7 Tips for Digital Signage CTAs | Video

Evan Magner January 8, 2020

An effective display should include strong digital signage CTAs. Whether you’re managing digital signage for a school, hospital, or corporate office, you should consider adding calls to actions to your display to encourage your audience to engage with your brand. Let’s take a look at the different ways you can create strong digital signage CTAs:

1. Command Verbs

When you’re creating your digital signage content, don’t forget to use attention-grabbing verbs! CTAs like “Get Started” is a friendly approach to encouraging your audience to learn more about your company. If you work for a company that sells products try using words like “Try for Free”. Everyone appreciates free trials and this will allow your audience to demo your products before committing.

2. Sense of Urgency

Along with using command verbs, use phrases that will encourage your audience to act FAST! If you’re a store owner, consider using terms like “Buy Now” or “Hurry For this Limited Time Offer!” These CTAs will add some spice to your digital signage displays and encourage your audience to quickly take initiative. Schools can incorporate urgency in their digital signage displays to encourage students and staff to meet deadlines or register for an upcoming event i.e. “Don’t miss out on our school play!”

3. Use Numbers

Numbers and statistics can be used to create a credible digital signage CTA. Hospitals, for example, can use digital signage CTAs such as “8/10 patients have had a comfortable experience at our facility, visit our website to learn more.” Using numbers such as this will help your audience to trust your company and even recommend it to their friends and family.