The Ultimate Digital Signage Content & Design Guide

Merely having digital signage displays available to your audiences is not enough. People crave information that is highly relevant and easily digestible so that they can spend more time doing what they want, rather than trying to decipher the meaning of a message on a sign. That’s why it is essential to build out a content and design guide for your digital displays.

Planning out the content and design of your displays will help you convey your message to your target markets in an efficient, yet elegant manner.

Here are a few things to keep in mind when building your own content and design:

Be Colorful

When picking out background and text colors, use contrasting shades and colors like a light on dark. Experimenting with saturation and color options are very important when designing your digital signage templates. Studies have shown that “visual cues triggered by color choices can influence viewers to spend more, recognize a brand, wait for a sale, or even increase time on the premises.”

Did you know that 93% of consumers place visual attractiveness and color above other factors when shopping? Educate, entertain, and visually engage your audiences to really make an impact, whether they’re making purchases, waiting in line, or seeking information.

content and design guide

Stand Out With Simplicity

A great way to think about design is to imagine that your viewer cannot see well or is viewing content from a distance. What message do you want to put front and center, where it will be easiest to see?

Large, bold, and legible fonts are best for maximum visibility. If your organization has a distinct font for your logo or marketing materials, try to stick to fonts and color schemes similar to the rest of your branding. It may seem insignificant, but having including specific fonts and font types in your content and design guide can help you build your brand identity.

Use large, high-quality images to complement your text to make your messages even more apparent. Sometimes, an image can convey more about what you do than a paragraph of text would!

If all else fails, go for professionally designed custom content.

Draw Their Focus

Your display can contain visually appealing elements, but without a specific focus, your digital signage content will not be effective. Not having a clear and defined strategy will set you up for disaster. Before installing digital signage, test it across different locations and times of day for the best effect.

Targeting your audience by location, time, day, is a great way to think about your messaging. For example, a restaurant that serves both brunch and dinner will not give their guests the same menu — each menu is specifically tailored to the needs of the customer at that very moment. If you understand the needs of your market, it’ll be easier to convey the messages.

Remember, you only have a few seconds to grab the attention of someone passing by your sign. Think about the message you want a stranger to take away, then hit them with it immediately.


For the complete list of suggestions on creating digital signage content, download the Ultimate Digital Signage Content & Design Guide:

Download WhitepaperDownload Whitepaper

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
Enterprise Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve:
Yours Free!

  • reduce wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Join us for a free digital signage demo every Tuesday and Thursday at 1 pm EST