In order to rise above the competition, it is important for banks and financial institutions to always prioritize the customer experience. This is achieved through catering to the customers’ needs and finding innovative ways to make the bank experience more than just a chore. Luckily, digital signage in financial institutions is a powerful communication tool that helps increase customer satisfaction.
It is important to make members and guests as satisfied as possible during their visit. Digital signage for banks has the potential to increase customer satisfaction and retention by 46% and 30% respectively.
Digital signage bridges the gap between digital technology and in-branch banking. Beyond increasing customer satisfaction, digital signage in financial institutions also has plentiful benefits that include:
Improving Employee Engagement
One of a banker’s primary responsibilities to making sure the customers and guests are informed by answering any questions they may have. Digital signage helps simplify this process by providing information to frequently asked questions, helping employees focus their attention on other tasks.
Displaying Bank Information
Digital signage helps display information in a compelling way. After all, visuals do get 94% more views than text-based information. Having digital displays can help banks convey important information like opening hours, services offered, and answers to frequently asked questions, helping to streamline operations.
Reducing Perceived Wait Times
Going to the bank already feels like a chore, so any additional waiting can feel like forever. Digital signage for financial institutions helps take customers’ minds off the wait time by displaying information and entertainment such as videos, stock prices, or currency exchange rates. By reducing the perceived wait times, it helps improve the overall customer experience.
The Benefits of Digital Signage in Financial Institutions
For more benefits of digital signage in financial institutions as well as how to plan your digital signage project and content inspiration for banks, download our free guide: