Interactive digital signage is quickly replacing traditional bulletin boards as the go-to communication tool in today’s workplace. Digital signage is being implemented in many markets and industries. For instance, from offices to shopping floors and staff cafeterias to conference rooms. Both startups and established corporates are adopting this technology. It assists in streamlining their internal communication, foster collaboration, improving workplace safety, and creating a better company culture.
Despite the incredible benefits of digital signage to the workplace, some users are still skeptical about this technology. This is mainly due to some preconceived digital signage myths that stem from the lack of information. In this article, we debunk three common digital signage myths. These myths can dissuade some end users from integrating this revolutionary technology in their workplace.
Any TV will do
Let’s begin dispelling digital signage myths by looking at misconceptions around display. An element that is inherent in digital signage very nature. A significant number of people believe that any TV, including consumer-grade displays such as computer monitors, can work perfectly. This is wrong. Digital signage is a lifelong investment, so you need to choose a screen that will meet your workplace needs in the foreseeable future.
Companies and businesses looking to integrate digital signage solutions in their workplace should choose commercial-grade displays that can be used 24/7 without burning out. Consumer-grade displays (regular TVs) are not durable enough to be used for digital signage purposes. That’s why commercial-grade displays were created. Depending on the area of application, some consumer screens might not work at all. For instance, when used in a bright outdoor environment, regular TVs cannot display images effectively.
Other than the content, your display is the most important part of the digital signage ecosystem. When integrating digital signage in your workplace, choosing a display is important. It should be able to show the content you want to display at the best quality over the desired time of use. The selection decision comes down to several factors, including supported inputs, screen size, shape, thickness, bezel width, ease of mounting, display control, resolution, brightness, contrast ration, image appearance, good viewing angle, refresh rate, energy conservation capabilities, and warranty terms. With this knowledge, it’s time to forget popular digital signage myths and choose a display that works best for your enterprise.
Creating content is expensive
The high cost of creating content is among the most common digital signage myths that intimidate enterprises from integrating this technology. The cost of digital signage can be scary to some people. This is due to lack of information regarding all the elements of digital signage. In other words, they do not understand what the components of digital signage are. You’re not only getting a screen to display content, but rather a comprehensive and interactive solution that stores, manages, and displays the desired content when needed. Such a high-quality digital signage network might require a high upfront investment. But it ends up bringing unlimited long-term benefits to the workplace and company at large.
Without digital signage, a company must print flyers, newsletters, maps, calendars, sign-up forms, and other internal communication documents. When you factor the printing costs for these documents for three to five years, then compare it to the cost of creating digital signage content, it becomes easier to justify the cost of digital signage. Coupling this to the effectiveness and convenience of digital signage, then it makes sense to conclude that the expensiveness of creating content is one of the popular digital signage myths.
Updating content is expensive
It is almost impossible to talk about digital signage myths without covering the content maintenance costs. There’s are digital signage myths that updating content is difficult and expensive. While this was somehow true in the early days of digital signage, it is now easier to create and modify content due to the numerous technological advancements.
The cost of maintaining and updating content is relatively low once the digital signage solution has been installed. Digital signage solutions integrate a network of media players, displays, and content management software that make updating content a breeze. A simple plug and play system allows for content to be updated. From there it can be scheduled to play for days, weeks, or even months in advance.
Most digital signage CMS also offer pre-made templates that make the process of building and updating content easier. As such, there’s nothing like a high cost of updating content. It is the only part of the digital signage myths that enterprises should forget since they can easily rely on their internal communications team to maintain their digital signage content.
Just like other technologies, digital signage is not immune to misconceptions, especially from the skeptical group of end-users. Now that you know the truth do not be fooled by digital signage myths floating around the web. A huge number of companies and enterprises are integrating digital signage to reach their internal communication goals. Say no to these digital signage myths and leverage the power of digital signage technology today to enjoy the wide range of benefits it brings.