Top 5 Considerations When Implementing Digital Signage for Condos

Enterprises of all sorts are increasingly aware that they need to keep up with new trends in business technology–this includes places like apartment buildings and condominiums as well. As property managers have overcome some initial trepidation with technology, the trend of community associations swapping out cork bulletin boards for sleeker digital signage has become more and more common.

Establishing good communication channels is a priority for board directors and property managers, and traditional outlets like emails and community websites are no longer cutting it on their own. Digital signage for condos has become an integral part of association’s overarching outreach strategy because they offer vital information about the community directly to their target audiences.

This means that the audience sees what the community association wants them to see, because it is attractive, informational, and conveniently located. This is also important when it comes to cutting costs in residential properties. A resident may receive emails about certain property events or changes, but those messages are often ignored as spam messages. By displaying various messages with digital signage for condos, the tenants can see pertinent information about their lives in the areas that they spend time in, and the information is presented as new and essential.

Now that community associations have learned to leverage digital signs as part of their marketing toolkit, the next step is to learn how to make the most of the technology. Here are the top five uses for digital signage:

1. Advertising

Digital signs provide a perfect platform for advertising purposes. By combining audio and visual components to your displays, local businesses can share discounts or special deals exclusively within a condo development.

If a community association would rather keep the messaging strictly within the building, the displays can also advertise new building features like renovated lounge or pool spaces. The building managers can also share community events like networking nights or meetups for people with various hobbies.

Alternatively, residents could post their classified ads on displays, offering things like furniture they no longer need or specialized services like piano lessons.

The possibilities are endless when you combine marketing and digital signage for condos.

digital signage for condos

2. Content

As noted in the previous section, digital signage for condos offers excellent potential for audiovisual capabilities. The best thing is that most digital signage software platforms provide content that can be streamed or regularly updated from the Internet.

Instead of merely displaying the local news or weather on a TV, you can integrate dozens of different content apps like Uber/Lyft wait times, local traffic and transit information, scrolling news tickers, and selected YouTube clips to inform and entertain your audience.

Having a variety of content displaying on digital signage for condos is perfect in areas with high dwell times like lobbies, lounge areas, or elevators, as you can address a broader array of audiences and your community will look much more informed and modern.

3. Communication

Property managers have their hands full at the best of times, so when it comes to communication, all they usually have time for are notices about fire alarm testing, window washing, fan coil maintenance, that kind of thing. These are the basics that the typical management contract covers, but it is time-consuming and costly for property managers to reach out to all of their tenants with these updates.

A quick message or alert via digital signage for condos would alleviate the problem immediately and keep residents aware of the situation at hand.

Additionally, digital signage for condos can be a lifesaver in the event of an emergency. If there is a building fire or storm warning, community associations can rapidly deploy emergency alerts directly onto every display within the property and direct residents to safety quickly.

digital signage for condos

4. Hardware

Before making any decisions on hardware options, you must determine what hardware will be the most conducive to your messaging. Does the board wish to entertain residents or educate them? Does a giant video wall player in the lobby make the most sense, or will small, individual displays throughout the facility be more appropriate?

Perhaps you want to opt towards a touchscreen device? Touch screens may provide interactive directories and general building information, but are subject to the whim of the resident, so the benefit of a captive audience may be lost. Touch screens can also lose their calibration over time, which can be frustrating. However, if the community association’s goal is to cut costs by informing residents about all aspects of life at their condo, retain the captive audience and opt for a non-touch display instead.

Define the purpose of your digital signage for condos and list some communications goals you wish to achieve before selecting a digital signage platform.

5. Interactivity

Display interactivity can have different applications in the digital condo. Digital displays should be versatile enough to schedule different items at different times, go full screen with a straightforward message during an emergency, and even interact directly and instantly with residents in an elevator if required.

The ability to schedule many notices in advance is a must (think fire alarm testing). Though rarely required, getting the resident vote on things like carpet color in the lobby might be useful and can be achieved with a general text message or even social media on the displays, no longer relying on touch.

The trend here is that community associations are beginning to see the vast potential of digital signage for condos. They are looking past the physical features of the displays and focusing more on the possibility of what they can do for their community associations.

The future should see an even more proactive approach as boards and management identify vital issues, initiate notice board campaigns with appropriate reach and frequency, and then follow them up with a measurable return on investment. For example, boards and management might run campaigns to reduce water use in which they set a target, provide conservation tips and then report results to owners.

Digital signage for condos is the gateway to a thriving and fiscally healthy community association. Communication is critical, no matter where people live!

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
Enterprise Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve: