Digital Signage for the Joes, not the Pros

Is digital signage yet another in a long line of successful marketing technologies reserved for big businesses and beyond the budget of the SMB crowd? Is it another vehicle like nationwide ad placements and celebrity endorsements that don’t fit the budget of SMBs? The truth is that a digital signage solution exists for any sized business: high-end and complex digital signage for business giants and simple digital signage for SMBs.

Advances in making digital signage technology more user-friendly and accessible are making the medium worth the investment for SMBs.

And the performance of digital signage across different industries shows that the investment pays off handsomely.

An InfoTrends study reported that digital signage creates a 31.8% upswing in overall sales volumes and bumps up the average purchase amount by 29.5%. Such results are easily attainable with a simple digital signage solution. No need for digital signage fit for an NFL stadium.

A little extra expense for a big jump in sales

OK great, yet another successful marketing technology that the small business budget can’t afford with more pressure to compete with the folks that own huge budgets. The fight for survival faces another battle.

The truth is that a solution exists for any business.

Think about it, while you continue to plug away with print ads, posters, online ads and other traditional modes of advertising, you could be delivering fresh messages with just a few clicks, staying agile and reaching the right consumers with your message by using digital signage. Everything you need to convey the right messages to customers can be made flexible and up to the minute while those traditional ads grow old before they are even printed.

Potentially, small businesses can rid themselves of ineffective advertising dollars, move quicker and save time. How valuable is time?

Getting started and putting the system together

By definition, digital signage delivers multimedia content on displays such as LCD, LED or video wall screens. The system is fed by a playback device (media player) that is connected to a large digital screen. This happens with an assist from content management software.

Knowing this, it becomes pretty easy to see that all you really need is an LCD or LED screen, a PC and access to a hard-wire or wireless network connection. Again, keep your scale in mind when shopping for these items. You don’t need to cover a football stadium or Times Square, you just need to deliver good content to your customers.

With this smaller scale in mind, the budget will become clear, but before you take off for your favorite auction site looking for used equipment or a quick-fix piece of free content management software, consider the business image. You have already scaled back the digital signage to fit your business need, don’t go the cheap route and waste money on a homemade system with limitations that won’t last.

If your business has plans to grow, a solid digital signage system should be put in place to grow right along with it and give you the flexibility to schedule and modify content from anywhere.

Thinking small brings small

Buy quality equipment that helps you manage content easily, provides a large, bright and attractive display and is agile enough to adapt as new technologies become available. This advances the image of your business, makes delivering content from anywhere simple and prevents headaches from system failures.

No doubt, a high school whiz kid could tell you how easy and cheap a DIY system can be assembled, but it’s not worth the pennies saved if you’re constantly fighting your digital signage instead of watching it inform and entertain customers while you go to work on your core business.

Buy good hardware and connect it to quality software that makes it easy to deliver the best content. A quality distributor will be able to put together a custom package that delivers the performance and versatility you need.

Scheduling content

If your mind twists at the thought of plasmas, LEDs, processors, digital displays and more seemingly confusing technical hurdles that need to be cleared, you’re overlooking the most important task with delivering a good digital signage system — the content plan.

People and resources with deep knowledge of digital signage systems stand ready to help just about anywhere you look. Rest assured, you can find the system you need to fit your budget.

Carefully planned content is too often overlooked and that’s what will really bring the return on investment. Sit down with your team and think about what messages have been effective in the past, what brings action and when will those messages be timely.

Content planning drives the success or failure of your advertising. That is true now and it was true the day advertising began hundreds of years ago. Put a team together, look at your business trends and cycles and come up with solid plan. Then measure the successes and failures and make the needed adjustments.

With all that being said, don’t be intimidated by content planning, no one needs to win a Pulitzer. It’s an aspect of digital signage that can be overlooked easily while everyone oohs and ahs over the cool new technology making its way into your business.

Bright, beautiful and successful campaigns may seem out of reach to the average business owner, but that couldn’t be further from the truth. Take the time to explore this effective vehicle for communicating what your business offers.

It is well within reach financially, delivers messages quickly, and with the savings in time, you could ditch some of those wasted traditional marketing expenses.

Digital Signage for the Joes, not the pros quote

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
#1 Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
A holiday message from the Mvix Holiday Officers
A holiday message from the Mvix Holiday Officers
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve:
Yours Free!

  • reduce wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Join us for a free digital signage demo every Tuesday and Thursday at 1 pm EST
Yours Free!

  • cancel wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Yours Free!

  • increase awareness of monthly promotions
  • showcase new truck inventory
  • improve internal communication

Download this free case study to see how a truck dealership in Michigan used digital signage to:
Yours Free!

  • show flight and maintenance schedules
  • show day-of and post-flight activities
  • improve internal communication

Download this free case study to see how NASA's SOFIA Program used digital signage across 3 facilities to: