Top 18 Internal Communication Tools

The technological boom has given businesses something that they never had before – the ability to remain in constant contact, regardless of where each person is. Older forms of communication, like fliers, bulletin boards, and email are good for some communications, but for projects you need something more robust. Today there are many new tools that help to keep internal communications open in and between teams and departments. 

Sometimes, a department’s skill sets are a better fit for some communication tools than others. This means that the question is which internal communication tools are right for your company? There are some tools that are more effective than others. Finding what works well for your company and what doesn’t can be both time consuming and costly. 

This article will help you see which communication tools have already proven to be effective and reliable. It will also provide some details about when to use the different tools so you can implement them where they will be the most beneficial.

3 Employees communicating internally - meeting

Keeping Communication Open – Why You Need Internal Communication Tools

Internal communication in your business is critical, regardless of the size of the company. Since different departments have different strengths and availability, you want to make sure that you have several tools available within your company when you need them. 

Internal employee communication tools can be divided into different categories based on how they facilitate communication. For example, you wouldn’t use Skype to try to coordinate tasks for a project. Nor would you use Dropbox to try to facilitate a conversation about deadlines or scope changes. This is why companies need several different internal communication tools. 

Tools can be grouped by one of a few different classifications:

  • Collaborative
  • Conference/Video
  • File Management
  • Messaging
  • Project/Task Management
  • Digital Boards

Let’s look at what each of these types of tools has to offer, and some of the best specific tools for each type.  

Collaborative Tools

Collaborative tools provide a single location for nearly every type of communication. They typically include the following functions:

  • Email and email lists
  • Calendars to track deadlines
  • Work flow area for documents
  • Messaging to allow team members to discuss current progress or recent decisions

Digital Collaboration - screen with charts and video call

1. Glip

Glip’s popularity has been growing over 2020 because it offers a lot of functionality to make teams feel more cohesive as people work from home. It includes the ability to hold video chats so that people can interact in a way that feels more like it would if they were in the office. 

Glip is a tool is easy to use, though it can take a while to get accustomed to all of the available functions. It is considered an ideal tool for departments and teams that frequently talk to people (particularly outside of the company), like marketing and HR. With all of the necessary tools in one place, it is a lot easier to coordinate all of the small tasks that come up and need immediate attention. 

2. Slack

Probably the most popular collaborative tool, Slack has become the preferred collaborative tool of many large companies. It stores messages between different team members so that they don’t have to spend a lot of time digging through email chains. Teams can also share files and hold conference calls from the tool. Slack integrates work with other software too. 

3. Yammer

Yammer is a unique collaboration tool because it was designed with social media at the core. This gives companies a way of monitoring and responding to what people are posting to social media. Yammer looks similar to Facebook and has very similar functionality. This makes it easy for most users to adapt and use quickly. 

Conference/Video Tools

Conference and video tools are dedicated to connecting people over the Internet, letting users talk face to face. The tools often provide other features as well, but the focus is on video calls. If you need a reliable video tool for internal and external communication, these are among the best tools.  

4. CloudApp

CloudApp is available for both Mac and PC, and it allows users to connect online and record the calls. For people who miss a meeting, it is easy for them to go back and watch the recording, helping to keep everyone in the loop. 

5. Highfive

Highfive has eliminated one of the most problematic aspects of conference calls; you no longer need to enter passwords or codes to join in the call. All participants need to do is join in, making it so much easier to get meetings started on time. Meetings are not limited by time either, so if a meeting runs a little longer, you don’t have to worry about it being cut off. Highfive also offers hardware with its services. This can significantly improve the experience and make meetings more productive. 

Women on a call wearing headphones

6. Zoom

Probably the most well-known of the conferencing software, it became Skype’s rival for most often used conferencing software in 2018. Zoom provides all of the necessary tools to conduct professional conferences or to keep it simple for small, spur of the moment meetings.

File Management Tools

Managing files can be incredibly difficult if everyone isn’t in the same place. A number of tools have been developed to help companies juggle the files, revisions, and reviews. The best thing about these tools is, once you implement them, you can use them in the office as well.  

7. CleanPix

CleanPix software was designed to meet the needs of PR and marketing teams, so it may not be a great fit for other departments. However, it does have all of the tools that these two specific teams need to manage a whole host of documentation. Users can tag files to make them easier to find quickly, instead of moving through numerous folders. It also has a gallery for customer facing documents, making it easy to see what is available to the public. 

8. Dropbox

Among the most popular file management software, Dropbox is very easy to start using. You can drag and drop files to it, just as you would from your file management area (Explore for PC or Finder for Windows). Dropbox areas function like these familiar hardware file management interfaces. Dropbox lets you share and restrict areas to different users. It also keeps a record of the history of the files stored in the software. 

9. Dokmee

Like Dropbox, this is a cloud service that requires users to set up an account, then they can get started using it immediately. Dokmee has a bit more robust version tracking though, making it a great tool for industries with standards and restrictions about version control. This tool also gives users a way to extract information from documents – potentially saving time as users won’t need to retype PDFs and other documents saved as images instead of writable files. 

10. Google Drive

The most commonly adopted software (likely because it is free) to manage files, Google Drive is fairly user friendly. Users will need to share either a folder (which should share the files in the folder, or specific files. It is fairly basic, but that is adequate for simpler projects. 

Google drive set up on laptop and smartphone

Messaging Tools

Most messaging tools have other functions, and most of the apps on this list include messaging apps, and these two messaging apps are among the easiest to integrate into current software. 

11. Fleep

Fleep is primarily a messaging tool, but it does have some collaboration tools to streamline discussions and reviews. It is easy to integrate with numerous other software programs so you won’t miss any communications. Probably the most important integration you need for your messaging app is that it works with your email provider. Fleep has made sure that it works with most email sites so that all primary communications are integrated. 

12. Skype

Odds are, you know what Skype is. As one of the first messaging programs, Skype established itself over a decade ago as one of the most reliable ways to communicate across the world. It has been purchased by Microsoft, so it can be integrated with a lot of the company’s software, including Microsoft’s email, Outlook. Skype can be quickly accessed from a computer or a phone, making it possible for people to stay connected from anywhere. 

Project Management Software

As teams learn how to work remotely, trying to manage projects becomes quite difficult. Fortunately, there are a number of great project management programs that will help your teams and department be able to assign tasks, review what’s happened, and see what’s coming up. 

Most of these tools do work the same way, so making a choice is more about the aesthetics than about functionality. 

13. Asana

Asana is one of the best established project management programs, and it has streamlined the process. Though it may take a while to get accustomed to the platform, once the team understands how it works, tracking projects is a lot simpler. You can create different projects for each team, assign tasks to anyone in the system, add attachments, and flag potential problems so they can be addressed when they become known. 

14. JIRA

JIRA is a favorite among tech companies because it helps both with project management and bug tracking. For companies with more complex projects that have many moving parts, JIRA is probably the best option. JIRA is better for technical projects and detailed products, so it is more of a tool for engineers and scientists who need to track a lot of details. This helps project managers to see how projects are going and to notify the team if defects have been reported. Being able to quickly assign and address critical problems is vital for more complicated projects.  

15. Trello

Trello is just as fantastic as the other two programs on this list; the look is what really helps the tool to stand out because of its appearance. The images are more colorful and include stickers and other additions to make projects and tasks stand out a little more. 

Internal employee communication - man attending an online meeting

Digital Boards

Being able to communicate and share files covers most of the needs of teams, but whiteboards provide something specific – a way to brainstorm and think through a project. Not all companies need a digital whiteboard, but those that do can significantly benefit from having a dedicated space for recording early project discussions. 

16. ConceptBoard

Perhaps the most comprehensive whiteboard on this list, ConceptBoard provides a visual space for teams to review a brainstorming session. As well as a space to collaborate between meetings. Teams can establish review periods for existing ideas to make sure people are able to see what others have said about the current work. Having a space to review markups is just as important for visuals as it is for documents. With ConceptBoard you have a space that is dedicated to visual representations. This is a great tool both for marketing and technology since all kinds of teams need a visual space. The bigger the company or team, the more likely it is they need a highly collaborative visual space. 

17. Google Jamboard

If you already use Google Drive, Gmail, and other Google specific tools, Google Jamboard is probably your best option for a digital visual space. If you link it with your other Google apps, you can streamline internal communications.

It offers some collaboration, but is more basic than ConceptBoard. In addition to working with projects, you can use Jamboard to disseminate messages within the company. 

18. Microsoft Whiteboard

Like Jamboard, if you already use numerous Microsoft products, its whiteboard will probably be your best whiteboard option. It is easy to integrate it with those other Microsoft tools. So it will be easier to get teams working in the program.  It does have the ability to work with sketching tools that use a stylus. If team members have the right hardware, this can help with in-meeting collaboration. 

Moving Forward 

Finding the right tool is as much about personal preference as it is about the functionality. Sometimes teams prefer a particular look, others want to have more options. Depending on the size of your company, you may need to do some testing to determine what works best for your teams. Internal communication is difficult when everyone works remotely, but these tools can help make the process more productive and engaging. 

Signage Design | What Many Fail To Consider

Signage design is an important element of any design process. If you’re seeking signage design inspiration, there are multiple considerations; one of the most integral regarding how human minds work. Human psychology is built-in and has an archetypal element. If this sounds complex, it is. In layman’s terms, certain aspects of signage design will stand out and be more memorable than others owing to how the brain works. To help give you an idea, consider the loud flashing lights of Las Vegas.

Why are such visually “loud” displays so attractive? Is it the hidden promise of riches, or is there something more? There’s a lot to recommend regarding digital signage design. Your designs should be eye catching, as visual concentration produces effective signage. If you’re strapped for resources, you can get a lot of the same effect with digital signage displays by simply incorporating text and images into your displays.

Example of Modern Geometric Design

Budget and psychology  are important elements of digital signage. Psychology should be incorporated into your signage design if you’re going to have the greatest natural effect on the viewer. After all, you are visually communicating with your audience. Accordingly, in this writing we’ll cover a few key details of psychology as it relates to such signage design:

  • Color Contrasts When Appropriate
  • Hierarchy And Readability 
  • Digital Signage Offers Distinct Advantages

Color Contrasts When Appropriate

You’re either reading white text on a dark background or dark text on a white background right now. This is contrast. As a general rule of thumb, to get plenty of contrast, a light color goes over a dark background. Ever read something a teenager printed off with bright colors on a clashing neon background? That’s almost painful to look at, isn’t it? The flashy colors or nice, but you’d rather have something easy to read over a black background. Selecting the right background colors are important as it affects the text’s legibility.

The higher the contrast, the more visible something is. So regardless of your color scheme in signage design, you want strong contrast which emphasizes your primary message first and foremost. Many digital options are red text on a black background, and that’s a strong contrast. There are “white” or “yellow” options as well that can be quite visible.

Color contrast between text and background

Hierarchy And Readability

Hierarchy is what it sounds like. You want to have key messages specified as the top lines of text regarding whatever signage you’re commissioning; not unreadable bricks of text. So, for example, if you were doing an outdoor cookout at a car dealership, you might have “FREE HOT DOGS!” at the top of a sign, below that in smaller text you might have “with free sign-up” so that customers put their email into your lead-generation system.

The main simple message at the top draws people in, pieces of information beneath that provide clarification. Text contrasted with a different background helps make associated hierarchy readable. Differing fonts and typefaces will also have more or less effectiveness. Bad fonts reduce a text’s legibility, good fonts expand it.

Professionals can help you get the balance right so it’s most amenable to the eye. The golden ratio is often applied in width, height, and text considerations for non-digital options, which instead rely on motion. If you ever wondered why books, paintings, business cards, computer screens, televisions, and tablets have a certain shape, the golden ratio is often the reason.

Digital Signage Offers Distinct Advantages

In terms of psychological impact, it’s worth your while to choose digital options for your company’s signage. Consider this: when you’re contemplating digital signage design, will a “static” billboard catch your eye more than moving text? It turns out, scientifically, you are four times as likely to notice a digital sign that moves than you are to notice one that doesn’t. That’s a 400% increase.

When dealing with digital signage, you can use the internet to relay results of necessary business functions in real time. You’ve got flexibility, versatility, and customization defining such signage options; all of which can play on the human psyche naturally. Top-tier digital signage can also incorporate graphic design options. Plus, it’s less expensive to buy a digital signage option once and change it as necessary, than it is to keep buying new billboards or smaller signs. There’s more efficiency, you’re conserving resources, and you’re engaging customers more directly. Collaterally, digital signage can be used like bulletin boards at internal facilities, also providing solutions that are more cost-effective–though realistically, this will depend on the size of your business.

Digital Signage Design Elements Illustrated

That said, imagine the psychology of a bank’s sign which includes the time of day, the temperature, and pertinent daily information. You may drive down that road specifically to see what the sign says because you want to know how cold or hot it is outside. This is increased engagement, and that can lead to brand loyalty. Also, in terms of sales or marketing, such options which directly engage customers can be invaluable. You’re advertising continuously.

Maximizing Signage Design Impact Through Psychology

Psychologically speaking, the right color combination, contrast, hierarchy, and effective use of motion directly impact those viewing messages on signs. Digital signage is king in this area of outreach. To learn more about signage design or content design, and the benefits of best signage designs as regard digital signage and other key options, contact us.

The 5 Best Project Management Tools to Use With Digital Signage

No matter what initiative your company is working on, having everyone on the same page and working toward common goals is beneficial. Consider an army. There’s a lot we can learn about elite team building from some of the strongest teams in the world. Team allegiance is featured heavily in the oaths that soldiers take, and for good reason. Navy SEALs pledge that their “loyalty to Country and Team is beyond reproach.” US Army Rangers vow ”Never shall I fail my comrades.” Working together, trusting each other, and properly communicating are actions that a strong team engages in regularly. Obviously, teamwork can be the difference between life or death in combat situations. 

Man looking at digital display of project management dashboard

It’s unlikely you’re facing anything so weighty within your organization. That being said, teamwork and collaboration are essential in the workplace. Collaboration and cooperation can have a profound impact on your bottom line. In fact, a study by Mckinsey stated that 97% of employees and executives believe that a lack of alignment within project teams negatively impacted an initiative or task. Additionally, they found that workers spend 14% of their week on communicating and collaborating – but they are able to reduce that time significantly when using internal tools to communicate more effectively. 

Project Management Tools

That’s where a project management tool comes in. Regardless of project scope, size, or nature, it’s likely that a project management tool can help keep everyone on the same page. Project management is the concept of measuring progress in a formal way. Additionally, it gives team-members a heads up on any potential issues. Project management is a science all it’s own, but a project management tool can help leaders to monitor timelines, deadlines, forward motion, and upcoming challenges.

Project Management Dashboards

In project management, a dashboard is the tool that gathers data on key performance indicators across various aspects of the project and then displays them in a way that’s easy to reference and understand. These KPIs commonly include performance and progress (across variables like time and cost), workload information, resource allocation, and other critical project metrics. 

A typical dashboard is a collection of widgets that takes the form of charts or graphs, and updates in real time. Project management dashboards can take several forms, from a custom solution built in-house, to any number of platforms available on the market. Usually, companies will get the most benefit by implementing dashboards that speak directly to the department managing projects, such as marketing, operations, etc. 

Since dashboards offer one place for team members to see all of their project data laid out, there’s a tremendous benefit to installing project management dashboards across digital office screens. Similar to the army example, this information helps organizations drive toward their goals. Ensuring project information is visible and accessible to any people working on the initiative is critical. Furthermore, displaying dashboards in the office setting is a great way to boost employee engagement, which is a critical component of employee productivity and company growth. 

Example of a project management digital dashboard

Why display Project Management Platforms on your Office’s Screens? 

There are several benefits to using your office’s screens to display project management dashboards or other reporting: 

Visibility

A good PM tool can help to mine, calculate, and articulate data in a way that lets teams see at a glance if their projects are on track. The inherent purpose of a PM tool in the first place is to expose that information in a way that’s helpful. Keeping this reporting transparent is easier said than done – but making sure it’s accessible in your office space is a good place to start. 

Time and Money Savings

If you’re in the position of running a project within your company, how often do you find yourself asking for updates? What about reports, data, calendars, or paperwork?  Without proper PM tools, staff needs to spend time pulling all of this and organizing it into digestible formats. All that time spent gathering and configuring could be spent actually working on tactics of the project! With widgets already created, managers can check on progress at any time without stepping away from something else to generate or ask for a report. 

Centralized Data

One of the key features of a PM tool is the ability to compile important information in one place. This is the main way that PM tools can enable efficient teams. People who need to be in the loop don’t have to toggle from one screen to another, use additional tools, or create their own reports. 

Enable Data-driven Decisions

Any business leader wants to make choices informed by actual statistics. Data-driven decisions are naturally better ones, but sometimes the platform to make that data available isn’t present. Consider the benefits of giving your entire department access to figures that can help them make better decisions on a day-to-day basis. 

Accountability

It would be great if every project update showed that your team was right on track with no hurdles to worry about. Unfortunately that’s not realistic in a project management capacity. To get the results you truly want, you need to understand where things are falling behind. Better yet, your team should be able to see where things are falling behind before it becomes too much of a problem. Good or bad, staff can see what’s happening with key initiatives and take the necessary steps to keep things moving in the right direction. 

The Best Project Management Tools

Hopefully, if you weren’t bought into aligning your PM tools with your digital signage before, you are now! In a recent post, we covered different types of dashboards that are beneficial to display for various departments. Do you have the best tools in place to create those items currently? Chances are, you can’t display the dashboards like we suggest if you don’t use the correct platforms. If you want to make sure employees can see the right information in the most concise, helpful way, take a look at our tool recommendations. These are PM tools that pair nicely with the ability to display on digital signage. 

Example of PM Printed Report

1. Free Versions

For many companies, investing in new and untested software is not an option. For teams with less than 5 people, who only work on one to two projects at a time, premium features are probably not necessary. In those instances, you might try creating a simple Gantt chart with something like TeamGantt. If you’d like to offer real-time activity streaming, you could look at something like Wrike. This is a great way to see open or delayed tasks in one view. For a color-coded view of scheduling that everyone can keep their eye on, try something like Bitrix24. A simple Google search will turn up plenty of free PM tool options – but not all of them display nicely on a larger screen, in a way that will help collaboration and communication. 

2. Hive

This tool has been rated the best “All in one solution” by thedigitalprojectmanager.com. Companies like Starbucks and Uber use it to manage key initiatives and improve collaboration. Not only does the platform offer AI-based analytics, thousands of integrations, flexible project views, and so much more, Hive’s viewing capabilities are flexible and intuitive so that all teams can quickly observe information and understand the takeaways. The activity streams you can set up look really nice on digital signage, but can also be customized for individual use. (Cost is $12/user/mo.)

3. SmartSheet

For teams that are comfortable working in Excel, but need a little more, this tool provides really crisp and colorful sheets that are flexible and customizable. You can set up shared views of things like detail history, activity logs, automated alerts, reminders, and status reports. They also integrate with important platforms like MIcrosoft, Google, Jira, and Salesforce. (Cost is $14/user/month but they offer a free trial.)

4. Celoxis

For brands with a customer service focus, this PM tool is a comprehensive web-based platform. Their real-world project schedules take into account different time zones, work schedules and absences. So that anyone viewing it can be assured that those day-to-day factors are being considered in what they see. Make sure the entire customer support team is in the loop by setting up dashboards to gather 360-degree real-time insights around project health, tracking actuals vs estimates, team utilization and profit margins. (On-premise use costs $450/user one-time.)

5. awork

Best for creative project teams, the tool aims to make it easier to organize projects and tasks. By making to-do-lists, creating boards and timelines, managing resources, and collaborating with teammates. In terms of the boards and timelines, you can customize dashboards for entire teams to view quickly. Because of their intuitive interface, users don’t need an in-depth understanding of project management – which means any team can better collaborate no matter their project type or experience level. (Cost is $8/user/mo. and up.)

Best Practices for Sharing PM on Digital Signage Screens

Even if you’re not using one of the tools above, you can use what you have available to share better information with your team members. Here are our best tips for teams wanting to improve outcomes by applying transparent PM methodologies. 

Go Beyond the Numbers

Just sharing hard statistics won’t be that helpful for most people and in fact, could be frustrating. What are you trying to communicate with these numbers? There must be some takeaways that you want people to understand – trends, challenges, upcoming milestones. Create dashboards that distill this information down into information your project teams can actually use. 

Illustration of Projects

PM dashboard should fit your office design

It’s important to make sure that any screens are integrated into your physical office space. Ideally, everyone can see them in a way that’s beneficial. For example, placing a screen in part of the office where people will need to consistently get up from their desk to view it is not smart. In other words, it would likely waste more time than it saves. Similarly, it makes sense to show only data that applies to that department and the company overall. So, don’t simply rotate department dashboards across the entire office, for example. If there is a project team working on a certain initiative, it might make sense to group them for the duration of the project. And then have screens in their physical space with the relevant visuals for them. 

Don’t simply use your PM tool’s reporting suite as a default

The beauty of some of these platforms is the ability to customize. Which is important when you’ll have multiple people looking at the same information. With so much detail available, you need to pick and choose what’s most beneficial for your team. Build your own dashboard using widgets, and create custom reports within the platform to pull the data you actually care about seeing every day. Are tasks due most important to understand? What about open tickets? Or customer support calls currently in the queue? Only you understand your project timelines and what is most motivating to employees. But get creative in how you use the data supplied by your PM tools. 

According to PWC, digital PM software increases performance and found that 77% of high performing projects use project management software. Imagine the impact that your company could experience if you could share the benefits of this functionality across departments and teams? 

Furthermore, more informed employees are more engaged employees – and more engaged employees are more productive, more efficient, and more loyal. For more tips on using digital signage to help with project management, or creating more engaged and successful workplaces in general, contact us at 866.310.4923. 

Count Up Timer | How to Use It With Digital Signage Displays

Getting digital signage hooked up with a count-up timer is a creative way to keep track of the time that has elapsed since an incident or event occurred in an organization/business. It’s an ingenious way of taking you down memory lane so you can recall the facts that matter the most to the company.

As digital signage becomes an integral part of corporate and retail communication, marketers and business owners embrace the various applications of counters. Not only are they visually appealing, but they also concisely convey the intended message. You don’t need to read through a block of text on the notice board anymore. All you have to do is take a quick look, extract the message, and get going.

But if you may ask, what is digital signage? Or what are counters, and how are they important? We’ve got some answers for you.

What is Digital Signage?

Digital signage is any size screen that displays some form of content for general communication purposes. They can be used for advertising in the retail sector or passing important information in a corporate setting.

Examples of timers on digital signage displays - landscape and portrait example

For example, digital signage is used in gas stations to indicate the fuel prices, in classrooms to show the number of days left before an exam, or in restaurants to highlight the “today’s specials.” The applications are endless. Provided you have an important message to convey; digital signage comes in handy.

What is a Count Up Timer?

A count-up timer counts up from a past event, say, an important event of your life. Most count up timers are customizable, meaning you can choose to count up the time in seconds, minutes, hours, days, months, and even years. This shouldn’t be confused with a countdown timer that counts down to a future date, time, or event.

How Does it Work?

A count-up timer is an electronic device that uses special circuits called bistable multivibrators, commonly known as flip-flops multivibrators. By applying signals to its input, a flip-flop change states from 0 to 1 or vice-versa. These changing states can be used to count events. By cascading these flip-flops in some specific arrangement, the displayed output vary; hence you get either a count up or countdown timer.

How can a Count up Timer be Used?

A count-up timer is used to track hours, days, months, or years that have passed from an event. For example: How long since the company was founded? How long since a specific product was launched? Or how long since the company rebranded, relocated, merged with another company, etc. 

Another useful way to use count up timers are in factory settings. For example, number of days since the last injury or production malfunction.

Yellow count up timer example

How Can it be Used for Digital Signage?

Count up timer can be used for digital signage displays. Not only will the count up timer display on the large screen outside your office, but you also have the option to add some catchy text or custom content to it. You can also make some tweaks to suit your taste. For example, change the background color, the text color, and even use custom fonts.

By combining the count up timer with an advanced signage’s social network functionalities, what you get is a robust tool that creates a unique viewing experience for your visitors, employees, and customers.

Using Digital Signage: Count up and Countdown Apps

Instead of using traditional media player systems, we now have count up and countdown apps. Such software allows you to connect with regular or android smart TVs along with other devices such as Google Chromecast or Amazon Fire Stick.

These smart solutions are becoming relevant in various industries where automated communication or advertising is a necessity. For example, business owners use countdown apps to power their digital signage during the Black Friday sales – creating impressive marketing campaigns without needing technical support from the design or IT team.

When to Use Countdown and Count Up Timers

Whether you’re counting down to a birthday celebration or using an intervals counter during a workout session – you’ll agree that counters are an integral part of our day-to-day life.

While both are relevant based on their applications, countdown timers are more common in the business world. The simple reason is that countdown timers creates some sense of urgency, which can be a great way to instill that fear of missing out (FOMO) and get prospects to take action. According to a strategy online research study, 60% of millennials make fast and spontaneous purchasing due to the fear of missing out.

Example of countdowns

Below is how businesses take advantage of countdown timers.

  • For email marketing – Business can use it to advertise special day discounts that are time-limited.
  • Countdown timers on product pages – Retail stores are using countdown timers to offer time-limited incentives pushing customers to make instant purchases or forfeit the discounts.
  • During cart purchase or checkout – Many businesses use countdown timers at the checkout page as the last and final attempt to win over a customer.

Count up timers are commonly used by organizations to keep track of important corporate events. They also find applications in real-life situations. For example, you can counting up the time since you last met with someone. Or from a specific date such as marriage, engagement or start of a business.

Final Comments

Digital signage is one of the technologies that’s rapidly gaining popularity in the market. That’s thanks to the convenience and flexibility of using in any setting that requires effective communication. On the other hand, counters are finding applications in the corporate and business world. Combining the two technologies creates a powerful tool that’s highly flexible and results-oriented.

Why would you print copies when you can display count up or countdown app on your existing office TVs with digital signage? Smart solutions are everywhere; you just have to look around.

15 Ways to Realistically Manage Internal Communications

Poor communication is a serious problem in business. Across organizations of any size, a lack of effective internal employee communications contributes to costly mistakes. What happens when you have three really smart people tackling a problem at the same time, but with different interpretations of the overall goals or necessary tasks? Potentially, missed deadlines, poorly allocated resources or wasteful spending. In other words, a general spinning of wheels that doesn’t create the outcome that’s best for the business. 

How can you make sure this doesn’t happen within your company? Well, for small teams, it makes sense to just get in a room and get on the same page. That becomes more difficult the larger your staff grows. That means you need a real process for getting information out there. Improving employee communications should be a high priority so you can avoid situations like the one above. Help your employees learn and process valuable information so that everyone can work together toward common outcomes. 

Meeting with a diverse group of people about employee communications

Maybe you’re already doing a few of these things. Maybe some of them will sound new to you. And, of course, in today’s pandemic world, some of these strategies are ones we didn’t need as much of before. Regardless of where your company is in their journey to improve internal communications strategies, you can apply these tactics. 

Business Leadership – Communication from the Top Down

Research an internal communications plan 

Before you can try to manage or improve anything, you need to have a realistic understanding of its current state. Where does your internal communication fall right now? Do you have an internal communications plan, or send items ad-hoc? If you have a plan, how effective is it? Who is responsible for executing and measuring the plan? 

There is not a one-size-fits-all internal communications strategy for companies. Only you can determine what your brand needs and the best way to get there. However, if you feel like your employee communications efforts are lackluster and falling short, try reviewing your overall plan. If there is no real plan in place, there’s never been a better time to develop one!

Document clear objectives 

If you’re looking for ways to improve internal communication, consider backing up and looking at the bigger picture. What are you hoping to accomplish with your employee communication? Come up with measurable objectives that cover what your plan will achieve and in what timeframe. 

Many times, company leaders feel they have poor employee communication, when the real problem lies in the fact that they never established what they wanted the communications to do in the first place. How can you know if something is working if you didn’t have a goal at the start? 

Address business problems in your employee communication plan 

Essentially you need to answer “What’s in it for me?” for your employees. Ensure that any internal communications planning allows for a “why”. The only way to get buy-in across the board is to show the various returns of the effort – how things will improve at an individual level if staff supports the plan.

Assemble key stakeholders and identify champions

For any messaging to be taken seriously, it needs to come from the highest levels of the organization. Important messaging also needs a driving force, or a team committed to managing it. Stakeholders could be company leadership, a senior member of your marketing or HR team, a whole committee, or even an employee who is passionate about the subject. 

Young business team in the office

It’s just as important to have a clear vision of who will manage communications day-to-day, as senior level stakeholders often become too busy or aren’t as available. 

Understand the tools you have available

This is where logistics come into play. Do you currently use tools to enable internal communications strategies? Take an inventory of the tools you have available, as well as what you need them to actually do. This way you can identify gaps, and in some cases redundancies that just complicate things. 

Based on your goals, are the tools you have the best for reaching your audience? For example, perhaps you have an intranet for sharing company information and you also have a collaboration tool for employees to chat, but do you have a way to enable two-way communication where employees can provide feedback to management? 

Different tools are suited to different forms of communication. Review the objectives you documented and then take an audit of your systems and processes. Prioritize where you’ll invest to cover what’s missing right now. 

Create Consistency – Get Everyone Bought In

Build an internal brand

Establish a consistent brand and voice across your intranet, newsletters, email, and messages. Doing so will establish a sense of ownership among staff and also help link content together. 

Make two-way communication a priority

We’ve covered a lot of top-down communications. Do you have a plan or channel in place for bottom-up communication? If your communications are strictly one-way, you’ll quickly find employees disengaged. 

Ensure that employees know they can respond to information, express concerns, or share ideas without being censored – and make sure they know which channels to use to do so. Let them know management will see their feedback, and help them to feel empowered to use their voice. 

Don’t overwhelm people

Research is proving that attention spans are getting shorter. In today’s hyper-digital world, it can be tough to compete for the limited time that people have. We are essentially facing a constant information overload. That means you need to be thoughtful and intentional about what you’re sending to employees and what they’re sending each other. Emails, meeting invitations, notices, announcements, social content – you can see why some internal communications messaging can get caught in the noise. 

Man with lots of papers and work ahead of him

Break your plan into smaller themes that people can better focus on. And before you send anything, ask yourself what the value is. Does the communication directly relate to the goals you set? Always ensure the most important information is featured first and prominently in emails or printed materials. We also suggest mixing up content formats, types, and channels, and utilizing video, imagery and other mediums so your team doesn’t get burned out reading the same types of communication over and over. 

Include everyone

“Everyone” means in-office workers, remote workers, people who work part time, etc. It also means ensuring any tools that you use for internal communication are ADA compliant and usable by people with various disabilities. 

Now more than ever, workplaces are diverse in terms of how employees get the job done. Ensure that your systems and processes meet people where they are. If announcements are made in person, or employees need specific VPN access to see the Intranet, you might be facing some gaps while people telecommute or vary their schedules. Consider every audience you need to reach and the avenues available to reach them. 

Have a crisis communications plan

It’s important to plan and prepare for things to go wrong. Eventually a problem will come up, and you don’t want to test your communication strategy in a crisis. 

Creating a plan ahead of time enables you to anticipate what could go wrong, and then ensure you have protocols in place and that they’re understood. You can also include internal communications elements like a two-way employee alert system and a chain of communications command. 

At the end of the day, you want to have a clear picture of how quickly your message can get out and how much it’s understood by your entire staff. 

Get Tactical – Tips for Managing Employee Communications

Hold group calls when needed

Most companies use a mix of email, internal collaboration tools, in-office notices and digital signage to relay messaging. Sometimes, though, nothing is a substitute for just hopping on a call. Consider setting a rule for when a call should be scheduled over engaging in an email chain. For example, if an email results in more than 3 responses, it might be time to just connect over the phone. 

Group call - video call with 17 people

Too often, important steps toward progress can be delayed or even missed while people wait for clarification via email, or further responses. For time-sensitive items or questions that will likely lead to more questions, just schedule a short call. 

Consider limiting or even banning email 

Email has its benefits, but it’s not a great tool for improving internal communications. The problem is that studies have shown employees spend up to 23% of their day on email. When you consider that people send or receive, on average, 112 emails a day, you have to wonder if it’s the most productive avenue for communicating. 

There are so many tools designed specifically for communication among teams – such as Slack – and they offer features such as grouping team members, controlling notifications, and the ability to make public when needed. Best of all: no accidental “reply all”! 

Take a look at what communication or collaboration tools you have in place and see if these platforms might replace email in some capacity. Encourage team members to leverage these tools rather than email when possible. 

Host weekly standups

A practice often held by startups, this habit can benefit any company seeking to improve internal communications. In a large organization, departments can have their own standup meetings, usually on Monday or Friday afternoons. Keep the meeting a running item on your team’s calendar, and ask them to bring their biggest questions or to-do’s for the coming week, along with the greatest achievement from the previous week. 

One question we always like to ask in these standing meetings is “What do you need from this group to accomplish your goals this week?” This fosters a collaborative approach and accountability, and means there’s no surprises when someone asks for your assistance on something time-sensitive. 

Display your achievements and employees

People want to feel like they work for a company doing important things, and that their work makes a difference in the company. Use digital signage to display dashboards, KPIs, employee spotlights, recent awards, or new client logos. The options for highlighting wins are endless – but here are a few ideas

5 people in an office smiling and high fiving

MVix offers over 150 data source integrations to keep signage engaging. Whether you’re an ad agency featuring your latest tv spot, or a financial firm displaying key graphs and charts, you can use digital signage to cultivate a more positive workplace where every employee feels included and responsible for recent successes. 

“Count down” as a team 

Another great way to use the digital signage available in your office is to keep track of progress on critical initiatives. Show charts or timelines that let employees see how close the company is to achieving certain milestones. 

Many companies use signage to keep a running daily count down toward important launches or events. Even if employees aren’t directly working on that particular project, they can get excited and experience the resulting morale boost. 

Remember: Internal Communication is Already Happening

A diverse range of communication is already taking place within your organization. Whether it’s just among friends at the water cooler, or managers sharing corporate news within their departments, people are talking. The question is: how much control do you have over the communication already happening? Are the current internal communications contributing to a successful, productive, and engaged workplace? 

If not, you may want to take some time to put in place a clear, consistent, and structured internal communication strategy. Today’s digital world offers a variety of helpful tools that enable employees no matter where they are, but don’t underestimate what goes on in your office. Digital signage, in-person announcements, and good old fashioned meetings are all part of effective internal communications. 

We help companies improve the way they communicate with their employees and within their buildings to create better aligned and more productive workplaces. For ideas on how to better engage and support your team, read more of our employee communications blogs

10 Best Project Management Dashboards for Displaying on Office Screens

What is a project management dashboard? Let’s look at this illustration. Imagine, you’re driving a car, you need to see how fast you’re going, how much gas you have left as well as be aware of any potential problems with your car.  A dashboard is how these metrics, controls and instruments are displayed. In other words, a dashboard is a control panel that the driver can see. Project management is the same concept: when working on any initiative, it’s helpful to measure your progress and get a heads up on potential issues. 

Project Management Dashboards

So, where a project management dashboard comes into play? While managing projects of any size, using a dashboard can monitor timelines, deadlines, forward motion, and upcoming challenges. In project management, a dashboard is the tool that gathers data. This data is gathered on key performance indicators (KPIs) across various aspects of the project and then displays them in a way that’s easy to reference and understand. These KPIs commonly include performance and progress (across variables like time and cost), workload information, resource allocation, and other critical project metrics. 

Function of Project Management

A typical dashboard is a collection of widgets that takes the form of charts or graphs, and updates in real time. Project management dashboards can take several forms, from a custom solution built in-house, to any number of platforms available on the market. Usually, companies will get the most benefit by implementing dashboards that speak directly to the department managing projects, such as marketing, operations, etc. 

Dashboards offer one place for team members to see all of their project data laid out. So, there’s a tremendous benefit to installing project management dashboards across digital office screens. Just like with the car example, this information helps organizations drive toward their goals. Ensuring project information is visible and accessible to any people working on the initiative is critical. Furthermore, displaying dashboards in the office setting is a great way to boost employee engagement, which is a critical component of employee productivity and company growth. 

Why Display a Project Management Dashboards on your Office’s Screens? 

There are 5 main benefits to displaying a project management dashboard:

Visibility

The purpose of a dashboard is visibility. After all, that’s why you create a dashboard and hosting it where more people can see it. A good dashboard will mine, calculate, and display data in a way that lets teams know if their goals are on track. 

Sample Dashboard Displayed on a Laptop

Saves Resources

Without a dashboard, staff will need to spend time pulling reports. Creating and configuring reports can be time consuming. It also counts as time spent away from the actual tactics of the project. With widgets already created, managers can check on progress whenever they want to without stepping away from something else to generate a report. 

All data is in one place

One stored location enable efficient teams. This enables everyone who needs access to have access. Furthermore it drives convenience, as employees don’t have to move from one screen to another, use additional tools, or build their own reports. 

Enable data-driven decisions

Any decisions can be backed by actual statistics are always better ones. Giving your entire department access to key numbers will help them make better decisions on a day-to-day basis. 

Accountability

Numbers don’t lie. It’s always great to view data that says you’re on track. But in order to see the results you want, you also need to understand where things are falling behind. A dashboard can let the team see at a glance where potential problems lie. Good or bad, staff can see what’s happening with the project and take the necessary steps to improve. 

Tips for Sharing a Project Management Dashboards across Office Screens 

  1. Ensure that what you’re sharing is actionable. Enabling employees to viewing numbers that they can’t really impact is frustrating for staff. Ask yourself, what are you trying to communicate? What do you expect employees to do about it? Focus on data that will help teams make better decisions in their day-to-day work. 
  2. Design dashboards that fit your office. You want to make sure that any screens are seamlessly integrated into the physical space. If you’re creating a dashboard in-house, we suggest putting the information that is most frequently looked at in the top left-hand corner. From there, make sure related metrics are grouped together. And that any metrics that need to be compared are next to each other. For an effective dashboard, less is more. If the dashboard is too convoluted, people won’t pay attention to it. 
  3. Display dashboards easily. Having to have team members cast them on screens  or change them leaves room for error and takes extra time. Make sure that project management dashboards are easy to see from the minute someone comes into the office space to the time they’re walking out the door. 

Infographic Dashboard with Countries

10 Project Management Dashboards that are Ideal for Office Screens

1. Marketing funnel dashboard

Teams focused on optimizing the customer journey and conversion points, this type of dashboard is helpful. Pull data from your CRM system and marketing automation tools to keep an eye on the number of visitors, leads, and conversion rates. You can also spark more action by keeping this information aligned with company goals or lead quotas. 

2. Sales dashboard

This dashboard serves dual purposes. First, it supplies information on important department KPIs. Second, it can remind the team how they’re doing against goals or targets. One easy place to start is by sharing the number of open and closed leads on your dashboard. If you break down goals into a daily, weekly, or monthly number, have the data available so everyone can see how they’re doing. For more context, you can break down different regional areas (if applicable) and provide a comparison to the same time period last year.

3. Customer support dashboard

The overall performance of your support team is important, and they need to regularly see how they’re doing and where there are gaps. Display key metrics like First Response Time and Customer Satisfaction (CSAT) as well as open vs. resolved tickets.

4. Timeline tracking

If your company is working on a big launch, opening, or event, ensure everyone is included and motivated! Display the timeline or countdown on an office dashboard, and share when large milestones are achieved. 

5. Software development

There are a number of tools designed to manage software projects. Most of the KPIs and project documents will be more information than your entire team needs to know, but you can share the biggest elements in layman’s terms when possible. Display project progress and key milestones. Show next steps and timeline tracking. It’s also interesting to see the number of tickets or bugs and the number being resolved. You can give your entire office the general idea of what’s happening with your latest website launch without bogging them down with technical details. 

6. Quality assurance

For companies that release products, understanding the QA lifecycle is essential. Improving QA measurements by only tiny increments can result in a big difference for large manufacturers. Seeing the various stages of development is interesting, and determining the quality of items going out the door should be important to everyone. Set up your data in a way that helps everyone understand where there can be improvements. 

7. Web analytics

If you’re primarily a web-based or ecommerce company, all roads lead back to website performance. It’s crucial that people across departments can understand how their work affects that performance. Set up a dashboard that provides that key information. Whether you have goals around visitors, sales, conversions, social sharing, engagement, etc. Configure the dashboard that answers the most questions for your team, and share the data in real-time. 

Example of a Project Management Dashboard

8. Growth tracking

For newer businesses or those with aggressive growth goals, it’s exciting for all staff to see the numbers. Set up a business analytics dashboard that pulls from multiple sources including CRM, financial software, operational spreadsheets, etc. The goal of this dashboard is to provide real insight based on how all the numbers work together. 

9. Profit and loss

Similar to a growth tracking dashboard, this tool provides high-level information on the financials of a firm. Providing a quick view of revenues, costs, and expenses during a given time, these records offer more insight into an organization’s ability (or inability) to generate profits. You could also include data like EBITDA, Profitability Ratios, or any other number of key statistics based on how deep you want to dive. This information tends to be most helpful for people in the financial or operational sector and is less likely to be actionable for individuals in other departments. 

10. HR/Employee information

If your company is in the midst of an employee satisfaction initiative, it might be worth boosting morale by sharing some employee statistics. You could include items like overall performance rating, average of overtime hours, recent turnover or new hires, etc. While most of this data will be interesting to only those in HR roles, in some cases it can make sense to share this dashboard more broadly. 

Final Project Management Dashboard Inferences

As a recent piece from Harvard Business Review points out, KPI’s don’t tell the whole story – that’s why they are called “indicators”. There is a whole host of background and information that needs to be properly communicated from the top-down. Your internal communications should help layer in the important context that surrounds what’s present on your dashboard. 

The bottom line is that engaged employees are better employees – more productive, more efficient, and more loyal. Sharing various dashboards across your office’s digital screens is just one way to help staff feel more plugged in and more connected. To learn more about tactics that encourage teams to collaborate and cooperate, follow our blog and check out some of the innovative ways business leaders are using digital signage to connect with employees. 

We’ll also be creating a follow up piece on specific project management tools. We will share our favorite platforms for collecting and configuring data into dashboards like these. Make sure to subscribe to our email to get access to that article!

Marketing and Corporate Communications | What’s the Difference?

For brands, connection is everything. Connection with customers. Connection with employees. And connection with stakeholders across the board. So, is there a difference between marketing and corporate communications? Competition is fierce out there.  Customers and employees are feeling disjointed. Furthermore, they are uncertain about how the ongoing pandemic (COVID-19) will affect their personal and work lives.

In fact, a recent report from Glint compared employee morale before the pandemic to now, and found the following: 

  • 31% of employees feel less connected to their leaders 
  • 37% of employees feel less connected to their teammates

And in the midst of being concerned about employee welfare, brands are incredibly busy trying to navigate the economy, stay engaged with customers, and operate as close to normal as they can. While selling their products and services, of course. So, what can brands do when faced with employee disengagement and a need to up their competitive stakes in the market?

Corporate building with individuals talking to each other

This is where understanding the difference between corporate communications and marketing becomes even more vital than ever before. Let’s take a look.

Corporate Communications and the Marketing Mix

Corporate communications and marketing communications are the (almost) identical twins of the communications world. In other words, at face value they look similar. However, they are in fact different, with their own actions and goals. 

Companies can often confuse the two, or not give enough weight to one. Resulting in, missed opportunities to connect with the target audience, employees or stakeholders. As Chron puts it, “Corporate messages are structured to convey the attitudes, beliefs and goals of an organization or company as an institution, while marketing messages are meant to inform the consuming public of a good or service.”

Let’s look in more detail…

What’s the point of corporate communications?

Corporate communications exist to present your brand to the world, telling them who you are, what you stand for and what you deliver on. And that world includes all stakeholders: customers, employees, investors and the media.

All strong corporate communications, spanning across external and internal audiences. The most essential point is that all communications need to be cohesive. Every communication from a company needs to make sense to its core personality and be linked to an overarching strategy. 

Consistency builds trust. And this goes for all stakeholders across the board. In fact, consistent presentation of a brand has been shown to increase revenue by 33%. 

5 reasons why corporate communications are a powerful force

1) 81% of consumers say they need to be able to trust the brand to buy from them. Cohesive communications are the secret to building long-lasting relationships.
2) 85% say they’re most motivated when management offers regular updates on company news.
3) According to Hubspot, companies with highly effective communication practices had 47% higher total returns to shareholders.
4) The same report also states that 79% of highly engaged employees have trust and confidence in their leaders.
5) 50% of employees say that a lack of transparency holds their company back.

Digital signage as a corporation communications tool

If you’re still confused about how corporate communications look in the real world, let’s take a peek at effective corporate communications in action. 

First up, we have digital signage as a corporate communications tool. Boosting the way information is displayed around the office can have a powerful impact on employee morale and on those all-important customers who happen to visit your building.  At the click of a button, companies can motivate employees by splashing some pride-inducing reviews and testimonials across screens that have optimal visibility.

Example of Corporate Communications in a Hallway

And if you can mix it up with important updates to company policy, the clarity of information can leave employees feeling included and sure about what to expect next. In short, they feel informed and part of the workplace community.

The possibilities of information sharing are endless. And employee motivation is at the center, with news, praise, sales dashboards, health and safety announcements to name just a few content options.

A customer complaint – in its very nature – can be tricky and demotivating for employees to handle.  Companies can turn a difficult experience into an ingeniously positive experience for its employees through corporate communications. But it begs the question…

Where does marketing fit into corporate communications? 

The definition of marketing, is ‘the activities of a company associated with buying, advertising, distributing, or selling a product or service.’ So, while corporate communications is the overarching presentation of a brand, marketing is the subdivision of selling and communicating a product or service directly to your customers. 

Having a congruent strategy leads to truly powerful marketing. For example your social and email nurturing should line up with to offline activities such as print ads and events. And getting through to customers right now is challenging. But, it doesn’t mean it impossible. 

Here’s what marketers are up against right now

Two woman shaking hands

We can see from these statistics that corporate communications have a strong impact on marketing efforts. And all actions that a company takes are going to sway public perception. And if your corporate communications and brand image aren’t in line, it’s going to make the marketing department’s job of selling products a whole lot tougher. 

Again, it all comes back down to trust levels. 

Final thoughts

The key difference between marketing and corporate communications is the target audience. Remember, corporate communications are targeted towards the stakeholders of an organization, such as media, investors, clients and employees. And consumers of products and services are the targets for marketing communications.

Every touchpoint is meaningful. Every communication should be in line with your brand. Additionally, building and maintaining trust comes down to interactions. Want to see even more corporate communications in action? 

If you would like to learn more about how digital signage can power up your corporate communications and marketing, get in touch on 866.310.4923

Creating a Digital Building Directory: Keys to Success

Wayfinding signs are a convenient way of providing information for visitors to find their way around. For example, around hospitals, retail stores, offices, government offices, malls, schools, and other commercial establishments. Traditionally, businesses used printed signs or engraved plaques that were challenging to update but digital directories have changed the game. Companies can now enjoy quicker customization by using digital directories and encourage more engagement with visitors.

What is a Digital Building Directory?

A digital directory is a tool that provides an audience with the information they need to reach their destination. So, if you want to enhance the experience of all visitors who visit your building, a digital building directory is a rewarding investment.

Digital Building Directory inside Union Station

Digital building directories are categorized under digital signage. Both of which use display screen to inform audiences and promote brand messages. A digital building directory features a display screen, content management software, and a media player. The building block of an effective directory is customized content that will delight your target audience.

Digital building directories have a modern aesthetic that is more appealing than traditional wayfinding signs. They are also easier to update and design, and you can customize the directory to match the interior of your office or building. There are many benefits to implementing digital building directories. You can use digital building directories to:

Help Staff and Visitors Navigate

If you have ever gotten lost in an office building or school, you understand the frustration that comes about when people are confused about directions. You can use digital directories to help students find their classrooms, clients find offices, patients find departments and labs, and employees locate conference rooms.

Manage Property

It costs about $400 to add a new tenant’s name to a traditional directory. So, you can avoid this cost by using a digital platform to manage your property. Property owners can improve the tenant experience by using digital directories to display maintenance schedules, reduce elevator perceived wait time, and advertise upcoming events.

Welcome Visitors

You can use digital signage to display a welcome message for all guests coming through your building. In other words, digital building directories can add a fresh look to lobbies and entrances and encourage clients to do business with you.

Using Digital Building Directories for Digital Marketing

Businesses can use digital building directories to create long-lasting brand recognition. Sprinkle your logo, branded graphics, and colors on the directory content to reinforce branding. The platform will provide an opportunity to display fresh and updated content to potential customers. Consequently, you should dispense relevant information that will engage your audience.

Digital Building Directory in a Lobby of a Building

A digital building directory can help you display the available amenities to potential tenants. For instance, if you have a pool or a gym, it can be displayed in the lobby directory. Considering that your lobby will make the first impression to visitors, you should use vibrant imagery to captivate a guest’s attention.

If you run a resort, hotel, or restaurant, you can use digital directories to promote events and display the available services. This helps visitors can get real-time offers and deals and any other information they need to have a productive adventure. You can also invest in interactive directories that allow customers to send directions to a mobile device. Thus making it easier to find their way around your premises.

Getting the Most out of Digital Building Directories

If you are tired of using signs with inset panels, you will love the stylish appeal of digital building directories. This program has all the benefits of automated management systems, in addition to providing an exciting platform to share information with staff and guests. While a digital building directory will transform how you inform and update visitors, you need to practice several best practices for it to be effective, including:

Add Interactivity

Interactive touch screen options will boost visitor engagement, as they enable visitors to connect with your brand. Interactive capability is especially suitable in building with a lot of visitor traffic, where you need to offer plenty of transit information.

Touch screen directory

Use a Variety of Displays

Digital building directories are not only suitable for entrances, as they can be installed at various points across a building. You can use wall displays and video walls to showcase exciting news and engage visitors and elevator displays to deliver critical information. You can also invest in indoor and outdoor kiosks in shopping centers, campuses and other establishments. This can assist in dispensing real-time information.

Include Multi-Language Support

Your digital building directory should offer support for all visitors to your premises. If you have added interactive features, ensure that there is a multi-language option for all guests to access relevant information. For instance, you can add a function where the person using the interface can chose between two language, i.e. Spanish or English.

Keep the Directory Clutter-Free

Visitors should be able to access the information they are interested in without distractions. Avoid overburdening your audience, rather use displays that are easy to read and straight to the point. Include fonts that are appealing to the eye, and use clean and vibrant images.

Digitize Your Building’s Information

A digital building directory will help your visitors navigate your premises to minimize confusion. You can use the directory for digital marketing by displaying real-time and relevant information that boosts engagement.