Our 12 Best New Content Articles for 2020

At Mvix, we strive to innovate and add value every day and improve. Part of our growth process is the hunt for new and relevant information in the digital signage space. Our goal is to inform and entertain clients, employees, and others who read our blogs and articles. Here are our twelve picks for our freshest and most relevant content for 2020.

1. How to Handle Covid-19 Concerns at Work

This year has been challenging for everyone. The Covid-19 pandemic has affected many areas of our lives but especially in the workplace and in schools. This article looks at how to address concerns about Covid-19 at work as well as measures one can take to avoid the spread of the virus and keep employees and co-workers safe. 

Covid-19 Content 2020

2. 89 Proven Digital Signage Statistics for 2020

This article is one of our most popular blog posts. Originally published in 2015, we update this blog as new data comes in over the previous year. As Digital Signage is still a relatively new technology and is a constantly growing market, keeping up to date statistics is key. In this article we have compiled 89 statistics about digital signage broken down into different markets – corporate, education, retail, and healthcare to name a few.

3. A Helpful Guide to Installing ADA Compliant Signage

Did you know that digital signage needs to be ADA compliant? This blog is a great way to check if you are being ADA compliant when installing your digital signage. What’s even better is we include an infographic to use which is less time consuming to read! A great takeaway from this article is that you can easily make your signage compliant as you can make updates in real time.

ADA Compliance

4. How do you Reopen in the New Normal?

This question has affected people worldwide.  At this point, we have lived with Covid-19 for almost a full year and the numbers are unfortunately on the rise again so many of us will be living in the “new normal” until a vaccine becomes readily available. The question remains however on how do you reopen in the new normal? Whether you are a business, a school, a retailer or just an employee going back to work at an office this article looks at the role digital signage can play in eliminating touch points. Bonus: this article has free videos you can download and display if you already have digital signage!

5. What is Digital Signage and How Does it Work?

Our main purpose for posting articles on our site is to help our clients and curious readers. We are always striving to provide information they can use and to make digital signage an easy concept to understand or grasp. This article is definitely one of our longer posts but we feel it is one of our most relevant. 

This is a great read if you are interested in finding out what digital signage is, what it’s used for, or why it’s important. Furthermore, it covers the components, cost, and implementation of digital signage. 

6. Everything you need to know about Digital Menu Boards

The majority of our clients in the food industry use their digital signage displays as digital menu boards. Digital menu boards popularity is growing. If you are a restauranteur or fast food chain manager looking to help optimize your business or adapt to the Covid-19 pandemic, this article is perfect for you. Digital menu boards enable you to fully replace printed menus and eliminate the need to sanitize and clean menus.  Be sure to check out this post to explore components, benefits, and design tips for digital menu boards.

Digital Menu Boards Examples

The 6 articles mentioned above feature in our top 20 blog or content posts for 2020 too! 

7. 49 Small Business Statistics and Trends for 2020

We love small business! These statistics look at growth, revenue, market, sales and workforce for small businesses. As of 2019, there were a total of 30.7 million small businesses in the United States, that’s just one of the 49 statistics on this content page.

8. Video Wall | All you need to know about Video Walls

What is a video wall? Simply put, a video wall is a collection of screens that are combined and/or tiled together to create one large display. Surprisingly, only 13% of the video wall systems installed have content management software (CMS)! Without CMS, the video wall is essentially a very expensive decoration. Read this article to better understand the components and benefits of using a Video Wall.

9. Digital Signage Cost: What is the Total Cost of Ownership?

This is a really important article for us mostly for the transparency it provides. We strive to always have clients who are well informed about our products and services with one of the most important elements in the decision-making process being the cost. This article provides clarity and transparency about what exactly digital signage cost.  Not just the hardware or software, but what is the total cost of ownership for implementing digital signage?

Total Cost of Digital Signage Content 2020

10. Digital Signage | Why Every Word Counts

What you display visually on your digital display is crucial. Most paramount however is choosing the best words to go alongside your digital signage strategy. This article discusses different techniques or writing devices you can use on your displays.  For example; alliteration,  repetition, chunking, and the serial-position effect. 

11. Business Communication 101: What It Is and How to Use It

This piece spans outside the digital signage space and can be useful to all businesses and companies. What exactly is business communication though? Is it different from regular communication? Why does it matter? This article address of all of that as well as breaks business communication down into:

  • Internal Communication
    • Upward Internal 
    • Downward Internal
    • Lateral Internal
  • External Communication
  • Nonverbal Communication

Business Communication

There are so many different ways to communicate as well as mistakes that happen during communication. You can learn more about how to avoid common mistakes and how to establish guidelines and policies around business communication.  As a result you should have more effective communication.

12. 110 Content Ideas | What to Display on your Digital Signage

Coming up with fresh and relevant content for digital signage can be a taxing process for a lot of users! With this in mind, we have listed 110 great content ideas to use on your digital displays in this blog. For example, banks could display finance and money-saving tips on their digital signage displays, to name one.  This article breaks it down according to your target market:

  • Corporate and Employee
  • School and College
  • Banks
  • Healthcare Providers
  • Retailers
  • Transportation 
  • Gyms and Fitness Centers
  • Restaurants
  • Worship Venue
  • Manufacturers

And there you have it! As shown above, our top 12 content pieces we created this year (2020). As we move to 2021, we are looking forward to 2021 and creating more fresh and relevant content for our clients and curious users. Happy reading! For more information about digital signage, feel free to contact us at 866.310.4923 or email us at info@mvixdigitalsignage.com.

15 Things we Learned in 15 Years as a Growing Company

Beyond the congratulatory parties and fist-bumping meetings, a company anniversary is always a moment of reflection. Even more so if it is as momentous as a 15th anniversary. While it is always fun to boast that we have grown beyond 10,000% in the past 15 years, it is humbling to recall all the failures and learnings along the way. 

Constantly growing for 15 years is no small feat for any company. Data from the U.S. Bureau of Labor Statistics show approximately 20% of new businesses fail within their first two years. 45% during the next five years of business and 65% during their first ten years of business. We are grateful to be part of the 25% of new businesses that make it past 15 years. While survival is the baseline, consistent growth is aspirational. 

Here are 15 things we have learned in our 15 years so far:

1. Have fun in what you do, Life is too Short

We have always believed in the fact that work-life balance is a misnomer. The best work-life balance happens when you love your job. By any standards, a business professional spends more “awake-hours” working than with his/her family/friends or relaxing at a beach. Life is too short to make those “awake-hours” meaningless by just making it a “chore”.

Fun at Work

2. Personal, face-to-face conversations with the team go farther than bonuses, days off, emails, phone calls, gifts, or anything else

Business communication is fun and organic when teams are small. As companies grow, the team grows and communication starts becoming formal and/or reactionary. Frequency of informal conversations reduces, and people drift away from a common vision or goal.

Engaging  with the team regularly keeps everybody up to date with how they feel and how your company is doing from their perspective. Personal communication can fix any problem – short or long term. 80% of HR problems in a company are due to lack of open, honest and clear communication about the intent of the company and its policies.

In our 15 years, we’ve learned that face-to-face conversations with team members are a much more effective communication method than emails or phone calls. You can’t beat human, in-person contact.

3. There is only one goal: Continual Growth

It is important to strive for continual growth. An organization should never settle and be content with where they are at. There are always new competitors in the market looking to take your spot. Growth means staying up to date with the latest trends and changes in the industry. One way to grow, is through business networking

Plants Continual Growth

Growth also means there is room for growth within the organization which motivates staff to give their best and improve not only the organization but themselves as well. 

4. Failure is always temporary and so is success

A growing business is like a roller coaster, there are highs and lows. Sometimes, real adrenaline-pumping highs and some “throw in the towel” kind of lows.  Other times it is exhilarating and sometimes it’s pathetically sick.

Basking in the glory of success for too long will yield more frequent lows. Just like the lows, the highs don’t last forever either. Expecting challenges, dealing with them, and knowing they are temporary gets you past them.  It’s a continuous process of striving for success.

5. Right People are Worth Everything

There are two types of people a growing company needs:

  • Those who believe in the future of the company, its products and selflessly work toward achieving it
  • Those who are constantly in pursuit of learning new information, skills and growing their personal repertoire. 

Team members who are passionate and purposeful about what they do for a living are the real driving force of any business. It’s not products or profits, it’s the people. People who just work to live can maintain a business, but rarely grow it.

Group of diverse people

The goal is to create high performing teams. Hiring and retaining the right people, who fit the company culture, while eliminating bad apples has been the most challenging part of a growing company. Even still today, 15 years in, we continue to tweak our hiring game plans.

6. Revenues are nothing, Profits are something, but Client Satisfaction is everything

Having an understanding of what the costs are and how much revenue you receive is somewhat important. More important than that is the profit you are left with each month and/or quarter. This should be high priority for any growing business. Profits are what drive future growth. Cash flows are significantly more important to a fast growing business than the revenue itself. Our entire growth during the last 15 years at Mvix, has been fueled organically – all by stellar management of our cash flows.

With all of that being said, the most important metric for your business should be your client satisfaction. It affects every aspect of your business and will reflect in your revenue, costs and profits. Satisfied clients is the strongest currency for any business, which results in above-normal returns year over year.

7. Failure is inevitable. Perfection dampens innovativeness.

There is a well-known saying which rings true: “The only real mistake is the one from which we learn nothing.” – Henry Ford.

Failure is part of trying. If you don’t fail, you are not trying hard enough. There is no way every idea or concept will work and that’s okay. The important thing is that you are always working to come up with new ideas and thinking innovatively. Perfection leaves no room for creativity. 

8. Partnerships are transaction-ally inefficient but strategically rewarding

Strategic partnerships are very rewarding. Both parties can benefit from cost savings as there are shared resources and mutual growth. When partner companies’ culture fits well, there is a solid line of communication and transparency that is fostered. This can lead to improved success of the partnership.

Partnerships

A strategic partnership has a lot more flexibility than a transactional one. Adaptivity is a strength and can widen the depth of service and allow more learning opportunities for both parties. There is a lot of value in the learning process and growing through a partnership. Balance is important. Partnerships give both parties capabilities they didn’t necessarily have outside of the partnership or knew they needed.

9. Follow-up, Follow-up, Follow-up

No matter who the stakeholder is, if there is a reason, always follow-up. Having a robust tool for daily reminders goes a long way in staying organized and scheduling follow-ups. Regardless if it is a prospect or a partner or a client needing support, consistent follow-ups show that you care. Consistent and frequent contact will always leave you top of the mind of the audience.

10. Products are expensive to build, avoid amenity-creep

Product development when directed by feature or amenity-creep can be expensive and unproductive. Continuously developing and expanding product features based on a solitary feedback from a large customer is often not usable or useful.

11. Products without adequate support are incomplete

The product is the foundation of any growing company. Without a product which offers above normal user experience, growth is impossible. Regardless of how robust or reliable the product is, post-sale support is inevitable. Good support is expensive, but it adds the most differentiating feature to any commoditized product. While a good product forms the foundation, good support creates loyal and happy clients who fuel growth.

12. Always be Learning from your competitors

As the saying goes, never stop learning and there is no better teacher than the competitor. Read industry blogs, news stories and marketing communications from competitors daily. Imitating competitors is not a growth strategy. Doing what everyone else is doing is being risk-averse.

Competitor Tug-of-war

13. Day to day never get easy, no matter how big the business becomes

It takes a daily grind to achieve success. Regardless, if it’s your first day or current day in your 15th year. Priorities may change over time, challenges may become more complex or stakes might be higher. Either way, there is always going to be a need to compete, adapt and grow. Challenges and painful decision-making never gets easier if growth is the main focus always. Learning to be comfortable while being uncomfortable is a norm.

However, The day-to-day hustle is what makes it great and motivating.

14. Business Strategies should last no more than a week

Business strategies should be evaluated at the beginning of each week. This is to ensure that the tasks and projects assigned to those strategies are still relevant and focused for the coming week.

The goal should not be to radically change strategies every week but to realign the efforts, timelines and tasks for enhanced efficiency and better ROI. Small, growing companies have a secret trait – agility. Build a culture around embracing change. Like it or not, shifting priorities and new ideas intensify as the business grows. Sometimes such shifts yield new direction. But, a lot of people get annoyed if it happens too often and too quickly. Pivot, only if absolutely needed. Strategies are meant to serve the business and not the other way round.

15. Celebrate often

It is important to celebrate your achievements often. No matter how big or small. It’s always a good idea to commend your employees, co-workers and those you report to on a job well done.  Long-term it can improve employee morale and retention and short-term it can motivate employees.

Asides from commending employees on a job well done. It’s important to celebrate things like birthdays, work anniversaries and holidays as well. Birthdays and work anniversaries make employees feel noticed and that they are appreciated and important. 

Celebrate Often over 15 Years

Holidays are another great way to celebrate and spend time together as a company outside of regular work. This is an awesome way to get to know individuals in the organization and a time to shine for those who like to cook or share their culture around the holidays. This is especially true of diverse workforces with multicultural staff.

The Ultimate Guide to Google Slides Themes

Google Slides has become a top-rated presentation program that lets professionals use their creativity to design eye-catching projects for commercial use. The program avails thousands of free and pre-made presentation themes to business people and hobbyists, and you will find several that are suitable for you regardless of industry. Google Slides also enhances teamwork as several people can work on the same presentations in real-time. Let’s look at what Google Slides themes are:

What are Google Slides Themes?

Google Slides Themes are pre-designed slide layouts for use in presentations. The benefit of using the pre-made themes is that you can professionally design your presentation in minutes. However, if you want a more unique and personalized result, you can modify an existing Google Slides theme. You can edit the color, graphics, images, and fonts to make a customized theme for business presentations.

Example of a Theme

Difference between Google Slides Themes and Google Slides Templates

The free Google Slides templates provide a framework for different kinds of presentations. The templates have no content but feature design elements that encourage users to insert information in specific places. For example, a template will include tags like ‘click here to insert title’ to guide the writer.

Pre-made templates include image placeholders, text holders with-predetermined sizes and fonts, and chart placeholders. A modern presentation template can be manipulated to create a unique design and deliver consistency across the organization. On the other hand, Google Slides Themes does not contain content, but only the layout and formatting information for a presentation.

Using Google Slides Themes

1. Adding and Changing Themes

You can access free Google Slides Themes by navigating to your Google Drive homepage and clicking +New, followed by Google Slides. You will see an array of themes when your presentation opens.

Google Slides Themes Screenshot

If you are working on an existing presentation, you can easily change the theme you are using by going to the Slides tab. Click Change Theme to see the Google Slides’ default themes. There is an ‘In this presentation’ option on the drop-down arrow that you can use to see the themes that your document is using.

When you apply a new theme, it will be applied to all the slides. You cannot apply a theme to specific slides as in PowerPoint. However, you can use multiple themes in one presentation by simply adding another slide master with a different theme.

2. Importing Themes

You can easily fetch a theme from another presentation and apply it to your project. Under the Choose a theme menu, select Import Theme and explore the presentations saved on your Google Drive.

Once you select an existing presentation, click Import Theme, and it will be applied to your current presentation. You can click the Layout drop-down arrow to view the layout of the new theme.

Free Google Slides Theme from Slides CarnivalThis image is an example of a free Google Slides Theme downloaded from Slides Carnival. It’s so easy it took less than 2 minutes!

You can also import a theme as a PowerPoint file from other websites. It can be overwhelming to sift through all the themes on Google Slides, and you can use sites like slidesgo and slidescarnival to find categorized themes.

Once you find a suitable theme from third parties, download and extract the zip file, navigate to Import Slides, and select Upload. You can select the downloaded file on your system or drag it to the Upload section.

3. Customizing a Theme

If you have been using Google Slides default themes for corporate presentations, you will be happy to know that you can design a custom theme to help with branding. To create a custom theme, you will have to design a master file with the fonts, logo, color, and other branding elements that you want to include.

To create a master file, navigate to View on your Google Slides, and select Master. Choose a theme and rename it with a custom title that differentiates it from the base theme. You can edit the theme by applying different colors, fonts, and header choices. There are also features to add a business name, logo, phone number, and image background.Free Google Slides Theme from SlideGoYou can edit free Google Slides Themes like this Finances Theme Grid from Slidesgo.

Ensure that the master theme looks good on all individual layouts. You can quickly make changes to the master slide or edit an individual layout to fix any problems. Google Slides also lets you design brand-new layouts for more unique slides.

Once you save your custom theme, you can access it by navigating to Import Theme. Navigate to the Presentations section and type the theme’s title on the search bar or scroll through the file list. You can go ahead and add content to build a beautiful presentation.

4. Using Google Slide Themes to Achieve Brand Consistency

Gone are the days of using a clutter of fonts, colors, and infographics in an advertisement. The modern audience prefers professional designs with a clear message, and you can use Google Slides to design projects that communicate your brand.

Professional Google Slides Theme from Slides Carnival

This is another free Google Slides Theme from Slides Carnival called Clean Business. The key to designing attractive displays is to create a Master slide with custom elements. You can add the theme colors, fonts, watermarks, and your company’s logo to provide a professional look in all your presentations. You can also lock specific elements and cut down on the time you use to design creative slides. By defining your brand’s style, you will ensure your content is instantly recognizable by customers.

Quotes to Share on Your Digital Signage Displays

If your business employs digital signage, you will find it a bit challenging to keep updating the screens with fresh content. Digital displays are commonly used for advertising, but you can use them to inform, entertain, and update employees and customers. If you are in the market for more content ideas, you can start sharing quotes on your digital signage.

While you can look for inspiration from the digital displays of businesses around you, keep in mind that you will need unique content to attract customers. For example, retailers can display product details, upcoming trends, and sales, while restaurants will find more success by showcasing menus, cooking videos for good food, and chef spotlights. Quotes will work for most industries, and they will keep your staff motivated throughout the day. 

Monday Quote

Benefits of Sharing Quotes on Digital Displays

Inspirational quotes can make your digital signage more entertaining and informative and lift the moods of potential clients. You can also use them to design a welcoming environment. For example, you can add Yelp reviews and Facebook comments from happy customers to encourage other potential clients to explore your store.

The primary benefit of using motivational quotes is that you don’t have to do additional work. A simple internet search will reveal infinite popular quotes you can use to keep your content fresh. 

Examples of Inspiring Sharing Quotes for Digital Signage 

1. Corporate Environments

The modern employee spends more time than ever at work, and there is a need to design motivating work environments that encourage productivity. Quotes are an excellent way of inspiring your team to work towards company goals. 

Motivational Quote by Langston Coleman

When choosing quotes, consider the things that make your staff excited to work at your firm. Who are their idols? What words inspire them? You can ask them to share their favorite content for display around your business premises. By showing your team that their opinions are valued, you will boost engagement levels and productivity. Some quotes you can use include:

“It is possible for ordinary people to choose to be extraordinary.”– Elon Musk
“Some people want it to happen, some wish it would happen, others make it happen.”– Michael Jordan
“The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty.” – Winston Churchill
“Whether you think you can, or you think you can’t. You are probably right.” – Henry Ford

2. Schools

Learning institutions across the globe are embracing digital networks to communicate more effectively with students and teaching staff. Digital signage has emerged as a non-intrusive way of knowledge sharing and designing a stimulating environment for learning. There are many different content apps schools can use.

Mark Twain quote

Digital displays are useful in sharing learning quotes like:

“Whenever you read a good book. Somewhere in the world, a door opens to let in more light.” – Vera Nazarian
“One child, one teacher, one book, one pen can change the world.” – Malala Yousafzai
“Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” – Malcolm X
“There is no wealth like knowledge, and no poverty like ignorance.”– Buddha

3. Retail

You use digital signage displays to support your company goals, share information, and motivate customers to buy your products. Digital displays are a creative medium of advertising your brand without doing any actual ‘advertising.’ For example, you can display a quote of the day to foster more appreciation for your brand and inspire consumers to do more shopping. Motivation quotes can also provide the encouragement needed by your sales team to reach their targets.

Quote about Sales you can use to motivate retail staff

Some retail quotes to use are:

“Whoever said money can’t buy happiness simply didn’t know where to go shopping.”– Bo Derek
“I went to a general store, but they wouldn’t let me buy anything specific.” Steven Wright
“Happiness is not in money, but in shopping.” – Marilyn Monroe
“People are always going shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?” – Philip Green

Best Practices for Sharing Quotes on Digital Signage

While the use of quotes on digital displays needs minimal effort, you will need some creativity to ensure they are effective. To start, find famous quotes that are relevant to your industry. The usefulness of quotes also fades fast, and you want to update them as often as you can.

Ensure that the display quotes are large enough to be seen from several feet away. You can add eye-catching background images to make the quotes stand out even more. You should also display individual quotes for a few seconds to keep your audience entertained.

Final Thoughts

The challenging part of using digital signage is curating fresh content regularly to engage audiences. Sharing inspiring quotes in digital displays is one way to entertain customers and motivate employees to achieve business goals. The internet is littered with the best quotes for every industry, and you only have to select the ones that will celebrate your brand.

What are Countdown Apps? | Using Them in Digital Signage Displays

As a business, your primary objective is always to have everyone looking forward to interacting with your products or services. However, getting your message out to your target audience about a special occasion or event can be quite challenging. In such an instance, countdown apps could be a very useful.

Counting down to a deadline, birthday, or even just lunchtime can help engage your audience. Having a countdown app to use in your digital signage can be very effective at keeping your organization’s goals.

Countdown

Using a countdown app is one effective way of triggering a prompt reaction from your customers before the countdown timer reaches zero. These solutions create and maintain excitement around events or games by simply setting the end time/start of the countdown.

What Is A Countdown App?

This is an app/widget clock that counts down time in real-time to the point you preset it. For example, you can set the sale of a specific item to expire at a specific time to pique your customers’ interests.

Most successful businesses have mastered this art and always know when and how to set dimed discounts on their products. If done right, this significantly boosts your sales. Essentially, the countdown app stresses the urgency to take advantage of a deal before its expiration date and time.

Adding a countdown for special days like anniversaries, birthdays, weddings, or Christmas, is one of the best ways of creating hype over an event. It’s a fun way of bringing attention to your business’s topics and people and ensuring everybody’s informed.

Countdown Timer

Countdown apps also allow for effective digital signage by allowing users to customize its display easily. Besides being one of the best widgets to use for entertainment purposes, the digital signage countdown apps also help keep your business’s goals in perspective. You can also use count up timers in your business.

Showcase Your Live Timer to Build Better Event Engagement

A meaningful countdown app automatically displays a timer that can count down or up to your event. This allows you to queue up to a tailored list of events and deadlines you want to meet using the tool.

No matter what the event is, using a prominently displayed timer helps you capture your audience’s attention while also creating a sense of urgency.

When to Use the Countdown App

One of the best things about using a countdown app is that it generates the excitement you need to ensure effective conveyance of an internal marketing message. When used appropriately, the countdown app:

  • Motivates your workers to perform effective job safety and sales
  • Increases customer participation in educational events using the count down
  • Inspires colleagues to get involved in corporate events as well as their coworkers lives
  • Promote your organization’s drive and objectives by counting down the time or days left until the end of the discount/promotion/sale

As one of the most celebrated festive seasons in the world, December marks one of the best times to choose your dream destinations to celebrate the festivities. Countdown apps can just as easily help you to keep track of birthdays, weddings, and other special holidays.

Countdown App

These are some of the advanced functionality and big event features to contribute to your business’s growth and success. Ultimately, everyone looks forward to beating the big day deadline and any other count down event for your sales.

Countdown Apps for Your Digital Signage Projects

Consider using a countdown timer to pique your customer’s interests by leveraging digital signage solutions this holiday season. Take maximum advantage of countdown display units and use the app’s premium features to ensure you cover all of your client’s favorite days or important events.

Use of a countdown app to support your digital signage projects can prove to be an effective way of ensuring you reach your projected targets in your upcoming tasks.

These apps help you create a live countdown timer on your digital screens. Additionally, you can set a message you’d like to display during the countdown. Furthermore, granting you control over the content that appears once the countdown timer is up. What’s more, a countdown timer alongside your digital signage solution can easily help you track different events and also boost brand loyalty.

Now’s the Time!

Countdown apps are your go-to solution when you want to get your visitors excited during this holiday season or when you’re looking to generate interest in your special events.

These tools help you update dynamic signage content that showcase your events, and thus, ensure you deliver better customer and team experiences. Try out an event countdown timer or widget today and enjoy the benefits that come with these solutions!

11 Secrets to Mastering Digital Signage

Digital signage has become one of the best ways to provide effective, efficient communications with everyone in a company. It’s the digital equivalent of the cork board in the break room or in the dorm’s main area. But it’s a lot better. Let’s explore some tips on how to master digital signage. As well as how to make the most out of the content on your displays.

Master Class

Effective digital signage has to take a lot more factors into account. There is a type of art to communications if you want your posts to be effective. 

Content needs to be carefully considered. If you don’t make sure that it is easy to read or presented well, you are not going to reach your target audience. There is a kind of business-savvy art to managing and mastering digital signage. 

Something to note is that many of these secrets also apply to website design. To streamline your content management, you can use the same fonts, colors, and ideas to make sure your messaging is consistent regardless of where it posts. This isn’t entirely necessary, but it is a good practice to ensure a certain amount of consistency to simplify communications. 

This article will give you plenty of food for thought. Whether you already have or are considering acquiring your own digital signage.

A Quick Review of Digital Signage

Digital signage is a platform on which businesses can manage their information and push it out to the intended audience. It can be used to share many different types of information, including videos. 

The displayed information tends to be eye catching to ensure that the intended audience sees it. Although the retail industry tends to use it the most often, digital signage can be used in any industry (and often is). 

This is a type of communication that can be changed regularly. Once it is implemented, posting a communication doesn’t take very long. You will want to determine how you want to share information. Whether recorded videos, banners, images, or some other method of communicating something important. Here are 11 tips to mastering digital signage. These can help you to tailor your message and your design to reach the right audience at the right time.

1. Determine Content Layouts before Posting

One of the biggest mistakes most people make in the beginning is in how they present the content. You probably know that the most important information needs to be easy to find, but you may not be aware of what the best way of presenting it is. 

People tend to see what displays in the middle first, but it is content in the upper left that tends to actually be the first thing that they read (unless you use larger fonts elsewhere, but we’ll get to that in a bit). 

Determine Layout

It’s important to establish composition and content displays that make it easy to consume the content. 

  • If it is too crowded, your audience will get overwhelmed. 
  • If it’s too sparse, they’ll wonder why you felt you needed to communicate

This doesn’t mean that you should artificially reduce how much information you provide or add content you don’t need. By planning the layout you can avoid over- or underwhelming your audience. You don’t want them to start ignoring the signage because they don’t see its value. 

You can choose from a wide range of content layouts for your digital signage. And don’t forget you can always change to a different layout later if the one you start with doesn’t seem to be as effective as you had hoped it would be. 

Consider the following for mastering your digital signage displays. 

  • Always leave some blank space around the edges. This will mean that no information is hidden if it is displayed on a screen that doesn’t properly show the content. 
  • Put the most important things in the top left, then move left to right and top to bottom. A majority of people read from left to right, top to bottom, so that will be the natural way that they will read your displays. 
  • Apply the 3×5 rule for text. This means keep the content to three lines with no more than five words on each line. This not only makes it easy to consume the message, but ensures you are very concise in what you say. 

2. Pay Attention to File Size

Always pay attention to file size when you prepare to post something over digital signage. The larger a file is, the more likely it is that it will display slower because of the length of time large files take to load over the Internet connection. 

If someone has a slower WiFi connection, it is possible that they won’t get to see much of the communication you are sharing. 

As a general rule, keep the file sizes to 3MB or less. Even slower connections should be able to display your message without too much trouble. If you post a video, there could be some buffering issues, but your audience should still be able to view what they need to with minimal distraction because of the connection.  

3. Know Your Ratios and Plan for the Resolutions

One of the things that makes digital signage different from online content is that you can have almost complete control over the ratios (the size of the screens that people will use to view the communications). 

Ratio Digital Signage

  • Horizontal screens have a 16 to 9 ratio. 
  • Portrait screens have a ratio of 9 by 16. 

This makes it easier to know how to set up your signage. If you also push the communication to mobile devices, you will need to consider the dimensions. This is another aspect you can control if you give your staff mobile devices. 

You can use some apps to set the ratio on mobile devices to match the rate of a screen as well. This will ensure that the way the information displays is consistent across all types of devices. 

You also need to take the resolutions into account as the lower the resolution of the screens, the simpler the communications need to be. A screen’s resolution is just the number of pixels a screen shows. 

The lower a screen’s resolution, the worse certain types of communications will look. If your company has lower resolution screens, you will want to limit how many images and videos you share over digital signage. Lower resolution means that visual communiques will be harder to read and watch. 

Make sure you know the typical resolution of the monitors in your company, then adjust the dimensions and pixels of the post to optimize how the information displays. 

4. Find an Appropriate and Easy to Read Font

People always want their fonts to be interesting, but you should never sacrifice readability. Writing in cursive or highly decorative fonts make a sign hard to read. So, people may not even try to read it. You need to use a clean, easy to read font without making it too childish or simplistic. 

If you already have a great website, you can save yourself a lot of trouble by using the same font. It’s a great way to streamline your posting process.

Mastering Font

The size of the font is just as critical as readability. Most of the time, the font should be at least 10 times bigger than you think it should be. Here are a few things to keep in mind to help you choose your font. 

  • The font family sans-serif (including fonts Helvetica, Arial, and Verdana) is recommended since it is easy to read and looks professional. 
  • People may be reading the signage from 7 to 10 feet away. With this in mind, a 20 to 30 point font is easy to read from about 7 feet away. Make sure that your font size is at least that large for readability. 

5. Choose Colors Carefully

All of the colors that you use needs to be considered and checked before you make signage go live. The colors should be contrasting enough that text is easy to read, but not so contrasting that you hurt the audience’s eyes. In order to master digital signage, you need to master color and contrast.

It is usually recommended to have light colors in the background and darker text as this draws the eyes to the text. Just make sure that the text is easy to read from up close and from a bit further back. 

Mastering Color

6. Verify Sounds

If your post includes any sound (especially video), make sure that you play it through during testing. Have someone who was not involved in the drafting/production listen to the communication to ensure they can easily understand what is being said. If they have questions, you may need to record the communique again. 

Consider that some members of your audience may not be able to listen to the sound, so add a warning to let them know that sound is required. 

7. Time Posts for Maximum Efficiency

If you are posting to multiple time zones, set up your signs to post at the same time for each time zone – not all at once. 

This ensures that your audiences are more likely to see what they need to when they need to see it. For example, if you post something at 10am EST (east coast in the USA), people in Europe will be logging out and heading home and people on the west coast of the USA will not be online yet. 

World Time

Maximize the number of views at the optimal times. This will significantly increase how effective your posts are. 

8. Write for the Intended Audience

One of the most important considerations for each sign is who your target audience is. People will only take a few seconds to determine if they need to pay attention (or even bother to remember) to the sign. 

To have the greatest effect, your sign needs to get the attention of the intended audience. Posting during the right time zone is part of this, but the text and method of offering the information is just as important. 

9. Encourage Collaboration

Some departments work best when they collaborate. Nearly every department should be working with marketing, but it is particularly important that marketing and development teams work together.

Mastering Collaboration

You don’t want marketing making promises that don’t reflect what your company is offering, whether it is a service or a product. This can be carried over to the posts that you add to your digital signs. 

10. Test Any Calls to Action

It is inevitable that you will add a call to action to your digital signage. From letting people know who to contact about an upcoming event to asking them to fill out forms, there are many reasons why you may want people to respond. 

Issuing a call to action is perfectly fine, but it does mean you should take the time to do some extra verification before you post. 

  • Any links that you post need to be checked to ensure that they work and that they take the reader to the right page. 
  • Any files from links need to be checked to make sure they download to different platforms. 

You should also consider using different phrases to increase the likelihood that people will click on the link. For example, using the term “sign up” tends to be less effective than “learn more” since one phrase implies that the reader will need to be active after clicking the link, while the other encourages the audience to read.  

Over time, you’ll want to see what calls to action have been effective and which ones haven’t. 

11. Assess Post Effectiveness

Just like with your website, you need to take the time to see how effective your signs have been. If you have a call to action you can see how many times links have been clicked or files downloaded and returned. 

If you find that a number of people are unaware of things that have been posted, you want to find out why your target audience wasn’t reached. 

Mastering Digital Signage by Collaboration

Even if you get it right in the beginning, you should change up your approach over time. One of the few things that is consistent about technology is that it will change. People’s attention span and way of consuming media changes with time. 

You’ll need to regularly check to see if your approach is continuing to be effective or determine that it is time to make some changes. 

Getting Your Future Posts Right

Whenever you post something on your digital signage, remember that its purpose is always to impart information. As long as you keep this in mind, you should be able to make the right choices, and master digital signage in no time!

Just like you have to change up your products and services, you’ll need to rethink how to keep your signs relevant. Don’t use them to post what amounts to white noise. 

Always make the posts count, just like you do with your website. Hope these tips will help you master your digital signage and create amazing displays!

4 Ways Smart Digital Signage Can Affect What You Shop for

Digital signage is everywhere. High-tech signs are the preferred method of marketing, but it can do a lot more than just promote your business. It has actually helped to change how people shop. Digital signage can effect how your consumers shop as well as what they buy.

The trick is to know which digital signage solution will attract customer attention and benefit from these behavioral changes. Even digital signage shopping malls can give your mall shop a boost. Getting a sales boost from computers, laptops, and mobile devices is even greater.

This article first covers how customer behavior has changed. Then you can learn how you can leverage your retail digital signage to make the most of those consumer behavioral shifts. Digital signage uses all of these to help develop the right signs and content for retailers to boost sales and drive more traffic to their stores.

Retail digital signage

Digital Signage Advertising and Shopping Behavior

An effective digital signage system is based on the current shopping trends and existing consumer behaviors. Digital signs have helped change how we shop.

Regardless of what kind of shop you have, the last decades has seen digital signs help to influence the four following major shopping behaviors:

  • A reduction in wait times
  • Active encouragement of impulse purchases
  • A more robust method of driving sales
  • A more effective method of creating brand awareness

These aren’t new behaviors, but they have become more prevalent because of online and e-commerce shopping. Digital media have played a significant role in facilitating these changes and updating what is considered a preferred customer experience.

1. Decrease Wait Time

Customers today do not have much patience for waiting. This is true for both virtual and traditional shops.

Decrease wait time

Use Humor

This applies more to physical stores than online shopping since online shopping doesn’t tend to have down time.

People who have to go into a retail store will end up waiting in line for the fitting room, to check out, or for customer service. The longer they wait, the more negative their perception of the experience.

Even grocers have a way of helping reduce the frustration and annoyance of the slow shopping process with humorous signs. Nielsen followed shopping at 120 grocers and found that shops with digital signs saw a one-third increase in sales. With grocery shopping being a chore, humor is one way to help lighten the mood.

The right use of humor is nearly always a winning strategy. When it comes to a physical store experience, humor can make it a bit more enjoyable.

Create the Right Vibe

It doesn’t matter if a person is in a shop or online, the vibe of your store matters. Humor helps, but you need clean visuals, informative content, and a more personal approach.

Use your signs to establish a vibe that will attract your target audience. With the right store experience and vibe, you can turn new customers into loyal customers.

Digital Signage Shop

Make Interactive Displays

People prefer interactive signs to static ones, including price tags. Having strategically placed kiosks and interactive price tags, you can provide answers to all of the most common questions. It is also the perfect way to inspire positive customer engagement.

There are four primary interactive methods:

  • QR codes
  • Touch
  • Voice
  • Camera

Take the time to understand your target audience to determine which of these work best for the people who are likely to shop at your store. Most successful retailers use a combination of these four methods.

  • Nearly a quarter of young adults (between 18 and 25 years old) want interactive signage to share product information.
  • Nearly half of all adults want location information from their interactive signs.
  • About a third of younger to middle aged adults want to be able to learn about product updates and changes.

2. Encourage Impulse Purchases

It is estimated that more than 50% of brick-and-mortar retail purchases are made in the spur of the moment. Through strategic designs, you can get customers to add-on items they may not have otherwise wanted.

One of the keys is to show how beneficial your products are or how your business is better than the competition. Provide details to play toward that tendency to buy something that had not even been on their mind when they started shopping.

Retail shop digital signage

For virtual stores, the likelihood that a customer will make an impulse buy goes up.

Digital signs can nudge consumers into impulse purchases by providing more information, a good deal, or show how the product will benefit their lives.

3. Drive Sales

When it comes to driving sales, few other marketing tactics are as effective as digital signs. This is because digital media can be a lot more personalized than traditional marketing means.

Provide More Detailed Product Information

You can provide more details with your content. When customers can learn a lot without having to go out and do the research themselves, they are more likely to buy it.

If installation is necessary, that can be added to the details. A pet peeve of most shoppers is getting something home only to find that they have to put something together or to install it. Save them an unpleasant surprise by including those kinds of details in your kiosks and signs.

Increase Foot Traffic by Drawing in Window Shoppers

For traditional shops, one of the biggest ways to drive sales is to convince people to enter the shop. Digital signage can be a fantastic way of luring them into the shop.

Window Shopping

Use the engaging aspects of your display signage to convince window shoppers to enter your store. Once inside, you can provide other forms of signs to help them find the product that caught their interest from outside the shop.

Benefits to Staff/Employees

The implementation of effective digital signage can boost your staff’s productivity. When they don’t have to stop to answer the same question 10 times a day, they will be able to focus on their tasks.

Of course, you still want your staff to interact with customers, but you want it to be productive interactions. They will be happier being able to offer recommendations and pointing customers in the right direction.

By offering additional information, directions, and other basic facts around the store, you will make life easier for both your customers and your employees.

Retail shop staff

4. Brand Awareness

Digital signage can reduce or eliminate a lot of the problems with branding and brand awareness. However, you must be strategic in your approach to designing your digital signs.

  • You need a single, unified approach to your online and brick-and-mortar retail shop. The designs, tone, and ideas need to be the same between these two very different ways of shopping. The customer experience should be similar regardless of the shopping medium used.
  • Have an app and a social media presence to provide a way for customers to interact with your business. Digital signs can point potential customers to the app or a social media site to give them another way to interact with your business.
  • Make your signs interactive so that people can feel they have a more personal connection to your business. .

Digital Signage Software

Digital Signage Software offers the best digital signage solution. It is designed specifically to help create the right look and best content for businesses. The integration of this software into your approach can improve how effective your signs are.

With all of the tools and stats in one place, you can start designing something that creates the ideal customer experience. The easy installation process helps to establish a positive impression. From there, it’s a matter of using the tools to improve your designs, content, and sign deployment. Content management is easily one of the most difficult aspects of designing the right signs. Having dedicated software can remove a lot of the guesswork.

Digital signs aren’t like print signs. They are interactive and provide a more personalized way of improving the customer experience.

5 Top Free Google Slides Templates for Digital Displays

Digital signage is a creative way of sharing engaging company messages in a professional way. Firstly, using Google Slides to design digital signage will save you time and resources, and you can use them in corporate and non-corporate settings. Unlike other digital signage programs, Google Slides provides you with free templates to create content.

If you are looking for some awesome and free Google Slides templates that are easy to use, you can explore our top picks below.

What is Google Slides?

Google Slides is a presentation application that features a range of pre-made presentations, portfolios, and pitches.  It allows you can create and edit your presentations quickly using the hundreds of free Google Slides templates that will make your marketing campaign come alive. Furthermore, these program offers various free themes, fonts, animations, embedded videos, and more creative elements to spice up your corporate content.

Google Slides Template

The program lets users store their creations in the cloud and collaborate with others on presentation. Additionally, every change on Google Slides presentation is automatically saved, and you can review updates in real-time.

Google Slides is often compared to PowerPoint because of the slideshow presentation functionality present in both. However, Google Slides is primarily a web-based program that enables collaboration between several people on similar projects.

Top 5 Free Google Slides Sites

1. Slidesgo

Slidesgo offers an extensive catalog of free Google Slides themes and PowerPoint presentation templates. There are options for digital marketers. Including but not limited to education, business, medical, infographics, and multi-purpose free templates for  variety different fields. The wide variety of free Google Slides templates means that you will find something suitable for your next project.

Free holiday template

Slidesgo offers tutorials on editing and building presentations to give you a good start in your design. Most of the elements in the presentation templates are editable to help users to customize their creations. Therefore, you can use the editable icons to change the color of templates and resize them to suit your content.

The website has well-structured templates, and you will find it easy to organize your content. For example, the business section has categories for company profiles, project proposals, business plans, consulting, and other common presentations for businesspeople.

2. Slides Carnival

If you want to leave a significant impact on your audience, you can play around with the presentation templates at Slides Carnival. What stands out from the website is the unique slides, modern designs, and attractive graphics.

Free Google Slides Template

Every theme has several slide types with editable graphs, striking graphics, icons, tables, and frames for imported images. You can search presentation templates by color, style, or topic with choices that include minimalist design, professional, illustrated, technology, and corporate.

The professional design of the templates on Slides Carnival will ensure you create high-quality presentations. The slides are 100% free to use for personal or commercial use, both for Google Slides and PowerPoint. so, you can relax and let the slides blow your audience away with beautiful visuals.

3. Slides Mania

If you want a free presentation template for Google Slides, you will find over 200 fancy slides on Slides Mania. Most of the templates are for general use, but there are specialty presentation templates including interactive, manipulatives, digital notebooks, illustrated, nature, sketch notes, and weekly planners. You can choose between formal or fun free templates for school, work, or personal use and quickly modify them to fit your next presentation or project.

4. Slides Gala

Slides Gala features handpicked, free Google Slides templates for you to design creative presentations. The site offers an impressive array of free templates ranging from business, creative, formal, playful, to elegant.

Business Template

Each new template features different slide types with fully editable designs, and you can change the photos, texts, and colors. You can use the slides as Google Slides themes or PowerPoint templates. The perfect template will help you design a beautiful presentation to captivate your audience.

5. Free Google Slides Templates

You can access thousands of pre-made presentation templates in the Google Docs Template Gallery. If you are looking for something unique, you can tweak the design elements, including layout, colors, fonts, images, and fresh graphics.

Artsy Example

You can add text, shapes, videos, charts, favorite effects, and speaker notes to customize your template for a marvelous result. You can pre-time the slides so that they advance automatically, and you avoid fiddling with clickers during corporate presentations. The sharing settings will help you control who can access and edit Google Slides.

Using Google Slides for Digital Signage

Digital signage has ushered in a new and effective form of marketing, and brands are investing in creating compelling digital content to stay relevant. Google Slides is an easy way of managing your visual content to share with your students, group members, or coworkers and keep them informed of the latest news. It is easy to integrate the application with other apps in the Google ecosystem, and it will save you money since you don’t have to buy other presentation programs. You can get started with Google Slides with the steps below:

  • Sign in to Google Drive with your Google account
  • Click New in the top left corner and click on Google Slides in the dropdown menu.
  • Navigate to File and then Page Setup. Select the size option for your display, and choose the 16:9 aspect ratio for widescreen format screens.
  • Design your signage using the pre-made free Google slides templates or customize your own. Use any free Google slides theme to bring your ideas to life.
  • Download the slide in your preferred file format. You can utilize a third-party add-on to integrate your slides into one pre-timed video.
  • Upload your file to hard drives or your preferred signage CMS.