Many companies have quickly jumped on board with digital signage, making it a big part of their company culture. We could spend all day discussing the many different applications of digital signage but here, we’d like to cover 10 types of interactive content for best suited for employee engagement.
1. Analytical Dashboards
How do companies keep track of performance? The answer is performance analytics—the efficiency of each employee, what projects he/she works on, progress on completion towards specific tasks, and more. These data points should always be tracked for the sake of efficiency, but with the help of digital signage, companies can use them to promote employee engagement.
Look at which metrics are available and see how they could be used to engage employees. Companies can display specific metrics related to a project as well as overall performance, which will engage employees and build their confidence. Use these tools to track progress and keep employees invested at the same time.
2. Meeting Room Signs
Every company should integrate digital solutions into their meeting rooms. These are premier locations for employee communication.
Managers can supplement meeting room presentations with digital displays that let them bring a visual component into the discussion. This is a given for any modern meeting room, but think beyond the basics. Digital signage connected to a central hub can turn any standard meeting room into a multi-purpose area. It doesn’t matter who’s using the room or what they need it for—digital signage can be adapted to display standard company information, meeting details, event information, and more.
3. Important Deadlines
“Out of sight, out of mind,” as the saying goes. It’s easy for busy employees to lose track of deadlines without some system of visibility in place. Fortunately, digital signage offers the perfect solution for deadline visibility.
Digital signage operators should work with managers to develop a list of projects and priorities that deserve more public attention. From there, the information can be fed into a content layout that regularly displays these important deadlines for employees in different departments. This type of visibility can go a long way in keeping certain projects front of mind, and it costs nothing to implement. It’s a win-win.
Operators can also develop custom content templates to be deployed in times of emergency: inclement weather, fires, gas leaks, electrical problems, and so on. With a few clicks of a button, operators can display these templates and provide valuable information to employees on escape routes, safety protocols, and more.
5. Directory Boards
Why not give employees a navigational boost with a digital directory board? Just like static directories, these layouts can be drawn up to provide important wayfinding details to both employees and visitors alike. But unlike static directories, the messaging can be changed to suit any occasion. For example, if a company is hosting a conference in its office, directory signage can be easily updated to welcome these guests and direct them to the appropriate room.
6. Event Listings
Events are all about awareness, whether they’re targeted towards normal customers or a company’s own employees. Whenever a company puts on an event, such as a fundraiser, retreat, office party, or teambuilding exercise, they should advertise it to their teams.
7. Menu Boards
If a company is big enough to feature in-house cafeterias, coffee shops, or food stands, why not add a digital element into the equation? Managers can make ordering easier for employees with high-contrast digital menu boards that outline every option at a glance. The partner food provider may also appreciate this flexibility, as it offers a more cutting-edge display option than the static signage they may be used to.
8. Motivational Quotes
Remember when companies used to put up static posters of bland, uninspiring quotes on their walls in an attempt to motivate their teams? Those days are over. But modern companies can incorporate the same strategy in a more forward-thinking manner through digital signage. Select a few customized quotes from senior-level staff, executives, or notable thought leaders in the industry. Set up a rotating display of these quotes and fold these ideas into the digital signage content schedule. It’s a simple task that can add a different type of element into a company’s digital signage strategy.
9. Social Media
Social media offers plenty of opportunity for employee engagement where digital signage is concerned. Operators can integrate social feeds into digital screens across Instagram, Facebook, Twitter, and more to bring fresh, real-time content into the digital feed.
This approach can stimulate employee engagement by helping employees keep an active pulse on the company’s public image. With high-visibility screens, it’s easy to watch these feeds and monitor for any brand mentions on social, positive or negative. Companies can use these real-time tracking tools to stay tuned in to public perception and focus on the issues presented by followers.
10. Community Board
Are there any events, outreach efforts, or community initiatives worth noting in the company? If so, managers should consider adding these details in a “community board” template. This is a great way to help engage a company with local stakeholders, as well as ensuring that the company gets involved with any municipal efforts put on by the city. Plus, it’s just helpful to raise awareness. We’ve all had the experience of missing out on an event because the invitation got lost in our inboxes, but with digital community boards, everyone can be kept in the loop.
Limitless Content for Employee Engagement
These are just a sampling of the content options available to digital signage users. Not every use case will apply to every business, but with so many options to choose from, we’re confident that any company can find ways to enhance employee engagement via digital signage integration.
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