Digital Signage Content Ideas for Local Businesses

Digital signage is commonly seen in large cities or tourist locations, such as Times Square in New York City. Small and local businesses are seeing the value of digital signage implementation and jumping on the bandwagon.

Digital signage is just what you need to up your game, whether your static marketing and communication efforts just aren’t cutting it or you’re looking for a modern answer to age-old advertising challenges. If you’re a local business looking to improve your marketing strategy and steer away from outdated static advertisement practices, digital signage is the solution. 

Here are five digital signage content ideas for local businesses to take advantage of in the 21st century.

 

 

Create a Social Media Wall

We live in a social media-fueled world. Companies use social media to attract influencers, consumers, and casual acquaintances. According to Statista, 79% of the population in the United States have some kind of social media profile in 2019.

Local businesses, both big and small, see the inherent value in not only having a social media presence but creating a space where consumers can feel welcome and appreciated online.

Digital signage is a great way to share your local business’s social feed with storefront customers. Social media walls, created and maintained through digital signage software, helps customers understand how your brand is perceived within the social media hemisphere.

More often than not, people are quick to lambast or praise a business through social media. If you’re getting great word-of-mouth comments on social media (and even constructive criticisms), sharing those interactions with customers can be a great way to humanize your local business.

Share Customer Testimonials

Customers expect more from businesses—local businesses especially—than just a rigid transaction. The customer/business interaction today is all about personalization.

What does your business do that sets it apart from cookie-cutter big brands that reduce consumers to just numbers? People recognize the nuances local business leaders infuse into the business and the community, and many are more than willing to share a customer testimonial when they’re happy with the service.

Using digital signage as a platform for customer testimonials, product reviews, and satisfaction declarations show potential new customers that you have an exceptional track record. Having testimonials displayed prominently for all to see proves that you’re a brand to be trusted and a business that knows how to treat local consumers.

Advertise Local News

Information is power as far as digital consumers are concerned, and nothing fills a gap or keeps a finger on the pulse quite like local news coverage. Local news feeds keep people connected and informed about hometown happenings, regardless of small-town economics and big-picture politics.

In fact, when polled, Americans trust local news more than national news.

What’s new? What’s worth keeping track of locally? What’s coming up that needs to be on the personal calendar? You can turn your business into a perpetual storefront watercooler conversation with the help of digital signage local news announcements.

What sets digital signage solutions apart from static newspapers, and even storefront fliers, is that local news feeds can easily be streamed, updated, and amended when necessary. Breaking news can be shared as it’s happening, and important local events can be detailed and counted down as they approach.

Digital signage is a great way to keep consumers connected with the local community while still promoting business. Imagine using a digital daily countdown timer for a state or local fair and promoting an upcoming in-store promotion your business has planned to coincide with the event.

Improve Internal Communication

The days of printing monthly calendars or tacking a gaudy neon event flier to the corkboard on the breakroom wall are coming to an end. Digital signage makes internal employee communication easy, relevant, and intuitive.

You don’t need to view digital signage solutions as customer-only options for communication. Sure, digital signs are a smart way to share things like testimonials, product details, and food menus with customers, but they can be just as useful for your employees.

With digital signage you can easily:

  • Keep large groups located at multiple sites informed
  • Supplement training or new product announcements
  • Display events and promote them to drive attendance
  • Display local and national CAP alerts, as well as custom alerts
  • Display performance stats to boost productivity

Things like rotating schedules and internal memos can be amended and displayed just about anywhere you need them to be when they’re digital.

Promote Reward Programs

There’s only so much you can do with sidewalk chalk or window markers when it comes to advertising in-store rewards programs or upcoming promotions. What’s more, once you’ve created a storefront window advertisement masterpiece, changing it can be a real pain in the butt.

Luckily, digital signage turns static advertisements into dynamic ways to connect with potential customers and reward those who keep coming back.

Local businesses can promote giveaways, publicize local tie-in promotions (like the fair example above), and reel in potential customers with can’t-miss rewards program benefits. “Enter your receipt to win a $50 Starbucks gift card!” or “Spend up to $25 in-store today and get a free tote bag!” are examples of just how easy it is for digital signage solutions to keep business local and boost relevant, timely promotional messages.

Digital Signage Content Ideas for Local Businesses Are Endless

People often imagine weather updates, transit schedules, and scrolling billboards when they think of digital signage in a practical sense. These uses are only a fraction of the possible solutions local business leaders can and do take advantage of in a modern marketing landscape.

From internal communications to local news, customer testimonials, and social media shout-outs, the sky is virtually the limit for local businesses. When you have a little imagination and the right digital signage solution, the content ideas for local businesses are endless.

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
LOOKING FOR PRICING?
FREE CLOUD SOFTWARE
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDI5NjIxMDE/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDgwNjgxODQiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
#1 Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
name
e-mail
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
name
e-mail
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

LESSONS FROM
A CASE STUDY
Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
LESSONS FROM
A CASE STUDY
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yODQ0MjA1NzU/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve:
Yours Free!

  • reduce wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Join us for a free digital signage demo every Tuesday and Thursday at 1 pm EST
Yours Free!

  • cancel wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Yours Free!

  • increase awareness of monthly promotions
  • showcase new truck inventory
  • improve internal communication

Download this free case study to see how a truck dealership in Michigan used digital signage to: