Architects and designers face unique challenges. They are tasked with providing clients with designs that make the best use of space while ensuring maximum functionality.
Digital signage makes this possible. It allows architects and designers to marry beauty and practical. Firms that integrate digital signage into their projects are able to offer their clients a design with purpose and an engagement tool that enhances the experience of spaces.
Such a turnkey offering gives design firms a significant competitive edge. Their design clients will be empowered to look at how people interact with and in spaces rather than simply focusing on the beauty of the space.
Why Digital Signage
Designed environments with digital signage provide a compelling, high impact experience in which the brand is clearly and powerfully expressed and communications goals can be more fully achieved.
Brands will be able to connect with people when wayfinding, corporate messaging, room booking, emergency information and the latest performance figures can be instantly displayed across a network of digital signage screens.
Healthcare facilities are able to keep patients informed and/or distracted by displaying health news and tips, a wait list or queue system, social media posts etc. Such relevant information helps lower anxiety and physiologically reduces waiting times to improve the overall healthcare experience.
And for the most obvious, digital signage is more aesthetically pleasing. It adds visual appeal and modernizes the property.
Digital Signage for Architects and Designers
The challenge for design and architecture firms is to incorporate digital signage into spaces so that it’s highly visible but still unobtrusive.
Because the medium of digital signage is no longer limited to rectangular TVs, architects, designers, and art directors can have the technology work with their design instead of working on the technology.
Some simple ways it can be creatively incorporated into both indoor and outdoor spaces include:
- When incorporating digital signage into an existing space, displays can be hung from a ceiling (a great mounting solution for curved displays) or mounted on a wall. The height and exact placement will depend on the purpose of the display and the audience.
- Freestanding kiosks can house displays in areas where there might not be a lot of naturally occurring mounting surfaces. Screens can be mounted in landscape or portrait orientations depending on the intended use and interaction with the targeted audience
For more ways of creatively adding digital signage to built environments, download our whitepaper.