Magazines, TV shows and fish tanks have long been used by dentists to entertain and engage their patients as they wait for service. Unfortunately, they’re not doing a very good job. Patients are still dissatisfied.
Digital signage for dental clinics can turn this dissatisfaction into an excellent experience. Having attractive and engaging media content has been found to alleviate patient boredom and reduce anxiety. Digital signage adds value to the patient visit by educating them about their dental health and adds value to your practice by displaying special offers and additional services available.
Below are examples of dental clinics that are leveraging digital signage to improve the quality of patient care.
Every aspect of Smile Wonders is built with the safety, comfort, and convenience of children and parents in mind. Amenities in the Reston, VA practice include a kids play area fully equipped with video games and play toys; a parent reception area with a beverage bar, wifi, and workstations for professional parents; and personal movie options with wireless headphones during treatment visits.
They are also leveraging digital signage for dental clinics to improve the overall patient experience. The screens display doctor bios, testimonials, and health-conscious children programs that emphasize healthy eating, dental care, and exercise.
A “Luxury” Dental Clinic
Gan Advanced Osseointegration Center (GAOC) is the leading dental center in the Philippines, and one of the best in Southeast Asia.
They have positioned themselves as a “luxury” dental clinic, using technology as one of the assets that differentiate them from competitors.
A 3X3 video wall in the reception welcomes patients, and shares information about the clinic and the staff to reduce patient anxiety. It also adds visual appeal, and instills technology into yet another aspect of the clinic, providing a unified high-tech appearance that meets and exceeds patient expectations.
Digital signage screens in the patient rooms continue to feed patients with information about the practice, but more importantly, they are used as visual aids when dentists are explaining procedures e.g. they display Xrays and shots from intraoral camera.
Patients also have the option of watching a movie on the screens as they’re getting their teeth worked on. Talk about going above and beyond to make patients comfortable!
Aesthetic Smile Design
This New Jersey dental clinic offers a “…different kind of dental experience where modern technology meets old-fashioned service.”
The practice focuses a lot on customer service which is often lost in healthcare today. Technology such as digital signage is helping them keep this focus.
To promote transparency, patient education and to ease anxiety, they’re using digital signage to display breakdowns of common dental procedures, images of the dental anatomy, and more.
These help patients understand how their bodies work, and in so doing, take better care of their teeth.
The Smile Institute
This Monroe, WA practice uses digital signage to connect the past and present, and show how far dentistry has come.
This presentation makes patients appreciate the dental field as it is today. It also makes them more aware of current procedures, empowering them to make more informed decisions about their dental health.
It’s also great for comedic purposes!
Preston Bend Dental
Preston Bend Dental uses digital signage in the waiting room to showcase before and after pictures.
Such images make a strong statement and have a bigger impact than even testimonials. Such a demonstration of the practice’s competence improves the patient’s confidence in the practice, and will turn patient anxiety into excitement.
Pacific Dental Services
Pacific Dental Services uses an integrated solution of print and digital signage to communicate with their patients.
Incorporating this gives their patients the best of both worlds: attention-grabbing motion and animation where it’s most effective, and easy-to-read, attractive designs on print in key areas. The dental clinic is using both digital signage and print to display special offers, show their philanthropic efforts, and health tips. They also show information on billing, so patients can prepare ahead for faster service.
smilebuilderz is taking a different route with one of their digital signage screens. Instead of displaying dental-related information, they’re displaying pictures of beautiful scenery and inspirational quotes.
Photos have long been the choice for building the “look and feel” in offices, and research shows that displaying beautiful scenery on large display screens allows the eyes to adjust and re-focus, which reduces anxiety, stress, and relaxes patients.
These photos bring a sense of peace in the clinic, and also distracts patients so they don’t dwell on the procedures to come.
Cyndi Chen DDS
This San Jose practice is using the digital signage screen in the waiting room to influence the health choices of its patients by displaying health-conscious kids programs that emphasize healthy eating, dental care, and exercise.
Displaying such programs is a great tool to spark conversations with kids about leading a healthy lifestyle, and inspire both them and their parents to go on a health kick.