To boost these revenues even further, concession stands are investing in digital signage.
By taking advantage of the flexibility of digital signage, entertainment venues can capitalize on potential sales opportunities whenever — and as soon as — they appear.
Despite the increased adoption of concession digital signage, there are still unexplored opportunities to optimize the financial and experiential benefits.
In this whitepaper, you’ll find a few creative ways that concession stands can capitalize on digital signage to improve their profits and the ROI of the investment.
Sell Specials Based on Trends
With concession digital signage, concession stands can alter their marketing according to current trends.
For instance, if a particular movie becomes very popular during the weekend, the movie theater can quickly create and display an advertisement for a special offer related to the film e.g. a combo of popcorn, a drink in a collectible cup and a figurine or toy.
The natural reaction will be for kids to whine until their parents give in and buy the combo, which boosts revenues for the theater.
While theaters with static signage can also promote movie-themed cups, toys and other items, they can’t quickly adjust which movie-themed purchases they’re promoting based on current demand.
For concession stands, this alone can be a very rewarding benefit of digital signage, and improve the ROI of the investment.
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