40 Keywords That Can Increase Your Website Traffic
For many small business owners, website traffic is one of the critical indicators of their online success. Therefore, online marketers need to do their best to drive traffic to their business. A common starting point to achieve this is by using SEO keywords in the content strategy. Doing so helps their websites rank at the top of search engine result pages (SERPs). Research shows that 90% of searchers never go beyond the first page of search engines. For an e-commerce marketer, that’s where the use of keywords comes in.
Here are helpful tips that will guide you in determining the keywords that can increase traffic and how to conduct keyword research. Keyword research is crucial because it boosts your business to rank high on SERPs and enables you to get more clicks. It also portrays your business as a relevant and authoritative voice in the industry.
What is Keyword Research?
Keyword research refers to finding and analyzing the search terms that people enter into search engines when looking for specific information. The strategy utilizes the data for search engine optimization or general digital marketing and social media marketing. At the same time, keyword research helps you uncover the queries to target, their popularity, and ranking.
Examples of keyword research tools you can use in your quest include:
- Google Keyword Planner
- Ahrefs Keywords Explorer
- Moz Keyword Explorer
Importance of Keyword Research
Knowing the right keywords people use to look for information within your niche enables you to create relevant pieces of content. Eventually, you can successfully get your business in front of your audience. As such, you should target more of those keywords that can increase traffic with each type of content, whether a blog post, social media post, or podcast.
What Keywords Bring in the Most Traffic?
When you think of target keywords that can increase traffic, you want to think of two broad categories. In other words, keywords fall into short-tail and long-tail categories in SEO strategy. Short tail keywords refer to those that contain one or two words, while long-tail keywords have at least three words.
For example, research that analyzed 10,000 tweets on Twitter revealed that the most common short-tail keywords that appear in most retweets are:
- Check out
- Blog post
- How to
Additionally, words that have appeared on viral posts include:
- Huge / Big
Similarly, Neil Patel analyzed 63 Google Search Console accounts and established a correlation between popular search terms and click-through rates. He discovered that the following words increase the click rate on a snippet:
Likewise, using these short-tail keywords, especially in your headlines, can go a long way in boosting your website traffic.
Long-Tail Keywords and Digital Signage Keywords
However, remember that it’s more recommendable to use long-tail keywords to increase website traffic. The reason is that short tail ones target a mass audience. On the contrary, long-tail keywords effectively target a specific target audience.
For example, “digital signage” is a more generalized search term than “the best digital signage players in 2022.” The latter is a more optimized keyword targeting specific demographic groups looking for digital signage players. Markedly, long-tail keywords help reduce the competition around the search phrase, boosting your chances of ranking higher on SERPs.
The following list of keywords is an example of long-tail related keywords in the digital signage space:
- Digital menu boards
- Digital signage software
- Outdoor digital signage solutions
- LED signage boards
- Digital display boards
- Raspberry Pi digital players
- Cloud-based digital signage
- Digital signage player
- Digital signage vendor near me
- Cloud digital signage software
- Top digital signage companies
- Best digital signage system
- Windows digital signage player
- Android digital signage software
- Digital signage software companies
- Smart digital signage solutions
- Smart digital signage
- Digital signage solutions
- Weather-based digital signage solutions
- Brightsign media players
The theory of long-tail keywords also points out these additional benefits of targeting long-tail keywords in your content marketing and SEO efforts:
- Customers who use long-tail keywords are usually deep in the buying cycle. Therefore, they have a higher chance of increasing your conversion rate.
- Long-tail keywords have less competition, lower cost per click, and a higher click-through rate (CTR).
- Since they’re more specific and customers are highly targeted, long-tail keywords are less likely to be inappropriate search terms.
Google searches comprising five or more words account for almost 25% of all results. Therefore, investing in a Pay Per Click (PPC) campaign using hundreds of long-tail keywords can be a reliable source of organic search traffic. Besides, it’ll bring customers who are willing and ready to buy your products or services.
Invest in Keywords That Can Increase Traffic
Numerous ways exist to increase website traffic, but you shouldn’t overlook the importance of high-quality keywords. Having keyword research and implementation strategies go a long way in improving your click-through and conversion rates. So, leverage the available SEO tools to find and use keywords for your website that can increase traffic within your niche.