What Your Business Stands to Gain from Digital Kiosks
What Your Business Stands to Gain from Digital Kiosks
Digital kiosks are becoming increasingly popular in high-traffic areas like educational facilities, train stations, airports, manufacturing hubs, and shopping malls. These solutions effectively display information and promote brands, and they will help you enhance the user experience at your store.
Digital kiosks are excellent at grabbing attention, making them perfect for promotions and advertisement. In fact, retail spaces can use self-service kiosks to facilitate payments and promote items, airports can display arrival and departure items, and hotel lobbies can show amenities and welcome visitors.
Digital kiosks typically feature a touchscreen interface, application software, and a secure pay function. Additionally, they’re often easy to use, and you can position them strategically in your facility. The benefits of digital kiosks include:
1. Grow Revenue
Digital kiosks will cut operating costs and improve profits in your business. For example, you can display upselling prompts as a customer orders their meal. Questions like “would you like a desert with your order?” or “would you like a combo meal?” will boost your sales.
A digital signage kiosk is an excellent promotional platform for retail businesses. You can promote a specific product and show the number of items left in stock in real-time. This tactic will increase urgency and encourage customers to buy the advertised item.
If you have a restaurant, you can use digital kiosks to promote high-priced products to entice visitors. Additionally, you can show off daily specials with mouth-watering graphics to increase sales. Self-service kiosks will also reduce labor costs and maximize offers to increase your profits.
2. Improve the Customer Experience
The modern customer expects interactive experiences when they go shopping. Therefore, interactive digital kiosks will help you engage your customers at every step of their purchasing journey and simplify decision-making. Your customers can browse product catalogs and product tutorials and get additional information on various items.
Digital kiosks provide instant satisfaction for customers. For instance, a traveler can simply enter their first name and last name in an airport’s kiosk and quickly print their boarding pass. Also, interactive digital kiosks will help your customers complete tasks independently, which will boost their satisfaction in your premises.
Interactive digital kiosks are also convenient to use. Your customer doesn’t have to wait in line as they can quickly check out and pay for items with their credit card. Moreover, you can provide the option to order and pay online and pick up the items in-store.
3. Reduce Wait Times
Perceived wait times affect customer satisfaction and influence their decision to revisit your store. Therefore, you should reduce actual wait times and promote faster checkout. One way to achieve reduced wait times is to use interactive kiosk solutions to communicate and provide entertainment to your guests.
A touchscreen kiosk can expedite the ordering and checkout journey and improve the shopping experience. In addition, customers can order their meals, receive tickets and receipts, print boarding passes, and schedule follow-up appointments in hospitals without interactions with employees. You can also display directions to service points and show estimated wait times.
When you put customers in control of ordering and payments, you’ll benefit from improved accuracy and increased satisfaction. For example, it’s typical for restaurant employees to mix up orders and get the order wrong, which can discourage customers from making repeat visits to your premises. You can furnish your touchscreen kiosks with card readers to support different kinds of payments and simplify the checkout process.
Digital kiosks enjoy high visibility, and they’ll catch people’s attention in crowded areas like tourist attractions and train stations. If you want to attract tourist traffic in popular destinations such as New York City, you need digital solutions that stand out. The eye-catching graphics of interactive kiosks will motivate customers to visit your store. What’s more, you can add HD video files and interactive animations to excite passersby.
While information kiosks are popular in retail businesses, you can run ads alongside informational content. For instance, you can run a promotion at a kiosk placed at your store’s entrance to kickstart sales. Additionally, you can showcase demonstration videos that allow a shopper to interact with your products.
The kiosk hardware can also be used as advertisement banners. In addition to ads, you can provide additional resources to your visitors, including wifi connectivity and wayfinding.
5. Mobile Connectivity
People rely on their mobile phones for many things, and digital kiosks add to this convenience as they can connect to mobile devices via the internet. For example, tourists can load maps and routes on their devices by simply scanning a QR code. In such cases, you’ll have less-confused visitors in your hotel or museum. In addition to wayfinding directories, visitors can check-in at digital kiosks using invitations from their android phones and iOS devices.
6. Collect Data
Digital kiosks can gather data and insights into customer behavior in your premises and inform your digital marketing strategies. You can see the total number of customers who use your touchscreen kiosks, how long interactive sessions last, and which requests your customers make. Additionally, you can collect user emails and link them with your email marketing campaigns.
The search functionality in digital kiosks will provide insight into what products your customer base is interested in. For instance, if people search for decorative flags in your hardware store, you can add them to your catalog to boost sales.
The primary benefit of collecting data from digital kiosks is that you can use it to personalize customer experiences. For example, cameras, facial recognition software, and browser cookies can collect demographic data to deliver targeted messaging. Moreover, a sensor can detect people as they approach the digital kiosk and show exciting animations to incentivize interactions with the touchscreens.
Digital kiosks feature reinforced enclosures, security locks, and tampering and safety glass to restrict access to the screen and other components. If you want a functional, durable, and aesthetically appealing form of advertisement, a digital signage kiosk may be the perfect solution. Moreover, you can customize the kiosk with your brand colors and enjoy long-term promotion for your products.
The modern-day customer relies on technology for almost all aspects of their lives. Gone is the era when customers used to spend hours waiting in line. Now, you can furnish your store with self-serving kiosks and empower customers to browse catalogs, order, and checkout by themselves. What’s more, you can showcase wayfinding information, menu ordering, promotions and streamline the ticketing process.