Savvy business owners and managers understand the value of digital signage. It is a powerful visual communication tool that engages audiences, improves efficiency and reduces operating costs.
With digital signage, businesses are able to streamline communication with their employees and customers which improves engagement, productivity, and profits.
This healthy ROI is common across different industries:
Forward thinking companies prioritize communication. Clear and engaging communication has a direct impact on engagement, which has a direct impact on productivity, which impacts the bottom line.
Digital signage allows corporate communicators to easily share important information and have real-time interactions with employees. Digital displays capture 400% more views than static displays and have a 47.7% effectiveness on brand awareness. For corporate communicators, this means their messages reach a wider audience while reinforcing the brand subtly.
The new retail buzzword is real-time retailing. It’s all about giving the customer what she wants, how she wants it and as close to when she wants it as possible. There is no more multichannel or omnichannel – it’s just the retailer and the customer.
This makes the retail industry the one to gain the most from digital signage, especially considering how fragmented the customer journey is.
Retail digital signage allows businesses to make it easier for their customers to complete their shopping journey on their own terms. By making the technology a crucial part of the customer buying experience, retailers get:
A 46% increase in customer satisfaction
A 32.8% growth in repeat buyers
A 31.8% upswing in overall sales volumes
Customers spend 30% more time in stores
74% of customers say an easy to read menu is their top priority. Digital signage gives restauranters the option to easily change their menu to improve comprehension which will improve the ordering process. It also provides a stimulating and engaging way to display and update the menu. These advantages are attributed to:
Average sales boost of 5%
An average increase of 3% in margin per transaction
1 in 5 people makes an unplanned purchase after seeing items featured on digital screens
Workplace injuries, illnesses, and deaths cost the US $170 billion annually. That’s a significant amount of money that can be invested back into businesses.
Companies can save money while improving safety and health by implementing effective safety and health programs. OSHA’s Office of Regulatory Analysis reported that companies with such programs can expect reductions of 20% or greater in their injury and illness rates and a return of $4 to $6 for every $1 invested
That’s because injuries and illnesses decline, workers’ compensation costs go down and medical costs decrease.
So is digital signage worth the effort? The statistics in the infographic below say yes.
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