What happens when you use Digital Signage for Queue Management?

Incredible results, that’s what.

Digital signage takes queue management to a new level.

Queues involve customers waiting with little else to do, while digital signage is all about drawing the attention of viewers and engaging them with a message.

To us, it sounds like a match made in heaven.

Digital Signage for Queue Management

Current Queue Management

Screens have been used in queues for a long time now. The “take a number” format of queue management was quick to transition to digital, but the same fundamental drawbacks that existed before weren’t corrected by simply transitioning to computerized numbers.

Current queue management options are little more than expensive red tape. Customers are informed of what their position in the queue is, and that’s it. There is no opportunity to leverage the waiting eyes of those in line, or to provide additional information that could enhance the consumer service experience. Moreover, the plain numbering of queue management does little to assuage frustrated customers with nothing else to do but watch the paint dry.

Businesses that use digital screens for simple turn-based queue management aren’t leveraging the full potential of their digital options.

How Digital Signage does it Better

Digital signage can enhance queue management in a variety of ways.

Indeed, digital signage elevates queue management to a comprehensive customer experience—rather than simply waiting in line, digital signage lets queue owners leverage unavoidable waiting time to provide useful and relevant information to customers.

Aside from helping consumers, digital signage for queue management creates serious benefits for your business. Consider the value of the “queue” for marketing. You have a captive audience with nothing to do but watch. What better time to inform, influence, and entertain with content on your digital displays?

Digital signage for queue management is a great way to increase organizational efficiency. Consider how much time customers waste when they spend an hour waiting in line at the bank or DMV, only to be told at the desk that they have the wrong forms filled out. Digital signage can showcase informational displays that offer guidance on what materials are needed for each request. Keeping those in queue updated on these guidelines can save them the frustration of navigating bureaucracy of it all while ensuring efficiency on the part of your business. Less confusion for your customers means more efficiency (and more growth) for your brand.

A survey by AV in 2015 found 87 percent of respondents believed that brand promotion was the most important application of digital signage.

Options and Services

Digital signage can also enhance queue management by providing relevant information to waiting customers. Depending on the industry, this information could relate to special offers or services that may influence consumer behaviors.

Customers waiting in line at the grocery store, for example, may see that a different brand of bread is on special, sending them back into the store in search of better value. Those waiting for services at a car mechanic may see a digital readout about special maintenance packages for their vehicles, prompting them to spend more than they had originally intended. Data on digital signage advertising found that 80 percent of brands experienced a 33 percent increase in sales, particularly for hedonic purchases that were unplanned.

Creating awareness is the first step of increasing sales of a given product; something digital signage for queue management excels at.

Improving the Consumer Experience

Digital Signage for Queue Management Waiting

Digital signage for queue management can be used to speed up a customer’s experience.

In our digital age, many forms and documents are available online. However, particularly in older populations less used to technology, many people don’t realize these options exist. Digital displays can be used to keep customers informed about all options available to them, including those that involve them leaving the queue. Nothing is more frustrating than waiting in line and finding out later that your goal could have been accomplished from home. Digital signage keeps consumers in the loop and contributes to a better overall experience with your company.

Bridge Language Gaps

Language barriers are always a challenge for enterprises, particularly in geographic regions where the population speaks multiple languages. Fortunately, digital signage comes to the rescue yet again.

We’ve already established how digital screens are the perfect way to display information, and multi-lingual applications are no exception. Imagine all of the valuable page real estate wasted when providers of traditional signage have to list the same information in two, three, or even four different languages. Digital solutions can continually cycle through screens, allowing each language to be addressed without needing to cram multiple translations on a single page.

Reduce Wait Times

Nobody likes to wait. We’re a culture of instant gratification; we want things fast, and when we don’t get them, we get frustrated easily. Naturally, waiting in a queue with a bunch of other frustrated people doesn’t create positive feelings towards a business. This is true regardless of where your queue is—waiting rooms, retail store lines, government offices, and so on.

When it comes to retail, customers are only willing to wait a maximum of ten minutes before becoming frustrated. Fortunately, digital signage can be applied across each of these industries to give customers something to look at and reduce their perceived wait time. The key word here is perceived—digital signage can’t speed up the clock, but it can give the impression of time moving faster by providing engaging content that keeps customers entertained.

Research indicates that digital signage for queue management can reduce perceived wait times at store checkouts by 35 percent.


Accelerating Your Queue

Digital signage and queue management go hand-in-hand.

Digital tactics can speed up the perceived wait times of an audience while simultaneously decreasing their actual wait time through better organizational efficiency. On top of that, digital signage gives business owners options for advertising new deals, informing those in queue about other service options, and making multi-lingual information accessible to all. Ditch the “now serving” strategy. Give digital signage a shot to see how these solutions can work for you.

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
Enterprise Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve:
Yours Free!

  • reduce wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Join us for a free digital signage demo every Tuesday and Thursday at 1 pm EST