Displaying content on digital signage is quickly becoming the standard for marketing and general communications around the world and across all industries. But some areas are implementing this technology faster, and in more creative ways as well.
The D.C.-Maryland-Virginia region, commonly referred to as the “DMV,” is one of these geographic spaces that are adopting digital signage en masse. As an East Coast alternative to California’s Silicon Valley, it makes sense that a centralized hub for tech companies would embrace digital signage whole-heartedly.
So how have businesses taken advantage of digital signage? Check out these five amazing examples of digital signs in the DMV Region:
Kings Dominion (Doswell, Virginia)
Kings Dominion, Virginia’s premier amusement park and home to the world’s longest floorless coaster, updated their Picnic Pavilion with digital signage powered by Mvix.
Located less than 30 miles north of Virginia’s capital Richmond, the 400-acre amusement park is consistently ranked among the best in the country. The park receives over 2 million visitors annually and manages over 60 rides and attractions, including 13 roller coasters, a 20-acre water park, and an annual Halloween Haunt.
In addition to rides and attractions, Kings Dominion has a Picnic Pavilion that’s popular for group activities and corporate events. It boasts five sheltered picnic spaces with a maximum occupancy of 100 guests, as well as a central amphitheater for concerts and performances.
The marketing team at the park had ten digital signs installed in each of the Picnic Pavilion spaces. Native content integrations in the software allow the marketing team to easily display information such as weather, traffic, social media, news tickers, and time alongside picnic info. They also integrated their scheduling software with the signage software to automatically pull and display reservations. When the schedule is updated, the screens are automatically updated.
“The Mvix platform is exactly what we needed,” said Ron Sprouse, the Lead of Tech Services at Kings Dominion. “In fact, this was an important milestone for the marketing team – with less effort, they can offer picnic guests elevated experiences that have resulted in repeat business, positive reviews, and an enhanced brand image.”
Read the entire case study here.
MGM National Harbor (Oxon Hill, Maryland)
To better engage and communicate with guests and staff, MGM Resorts International looked to Four Winds Interactive to implement a digital solution that includes th