John Jantsch once said,

“Customer service is an opportunity to exceed your customer’s expectations.”

Digital signage is an avenue that could be used to achieve that goal in various markets. One such use-case is in healthcare.

The effectiveness of digital signage in healthcare is high because of the high dwell times. Patients spend a lot of time waiting, which means they’ll be receptive to messaged on digital signage to reduce wait times. This gives providers an opportunity to reach their audiences in creative ways.

Here are five top uses of digital signage in healthcare facilities:

  • Wayfinding

This might sound simple, but wayfinding is often a use-case that doesn’t get enough attention in healthcare. Simply knowing where to go can save patients and employees at hospitals/clinics a lot of time.

  • Reducing perceived wait times

The second worst part of being sick and needing to go to a Doctor is waiting in the lobby patiently for your turn. Digital signage comes to the rescue, and it’s able to reduce the perceived wait time. The technology is able to communicate wait time, but more importantly, engage those waiting with valuable content such as the latest news and offerings of the industry plus daily health tips to improve the well-being of the patients.

  • Recognizing Donors

Donor-recognition signage allows healthcare facilities to transform static entryways into a digital experience that recognizes the benefactors who made the facility possible. Displays can offer optional interactive capability, allowing healthcare patrons to interact with the application to learn more.

  • Promoting hospital services

Selling advertising space is a great way to generate extra revenue but promoting hospital services and offerings could end up being just as effective.  This way, not only are the patients aware of the services but digital signage is used to retain the patients for future events. It’s a win-win situation.

  • Generating revenue with advertising

Using digital signage for advertising not only enhances the overall value of the solution but also acts as an extra channel of revenue for the property. Digital signage allows you to sell ad space, track it on consistent bases and show businesses the value of advertising.

  • Staff communications

Digital screens in staff break rooms empower providers to instantly update staff about new work policies, procedure changes, new treatments, safety alerts, training opportunities and other notices.


Need tips on improving the online and in-office experience of your patients? Read our white paper to get 4 marketing strategies you can implement right away.