In the broadest terms, the best digital signage software will enable a business to communicate better with and influence the behavior of its target audience. While the specifics of such a communication strategy will be unique to each business, there are a few core software features that need to be in place for the strategy to be successfully implemented and executed.
Must-have Digital Signage Software Features
Dynamic Content Options
Dynamic content is the backbone of your digital signage project. Far from simply entertaining your audience, it will influence behavior to engage, socialize, sell or educate. Essentially, dynamic content adds value to the spatial experience.
The best digital signage software will have native content apps and widgets for easily displaying and updating dynamic content. It will also have open doors for custom content e.g. easy integration with dynamic APIs for custom content. Such content-centric software is what makes digital signage a powerful customer engagement tool.
Dynamic content options include:
–Social Media Apps: Social media platforms are rich sources of free, user-generated and highly engaging content. Signage software should include Twitter, Facebook, Instagram, Google Plus and Pinterest apps to live feeds on digital signage screens and video walls. Advanced software will include a social wall app to display a curated collage of your Twitter, Facebook and Instagram feeds, essentially showcasing all posts about your business. (Why should you display social media on digital signage?)
–YouTube: Did you know that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text? Also, 51% of marketing professionals worldwide name video as the type of content with the best ROI, and 59% agree that if both text and video are available on the same topic, they are more likely to choose video. This makes YouTube a must-have app for any digital signage software. With over a billion users, almost one-third of total internet users, and 72 hours of video being uploaded every 60 seconds, YouTube is a repository of very rich, high-converting and 100% free content. With curated playlists and channels, brands can display highly-targeted, relevant video that will keep their screens fresh and audience engaged.
–Emergency and CAP Alerts: An emergency and CAP alerts app expands digital signage to an emergency messaging solution. Custom alerts can be prepared in advance and saved in the software to be automatically displayed when a trigger is activated. They include alerts for tornadoes, fires, gas leaks, active shooters and more. The app also displays CAP alerts from national and local s