Best Digital Signage Software in 2022
The human brain processes visual information about 60,000x faster than it does text. Digital signage content is mainly visual, and as such, using digital signs truly taps into this natural predisposition.
From schools to retail stores, restaurants, corporate offices, and hospitals, organizations across different industries, being cognizant of how well the human brain responds to visual information, widely use digital signs. Menu boards or digital menus, free-standing digital displays, and video walls are the most common digital signs.
In fact, well over 25 % of companies in the U.S. place a high priority on digital signage campaigns. This number has undoubtedly gone up and will continue to, as more and more organizations are aware of the many advantages that digital signage holds for their brands.
Market Size, Trends, and Predictions
One of the most notable industry statistics predicted that the global digital signage market would exceed $20 billion by 2020. Indeed, this came to be, and the market is expected to stay on this steady growth trajectory in the next few years.
Predictions for the USA Market say that the country’s digital signage market size is expected to reach $ 9.2 billion by the year 2030. The anticipation is that the market will grow at a 6.3% CAGR in the forecast period between 2022 and 2030.
Actually, the drivers for this growth are quite diverse. First, is the expected increase in demand for digital signage solutions. More and more organizations, big and small, are adopting digital signage, and this spike in demand will see the market grow quite significantly.
Secondly, is the advancement in digital signage product technology. There has been a significant advancement in display technology, even as the end-users demand clearer and sharper images. Additionally, software providers work hard to develop digital signage design tools and software that are compatible with multiple operating systems.
Other factors expected to drive growth in the digital signage market include the reduced cost of display panels. It reduces the upfront cost of investment for the end-users, which is always an incentive to go ahead with the investment.
About Digital Signage Software
The software is only one of several components of a digital signage system. It is the central platform for creating, managing, and deploying dynamic content on your digital signs. The digital signage player makes up the hardware bit of the system.
The following are the components of digital signage software.
- Media player software
- Device management software
- Content creation and content management software (CMS)
A great pick for digital signage software would be one that is all-in-one. This means you will be using just one software for your media players and your content management system. Actually, this is more convenient than having to run multiple software. The good news is that most solutions available in the market have this capability.
Moreover, software vendors have invested resources into product research and development. Advances in product technology have it that today’s digital signage software is quite sophisticated and supports the latest digital standards from HD videos and Live TV to HTML5.
Top 5 Digital Signage Software Companies
The digital signage software space continues to grow increasingly competitive. Every day, it seems, there is a new entrant into the industry. The different players are always doing their best, especially in product development, to ensure they can provide software that fully meets clients’ needs.
Picking the best from among the best, here is a review of the top 5 digital signage software companies. In this section, you will find highlights of the various vendors and an outline of the features of the software each company brings to the market.
Mvix has been a major player in the digital signage industry since its founding in 2005. The company has its headquarters in Sterling, VA, but continues to impact organizations all over by providing the best digital signage solutions to match their needs. The company has a massive clientele of more than 18,000 and even more digital signs installed.
Mvix CMS version 3 or “v3” is Mvix’s latest cloud-based software version focusing on extensive device monitoring, a brand new UI available in 40+ languages, new third-party integrations, and a comprehensive scheduling interface. In other words, this digital sigange software comes loaded with new features.
The new interactive digital signage software is designed by an award-winning user experience strategist and allows to streamline workflow creating significantly fewer steps to create and schedule content. With 1,000+ professional design templates and 150+ content apps themes, it offers state-of-the-art scheduling and robust device management.
Two features to highlight the new device health dashboard, which reports real-time diagnostics data from devices and enterprise-grade security. With the device health dashboard, clients will be able to detect problems before they arise minimizing downtime with players. Additionally, Mvix has deployed leading authentication techniques with new roles and permissions to ensure next-level protection on the server. Mvix CMS v3 is truly ahead of its time and makes content creation unique, efficient, and safe.
- Full revamp of CMS-player communication to allocate more resource-intensive tasks to the CMS and to provide smooth, reliable playback
- 256-bit SSL encryption with all CMS and device communication
- Integration with OKTA for seamless SAML and AD integration
- Two-factor authentication (2FA)
- Design Gallery with 1,000+ templates included with the basic package
- User-friendly interface and intuitive navigation
- Multi-screen support
- Playback logs for more insights into your content
- Offline access
Mvix offers several plans, starting at $299. This is a one-time cost, and you will have a perpetual license and unlimited cloud storage when you get the award-winning software. Additionally, the company offers a free trial period.
With Mvix, scaling is relatively easy. You can start with a few screens, and as your organization grows, you can easily add more, and the software will allow for seamless scaling. You can benefit significantly from the video and text-based tutorials provided. Indeed, the interface is straightforward to navigate, and you don’t need any technical savvy to use Mvix’s platform.
Appspace, founded in 2002, focuses on workplace digital signage. With their digital signage software, businesses can manage their entire workplace from a single platform. Solutions can be provided for employee management, space reservation, visitor management, and more. What’s more, Appspace also offers workplace analytics to gain insight into visitor volume and behavior. There are numerous solutions for corporate, education and retail communications.
- Highly intuitive and user-friendly
- Pre-built channels for numerous departments
- Numerous design templates
- Microsoft, Webex, and Slack Integrations
- Provides touch screen systems for lobbies and interactive kiosks
- Free customer support for all levels
- Easy offline access
- Content scheduling and playlist management
Appspace offers three platform packages that differ in platform users, premium users, storage, and bandwidth. Additionally, they offer three features: workplace communications workplace management, and admin. All three offered different features like customized registration forms for workplace management or multi-zone channels for workplace communications.
Yodeck’s story traces back to 2015 when the company started with just three software developers. From one test customer to thousands of clients across different industries and geographical locations, Yodeck has been on a path of steady growth. Actually, Deloitte, Adobe, and Pizza Hut are among some industry leaders on Yodeck’s client list.
The fast-growing digital signage company’s focus remains to offer simple and easy-to-use solutions at affordable pricing through the years. As a matter of fact, Yodeck was born and raised in the cloud; hence, the software is cloud-based.
- Cloud, web-based deployment
- Collection of free widgets and customizable templates
- Dynamic content support-images, video, audio, RSS feeds, etc.
- Multi-screen support
- Enterprise-grade security through restricted access, secure IP addresses, and two-factor authentication.
- Playlist management with intuitive scheduling
- Easy screen monitoring
- Offers customer support
Yodeck’s offerings stand out for being feature-rich and professional, and all at an unbeatable price. The pricing for the basic or standard sign is $7.99/month. It is, indeed, an excellent fit for small businesses with a limited budget for their digital signs. Most reviews will point out the affordable pricing, for such great features, as one of the top reasons to choose Yodeck.
Based in Canada, TelemetryTV has been in the digital signage industry since 2015. In fact, its digital signage software solution is cloud-based and a great tool for transforming any screen into an engaging powerhouse. Some top brands that use TelemetryTV’s solutions for employee communication and marketing include Starbucks and Databricks.
- Customizable widgets and templates
- Dynamic content support-images, audios, videos, web pages, and more
- All functionality is available through APIs. It has 70+ integrated apps
- Multi-screen support
- Playlist management with content scheduling
- Remote display management
- Easy access management by allowing you to set up groups and permissions
- Identity management through integrations with major login systems
What’s more, you can enjoy free digital signage by TelemetryTV for the 14-day trial period. The company’s pricing packages start at $ 9 per month.
Based out of Houston, OptiSigns provides a top-rated, simple, yet powerful, cloud-based digital signage software that can turn any digital screen into a compelling digital sign. The company has been in business since 2016.
- 500+ free customizable templates
- 100+ App integrations
- Dynamic content support – allowing for images, audio, video, RSS feeds, and more.
- Content managing and playlist management
- Multi-screen support
- User management and security with permissions and access controls
- Remote display management
- Available in multiple languages
- Supports offline access
- Proof of play with playback insights and analytics reports
This digital signage platform comes with an easy-to-use interface and is a great fit for anyone looking for a simple yet reliable digital signage solution. Furthermore, it’s best used for office communications, signage in hotels and restaurants, presentations in churches, gyms, schools, etc.
OptiSigns digital signage software solution pricing starts at $10/screen/month. Also, payment options are available in different currencies. Additionally, the company offers a 14-day trial period.
Choosing the Right Digital Signage Software Company
There is a massive list of digital signage software companies from which to choose. What criteria should you use to choose one over the other? Here is an outline of the key considerations to keep in mind when vetting different software vendors.
1. Features and Budget Comparison
For starters, identify your needs and what you are looking to do with the digital signage solutions. We suggest using a digital signage software beginner’s guide to correctly map out your digital signage needs. Secondly, consider your budget. Once you have that figured out, you can go about finding a software vendor offering a solution with the features you are looking for and that you can afford.
By all means, spend as much time as you can window shopping. Your choice of digital signage software will greatly impact how well your digital signage campaign will run, so you want to ensure you get everything right from the start. Moreover, find out from reviews and testimonials about what you can realistically expect when you get the software. Most professional digital signage software vendors will have well-documented case studies and a list of references.
2. Book a Demo
It is not enough to have a digital signage software company sell you the many features and capabilities of its product. Therefore, the best way to assess what you can expect is to see the software in action and book a demo. Again, this is something many professional companies will have no hesitation setting up.
During the demo, you can ask the support team any questions you may have regarding the software’s functionality. You want members of your staff who will be directly interacting with and using the software to be present for the demo. Thus, you can choose a virtual or in-person demo session.
3. Free-Trial Version
Away from the demo, it is also a good idea to try it out on your own, even before you commit to a paid plan. It will give you a proper feel of what it will be like when using the software and what essential features come with the CMS.
The length of the trial period varies from one company to the next, so you will want to ask about the same first. Similarly, some companies will allow you to enjoy all the product features with the trial version, while others have limited features to their trial version product.
4. Responsive Customer Support
Equally important to consider when selecting a digital signage software company is the customer support offered. Therefore, find out how you can get in touch with the support team. Also, find out from other customers how responsive the customer support team is when you reach out to them. The software may be easy to use and navigate, but there is no telling when you may run into some problems and require expert help.
So, ensure you are on the same page about what support you can expect and whether or not this will mean extra cost for you.
There is no doubt about how effective digital signage solutions are in communication, improving brand recognition, and increasing engagement. The software is an integral component of your system, and you need to ensure you get what works for you in terms of features and capabilities as well as cost.
Thus, choose from among the best in the market, including the top-ranked software listed in this article. With a reliable software vendor, you can be sure you are getting value for your money as far as product features go, as well as prompt support whenever you may need it.