For the longest time, ordering, setting up, and even reporting on digital signs and other forms of advertising has been manual. Enter programmatic buying and selling. This is the revolutionary new way of buying and selling digital ad space. Without a doubt, the programmatic way is more effective and efficient….

Sustainability is rightly a concern for business leaders today and has been in recent years. Digital signage comes with many inherent benefits, to say nothing of it being a sustainable solution. That digital signage is sustainable is something you will hear quite often in the industry. In view of these assertions,…

Content is not the only important part of a successful digital signage project. The overall design of your digital signage is equally important. Is your digital signage message clear, or does your design make it hard to read? Are you incorporating colors and aesthetics that are pleasing to the viewer’s…

There is always something new happening in the digital signage industry. You can stay on top of these happenings, thanks to a number of publications. Furthermore, some of them exclusively feature digital signage concepts, breaking industry news, and helpful client information. There is always something new to learn. In fact,…

With businesses moving towards online platforms and adverts to attract new consumers, it’s easy to overlook digital signage. Traditionally, businesses have relied heavily on signage, such as outdoor advertising, to promote their services or products. Although online advertising channels are more cost-effective than traditional adverts, the impact of the latter…