Reflections on Digital Signage Expo (DSE) 2016

Digital Signage Expo 2016 ended almost a week ago but here at the office, we’re still thinking (and talking) about the cool stuff we saw. And we’re also still recovering from the overwhelming sensory assault of walking a show floor covered with a dizzying array of displays. So it’s fitting that we start with what we saw from display manufacturers:

The Immersive See-through World

A giant showcase of display screens, the Digital Screens Expo (eh!) floor was brightly lit up with stunning LEDs and OLEDS, flat and curved panels, ginormous videowalls and sophisticated IFSs (individual function screens). If there was some “real” innovation in the room, it was aptly visible in the revolutionary screens and displays – across shapes and technologies. The cutting-edge transparent OLEDs have eliminated the need for a backlight or enclosures, making it possible to create truly frameless glass design and hence see-through installations.

Digital Signage Expo 2016

Micro pixel pitch LED panels are now competing with multi-screen HD video-wall LCD screens, which in turn compete with extra large (84in+) single panel 8K screens.The non-standard form factors of OLED screens are now attracting the same eye-balls which have been fascinated with the LED tiles until recently. The future is indeed bright, when we see these overlapping technologies creating immersive experiences than merely creating walls of glass and color.

Digital Signage Transparent Display

It is exciting to be living through the era where displays are defying decade-old constraints of size, shape, color, opacity, and above all costs. Without a doubt, display screen technology is the dominant driving force behind the double-digit growth in digital signage.

More Educated End Users

A recent blog of ours explored how digital signage is now a “must have.” Where organizations used to consider it a “maybe” item, it is now a necessity. Pilots are becoming rollouts, creating a chain reaction where more organizations are buying bigger. A lot of vendors at DSE expressed the same sentiments. End users are becoming more comfortable with the technology so they’re buying more. They’re also getting more innovative in how they’re using the technology. They’re migrating from simple slideshows to professionally produced content that’s dynamic and highly targeted. They’ve matured and are shifting focus from the CAPEX to ROO and ROI.

Digital Signage as a Service

We also noticed a huge focus on solutions — and not products — by the vendors. This was made possible by a lot of partnerships — display and media player manufacturers are partnering with mounting solution companies for mounts, media companies for content, etc. Yes, the vendors highlighted their own tech, but they’re also showing off the work they do with partners to craft custom hardware, software and content, to provide end-to-end solutions. They’re also highlighting the services offered e.g. managed services.

So digital signage is becoming more of a service than a solution (there was actually a session on Day 2 by Intel and Accenture about Digital Signage as a Service).

Vendors want to, and should, position themselves as turnkey solution providers. However, this shift to solution/service can also be attributed to an interesting trend in large enterprises. These organizations are outsourcing digital signage to professionals so they can focus on their core business operations. They want the digital signage companies to provide a layer of management and fill gaps in content consistency on mobile, website and physical. Accenture observed that this approach gives the organizations one point of accountability for network design, content production, installation, custom integration, managed services, ongoing support etc.

Experience, Experience and more Experience

Experience was also a big theme among vendors. The sessions discussed it and vendors talked about it. We all know digital signage has great impact on customer experience — studies have reported high customer recall and satisfaction rates.

Reading about it is one thing, but seeing it in action is another. Samsung had mirror displays that of course acted as mirrors but also displayed promotion content.

Planar had a translucent display that was placed in front of a mannequin. There were other solutions that allowed attendees to virtually try on clothes without changing.

The idea is simple: digital signage is about the experience, the experience is not about digital signage.

Instead of using the technology as a “digital prop” to distract the customer, vendors are positioning the technology as forming part of the experience.

When done right, the customer doesn’t notice or think about the technology because they’re just enjoying the experience.

Digital Signage Look Thru Display

More Data = Content Automation

Content is NOT king, Fresh content IS King. All content providers on the show floor agreed on this. There were more creative companies than we have seen in the past, a testament to the importance (and profitability) of content in digital signage.

When screens show the same slideshow, video etc. over and over, viewers become desensitized to the screens, and the digital signage network loses value. Content automation feeds the screens with new, fresh content, and viewers will seek out the displays.

We saw and heard content providers, and even CMS providers, talk about forming relationships with data providers, and building digital signage widgets that automate the delivery and display of the data. The widgets give two layers to digital signage: the data layer, where they automatically pull the data, and the visual layer, where they provide an option of themes for displaying the data in a visually engaging format. We have been doing this for a while now, and it’s great to see the industry finally catching on.

Overall, DSE 2016 did not disappoint. We saw Slimmer, Faster, Easier, and More WOW digital signage. We have seen enough “regular” displays out in the marketplace so the DSE show was a great opportunity to show more unique and solutions.

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
LOOKING FOR PRICING?
FREE CLOUD SOFTWARE
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDI5NjIxMDE/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDgwNjgxODQiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
#1 Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
name
e-mail
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
name
e-mail
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

LESSONS FROM
A CASE STUDY
Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
LESSONS FROM
A CASE STUDY
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yODQ0MjA1NzU/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve:
Yours Free!

  • reduce wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Join us for a free digital signage demo every Tuesday and Thursday at 1 pm EST
Yours Free!

  • cancel wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Yours Free!

  • increase awareness of monthly promotions
  • showcase new truck inventory
  • improve internal communication

Download this free case study to see how a truck dealership in Michigan used digital signage to:
Yours Free!

  • show flight and maintenance schedules
  • show day-of and post-flight activities
  • improve internal communication

Download this free case study to see how NASA's SOFIA Program used digital signage across 3 facilities to: