event listings, YouTube videos, Google docs/slides/sheets, and social media. 

For simple content like images and videos, a simple, low-cost media player will work. However, if you’ll be displaying or streaming web-based content, you’ll need a more powerful player with better processing power. Thus, HD digital media players are best.

There is also interactive vs. non-touch content. A media player for touch deployments will need more ports than one for non-touch deployments. 

And last, think about how the content will be displayed – do you wish to show multiple content at the same time e.g. google slides, scrolling text, weather and date? This will require a player that supports multi-zone screen layouts. More than that, you will need a player that supports the number of zones you need – some players can do 2 zones only, some 4, others 6 etc.

2. What is your budget? 

This should actually come first. What is your total budget i.e. CAPEx and OPEx? Starting with a  budget in mind will help you determine what content you need which in turn will inform what hardware to get. 

3. What is the installation environment? 

Where will your screens, players, enclosures be physically? Therefore you need to decide will they be:

The physical location of your digital signage will determine what hardware to get. For example, a screen in a lobby with direct sunlight will need a brightness of 1,700-2,500 cd/m2. On the other hand, a screen in the same building but located in a hallway will need a brightness of only 350-500 cd/m2. 

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Once you have a rough idea of budgets, content and location, you can start exploring digital signage hardware. Download the complete digital signage hardware guide for a comprehensive of the different options available in the market. 

Download The Guide

Everything You Need to Know about Outdoor Digital Signage

Just as digital signage can be used to communicate with people inside of a building, it can also be used to communicate with folks outside of a buildingOutdoor digital signage can be located at drive-thru lanes, courtyards, bus stops, and outside hospitals, hotels, schools, offices, parks and retail for wayfinding, building directories, information sharing, advertising and more. 

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[Video] The 7 L’s of Implementing Digital Signage

Valentine’s Day is just around the corner, and it’s time to show some love to the important people in your life and your digital signage. While you’re showering your loved ones with flowers and candy, don’t forget to spoil your digital signage too! Check out these 7 L’s of implementing digital signage that will help you nourish and grow your digital signage:

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How to Start Funding Digital Signage

68% of people have purchased a product or service because a sign caught their attention. 76%  of people have entered a store based solely on signage. 3 out of 4 people have told someone about a store based on signage alone. Over two-thirds of consumers think that a store’s signage is a reflection of the quality of the service or merchandise.

With statistics like these, having the best signage possible should be of the utmost concern for business owners.

Unfortunately, having the best can be expensive, and it can be difficult for many businesses to justify the cost of purchasing the latest digital signage technology.

Before we discuss how companies can begin funding digital signage, let’s discuss the costs:

Calculating the Cost

Before you learn how the techniques behind funding digital signage, you need to calculate the cost. There are many factors that impact the cost of implementing digital signage in your place of work. It’s much more than just the cost of monitors, screens, media players and software; you also have to include installation and the cost of maintaining your systems.

1. Hardware

The first, and most obvious, cost of digital signage is the hardware. When thinking about the cost of the hardware, there are a few different questions you need to ask yourself:

  • How many displays do you need?
  • What type of displays do you need? – static, interactive, refresh rate, high-resolution, etc.
  • How many media players are required?
  • Where will the displays be located? – will they need additional mounting hardware, kiosks, etc.

It might be tempting to reduce costs here e.g. by using consumer-grade displays, but remember that your digital signage is meant to grow with your business. If you purchase low-end equipment now, you’ll have to buy new hardware in the future when your digital signage needs become more demanding. By opting for hardware that can grow with your needs, you will end up saving money in the future.

2. Installation

To ensure that your deployment is up to standard and future-proofed, you’ll need professional installation. Costs will vary depending on the installer and the site of installation so there are a few things to consider.

  • Are there existing power and network connections available, or will they have to be added?
  • Location of displays – are they in hard-to-reach spots? How far do the cables have to reach?  What is the total amount of connections the installers have to set up?

3. Maintenance

Digital signage, just like any other technology, will need maintenance. Consider costs like:

  • Cost of service/service contracts
  • IT administration and management
  • Software and licensing renewals
  • Labor costs for maintaining or upgrading hardware
  • Content creation

Generally, if you leverage digital signage to meet your goals and get an ROI, naturally you’ll need to plan for how to sustain it in order to continue meeting your goals. To continuously display relevant content, you have to account for content creation costs. Fortnutanelt, this and service contracts and licensing renewals are typically a fixed cost that are easy to calculate and plan for.

Tips for Funding Digital Signage

Now that you have an idea of what digital signage costs, it’s time to figure out how to start funding digital signage. Luckily, digital signage is so effective and versatile that it can help to pay for itself.

1. Rent out Ad Space

Digital signage affords you unlimited digital real estate which means you can have a dedicated zone for ads to generate additional revenue. 

Many companies rent ad space to either in-store brands or non-related advertisers to generate additional revenue. Advertisers love to use in-store digital displays because it offers a chance to reach a more specific audience. Billions of dollars are spent every year by advertisers to purchase ad spots in digital signage networks. Renting ad space is one of the best ways that companies have learned how to fund digital signage campaigns.

2. Display Promotions

In a 2010 study, digital signage was found to be over 100 times more effective at grabbing viewers’ attention compared to static signage. Use your digital signage to your advantage and run promotions to get more customers through the door.

Running a sale on a product or service is a great way to get people into your business. If you’re interested in determining the effectiveness of your digital signage, try running unique promotions for digital signage e.g. “Mention this ad and get 20% off your next order.” Then, you can count the number of mentions and calculate exactly how much money your digital signage is bringing in.

You can also display promotions for your events to sell more tickets and increase attendance. 

In clinic waiting rooms, display promos about additional services offered to increase purchases and revenue for the facility.

3. Apply for Grants

Grants are easily available for schools to improve the student experience.

For-profit companies also have access to grants to help them cover the cost of their technology such as digital signage. Just make sure your grant proposal is well-written and thorough before sending it off. 

4. Save Money on Traditional Advertising

Saving money on traditional advertising is frequently overlooked when companies determine how they can go about funding digital signage.

The budget allocated to static posters can be redirected to digital signage. In addition to printing less, digital signage allows for the display of multimedia content, which means that you’re getting more bang for your buck. 

Over time, digital signage could save you more money in traditional advertising costs than it took to install.

More Affordable Than You Might Think

Digital signage might not be the most inexpensive option when it comes to your company’s communications needs, but there are plenty of ways that it can help to pay for itself. 

When you’re thinking about how to fund digital signage for your company, keep in mind that in the end, it might just be more affordable than you think.